Through the Eyes of Mad Men

Traditionally pragmatists have been favorably disposed to improving our understanding of agency and ethics through the use of empirical research. In the last two decades simulation theory has been championed in certain cognitive science circles as a way of explaining how we attribute mental states and predict human behavior. Drawing on research in psychology and neuroscience, Alvin I. Goldman and Robert M. Gordon have not only used simulation theory to discuss how we “mindread,” but have suggested that the theory has implications for ethics. The limitations of simulation theory for “mindreading” and ethics are addressed in this article from an interactionist or neo-Meadian pragmatic perspective. To demonstrate the limitations of simulation theory scenes from the television show Mad Men are used as “thought-experiments.

George Herbert Mead and the Unity of the Self

After more than seventy-five years of scholarship on Mead’s notion of the self, commentators still debate the meaning of the term. There are those who argue that it should be understood primarily as a socially constructed “me,” while others claim that the self is a combination of the spontaneous “I” and the “me.” In addition, there are those who emphasize facets of the self that do not fit neatly into either of these two camps. Support for various interpretations of the self can in fact be found in Mead’s work. This article addresses Mead’s uses of the term, guided by two questions: what kinds of unity or continuity are characteristic of selves? And is there a form of unity – a “meta-self” – that can encompass the types of selves that we find in Mead? In response to the second question, it is demonstrated that Mead had a narrative account of the self, one that has the potential to incorporate different kinds of selves, although Mead left his account underdeveloped

Through the Eyes of Mad Men: Simulation, Interaction, and Ethics

Traditionally pragmatists have been favorably disposed to improving our understanding of agency and ethics through the use of empirical research. In the last two decades simulation theory has been championed in certain cognitive science circles as a way of explaining how we attribute mental states and predict human behavior. Drawing on research in psychology and neuroscience, Alvin I. Goldman and Robert M. Gordon have not only used simulation theory to discuss how we “mindread”, but have suggested that the theory has implications for ethics. The limitations of simulation theory for “mindreading” and ethics are addressed in this article from an interactionist or neo-Meadian pragmatic perspective. To demonstrate the limitations of simulation theory scenes from the television show Mad Men are used as “thought-experiments”