Augmented Reality in Learning Settings: A Systematic Analysis of its Benefits and Avenues for Future Studies

Despite its increasing use in various settings, Augmented Reality (AR) technology is still often considered experimental, partly due to a lack of clear understanding of the benefits of using AR. This study systematically reviews research on the use of AR in learning settings. Our analysis of 93 relevant articles offers 21 benefits related to the learning gains and outcomes of using AR. Our study shows that the positive effects of using AR on learners’ motivation and joy have been well-studied, whereas the effects on independent learning, concentration, spontaneous learning, critical thinking, and practical skills have not yet been examined in detail. Beyond classifying and discussing the benefits of using AR in learning settings, we elaborate avenues for future studies. We specifically point to the importance of conducting long-term studies to determine the value of using AR in learning beyond the initial novelty and exploring the integration of AR with other technologies

Benefits of Using Augmented Reality in Learning Settings: A Systematic Literature Review

Over the last years, Augmented Reality (AR) technology has been increasingly used in various settings. Yet, AR is still often considered as experimental, which is partly due to the unclear picture of the benefits of using AR. This study systematically reviews research on using AR in learning settings. By examining 93 relevant articles, we identified 21 benefits related to AR learning gains and outcomes. To obtain a comprehensive and coherent overview of the benefits, we classified them based on Fink’s taxonomy of significant learning. Our analysis shows that the positive effects of using AR on learners’ motivation and joy have been well-studied, whereas the effects on independent learning, concentration, spontaneous learning, critical thinking, and practical skills have not yet been examined in detail. Our study provides directions for future studies on using AR in learning settings and can also help to improve learning designs

A study on the CRM customer benefits towards customer satisfaction

The main purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. The first objective of this research is to find out the important benefits of CRM for customers based on the previous literatures. Then a model has been developed and empirically validated through survey data collected from 150 customers of three Malaysian companies (AEON, Tesco, PETRONAS). SmartPLS is selected to analyse the collected data and test the hypotheses of the study. The results indicate that the benefits of CRM for customers have had a significant positive effect on their satisfaction in marketing companies. Personalized service, responsiveness to customer?s needs, customer segmentation, customization of marketing, multichannel integration, time-saving and improving customer knowledge are the benefits that we proposed would affect customer satisfaction in order to significantly improve marketing performance. Additionally, the results reveal that all the benefits found, with the exception of time-saving, enhanced customer satisfaction. Finally, based on this research finding the appropriate recommendations are proposed to the companies that using CRM to improve their customer satisfaction. This study contributes to the existing literature by incorporating the benefits of CRM for customers and the relationships of these benefits with their satisfaction in the proposed model

The relationship of knowledge management and market segmentation on CRM

The move in recent times towards customer-centric business shifts companies and organizations to be more cautious about customers and clients. Customer relationship management (CRM) has become one of the recognized business strategies in order to manage business dealings with customers. This requires companies to recognize the importance of managing the customer’s knowledge, and subsequently categorizing and segmenting this knowledge to provide the best product and service for the customers. This will then result in successful CRM implementation. The objective of this study is to conceptualize and validate the concept of Knowledge Management and Market segmentation in CRM effectiveness by proposing a model. Based on a survey of 150 customers of a company in Malaysia using the CRM system, the study results demonstrate a large, significant, positive relationship between Knowledge Management (KM) Competence and Market segmentation (MS) dimensions with CRM dimensions. Hypotheses are examined through Partial Least Squares (PLS) procedure and the software programs which have been used for analyzing the data is SmartPLS. The results of the model showed that there is a positive relationship between CRM and two proposed hypotheses, namely: MS and KM. Hence, attention and the investing of significant effort on market segmentation and knowledge management in the companies and the organizations would be efficient in the success of CRM. The instrument and comprehensive model in this paper would be valuable and beneficial both for future researchers and practitioners interested in developing CRM effectives