59 research outputs found
Effects of Absurdity in Advertising: The Moderating Role of Product Category Attitude and the Mediating Role of Cognitive Responses
Self-Accountability Emotions and Fear Appeals: Motivating Behavior
We examine the role of high self-accountability emotions in enhancing compliance with fear appeals. In two field experiments, we find that relative to straight fear appeals (negative) or adding hope (positive), which ascribes low accountability to the self, action-facilitative coping, intentions, and behaviors (using sunscreen, eating high fiber foods) are enhanced by adding guilt, regret (both negative), or challenge (positive), all of which induce feelings of high self-accountability. In addition, we find that cold perceptions of high accountability are necessary but insufficient to influence actual behaviors and that the corresponding emotion is an essential driver of behaviors. (c) 2006 by JOURNAL OF CONSUMER RESEARCH, Inc..
Guilt versus Shame: Coping, Fluency, and Framing in the Effectiveness of Responsible Drinking Messages
Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations
Psychometric properties of Nepalese preschool anxiety scale among preschool children: A crossâsectional study
Abstract Background The Preschool Anxiety Scale (PAS)âParent version scale is a 28âitem measure designed to assess anxiety symptoms in preschoolers aged 3â6 years. The aim of this study was to assess the psychometric properties of the Nepali translated version of the PASâParent version. Methods A descriptive crossâsectional design was used to collect data from 680 mothers among seven conveniently selected schools in Kathmandu. Results The difference in PASâParent version scores across age groups was found to be statistically significant. In confirmatory factor analysis, 28 items showed a poor fit of the fiveâfactor original model for the data. However, removing three items (25 item version) through the fiveâfactor model indicated a better fit. Internal consistency measured by Cronbach's α for the PASâParent version scale was of good range (0.87). Cronbach's α of the subscales: generalized anxiety (0.63), social phobia (0.67), physical injury fears (0.75), and separation anxiety (0.63) were in fair range; while it was in poor range for the obsessiveâcompulsive subscale (0.567). Conclusion Nepali version of the PAS demonstrated fair psychometric properties, supporting its utility in screening and assessing a broad range of anxiety symptoms in Nepalese preschoolers
- âŠ