Innovative Design of Ecommerce Mobile Application Using Kansei Engineering and System Usability Scale

Information technology is currently growing at a rapid speed in order to provide users with convenience, one of which is the ease of accessing the internet via mobile phones. The emergence of social media programs such as virtual buddy applications has contributed to the rapid increase in internet users, particularly via mobile phones. Social media, in addition to being a virtual friendship application, also functions as a promotional medium, one of which is the promotion of online shopping applications, hence boosting the number of online purchasing transactions in Indonesia. An online shopping platform was chosen to market university’s products, allowing customers to shop easier and may increase the growth rapidly. As a result, Kansei Engineering is used in this study to develop applications that tap into users’ emotional demands. In addition, to establish the optimum design for the user, the prototype was tested for performance and usability using a System Usability Scale (SUS) questionnaire. According to the study’s findings, the application will be created with the following feelings in mind: appealing, attractive, organised, practical, innovative, quick, effective, accessible, interactive, and unique. According to usability studies, the “friendly concept” application generated better levels of satisfaction than the other design concepts