The Role of Social Media Usage, E-WOM, and Perceived Enjoyment in Shaping Customer Attitudes and Blockchain Adoption Loyalty in UAE Banking: A Quantitative Investigation

Technology is shaping the banking sector around the globe. Therefore, the prime objective of this research was to examine the relationship among social media use, e-WoM, perceived enjoyment and customer\u27s attitude towards loyalty to the use of Blockchain technology in the context of U.A.E. banks. This study used a cross-sectional research design and quantitative methods for data collection. Five-point Likert scale was used to develop the well-designed questionnaire for data collection. A simple random sampling technique was adopted to distribute the questionnaire among respondents. A sample of one hundred seventy-four observations was analyzed using Smart PLS 3.3.9. The findings confirmed the significant and direct effect of social media use, e-WoM, and perceived enjoyment on customers\u27 attitudes. The direct effect of customer attitude on Blockchain adoption was also supported. The findings also revealed the important mediating role of customer attitude as well. The findings are helpful for policymakers and academicians

Harnessing IoT, E-Business, and Digital Marketing for Enhancing User Satisfaction and Performance in UAE\u27s Hotel Industry: An Empirical Study

The hotel industry in UAE is one of the major source of revenue, competition among the hotels is mounting every day. Therefore, the top management of these hotels needs to identify the factors to improve their performance. This study aims to analyze the effect of IoT, E-business strategy, digital marketing and performance through user satisfaction. The quantitative research was conducted by distributing questionnaires among the customers of different hotels of UAE. The sampling technique adopted in this study was purposive sampling. The usable questionnaires used for analysis were 212. The study adopted the SEM technique and PLS tool for analysis. The results indicate that digital marketing, IoT, and e-business strategy significantly impact the user satisfaction. User\u27s satisfaction is an important predictor of the performance of hotels. These findings can be valuable for decision-makers in the UAE hotel industry