The employee’s perception towards work performance in Arab schools, Kuala Lumpur, Malaysia

The present research aims to determine if there is a significant relationship between workplace diversity and work performance in Arab Schools in Kuala Lumpur (ASKL), Malaysia. Moreover, the demographic factors studied included age, gender, culture, and educational level. Moreover, two hundred and ten (225) respondents were examined using the data collected throughout the questionnaire through the Statistical Package for Special Science (SPSS) Software Version 24. Data were analyzed using descriptive statistics, factor analysis as well as regression analysis. In addition, the research presents an integrative model of demographic factors impact work performance. This research examines four demographic factors (age, gender, culture, and educational level) that affect the employee's work performance in (ASKL). The present research found a significant relationship between age, gender, culture, and work performance, while the research found no relationship between educational level and work performance. These findings emphasize the importance of workplace diversity toward work performance. Furthermore, this research fills the gaps between previous studies conducted in Arab schools by examining workplace diversity's impact on work performance. Furthermore, the present paper recommended future researchers add more diversity factors such as work experience or testing a mediation or moderation role such as motivation

The impact of market orientation and entrepreneurial orientation on firm performance of wholesale and retailer SMES in Malaysia

There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of two (2) important variable which are market orientation and entrepreneurial orientation on the performance of wholesaler and retailer Small and Medium Enterprises (SMEs)operating in Malaysia. Based on a systematic literature review, present conceptual framework has been developed. The present conceptual paper emphasizes on the importance of market orientation and entrepreneurial orientation and how these two factors could have an influence on firm performance. Present paper provides a valuable information to the owner/managers of wholesaler and retailer SMEs in Malaysia regarding their market strategies and entrepreneurial processes. The expected results for the resent conceptual paper would support the hypotheses that market orientation and entrepreneurial orientation have a positive impact on firm performance. Resource-Based View (RBV) theory was used to underlie the conceptual framework. In addition, some implications of this conceptual model for theory and practice are discussed

The impact of organizational learning, on firm performance in the context of manufacturing SMES in Malaysia, mediating role of innovation capability

There is a considerable signal from empirical studies that many factors influence firm performance. The purpose of this conceptual paper is to review the impact of one (1) important variable which is (organizational learning) on the performance of manufacturing SMEs operating in Malaysia. This conceptual paper explored the mediation role of innovation capability. The conceptual framework was developed after a systematic review of past literature. The present paper found the important influence of the study’s variables on firm performance. Furthermore, the study provided some understanding of how organizational learning affects SMEs' performance in Malaysia. Organizational learning plays an important role in influencing a Manufacturing SME's firm performance. Despite that, the mediation role of innovation capability is expected to strengthen the relationship between organizational learning and firm performance. The paper emphasizes the critical value of organizational learning and innovation capability for SMEs owner/managers consideration when acting on behalf of their company; failing which the SMEs could experience poor performance. Resource-Based View (RBV) theory was used to underlie the conceptual framework. In addition, some implications of this conceptual model for theory and practice are discussed

Measurement of destination personality: an updated literature review

Destination branding has been an extensively investigated idea as governments and corporations seek to reposition their respective destinations' images in the mainstream sphere. Many areas of destination branding are researched; not only for the purpose of branding or rebranding locations, but also to stimulate local economies. The purpose of this study is to obtain information about destination personality from the literature accessible in research sources. Based on the citation indices and downloads from digital sites and libraries, this research picked 28 noteworthy papers on the issue that were published in the recent 12 years, and then conducted the analysis on them. This review paper presents the findings of previous researches and the approaches used therein. The findings reveals that 42-item BPSof (Aaker, 1997) were used to measure destination personality. However, the most noticeable dimensions of destination personality based on which human characteristics are attributed to the destination are sincerity, excitement and conviviality and researchers used these dimensions are most commonly to measure destination personality. These noticeable dimensions of destination personality sincerity and excitement were found to be two main dimensions and conviviality is newly specific to destination. Researchers, marketers, and government officials might benefit from an increased understanding of notions of destination personality and its implications in tourism, which could lead to adjustments and improvements in the branding of tourist, business, and other kinds of destinations. Hence, it is essential to emphasise that this paper is only a qualitative evaluation of the literature and therefore confined to the results of prior research in this area