Is parking in europe ready for dynamic pricing? A reality check for the private sector

Both Revenue Management (RM) and Dynamic Pricing (DP) are common practices in many industries-e.g., airlines and hotels-but they are still relatively unknown in the parking sector. In Europe, with the exception of for airport parking and in some pilot tests, DP is rarely used by private parking operators or local authorities. The main objective of this conceptual paper is to set an agenda for introducing DP in the private parking sector at a larger scale. After a short review of the existing academic and gray literature, we describe the requirements and instruments that parking companies need to make use of RM. Next, we shortly report on the major existing and/or planned DP parking schemes in Europe. We continue by providing a comprehensive reality check discussing the major challenges the sector faces to apply DP. We conclude by suggesting a road map for private parking operators to successfully implement RM and DP. Finally, we give some indications for future research

Articles on Parking Policy

Since the sixties the car has been the dominant mode of transport for passengers in most (if not all) OECD countries. However, despite being built to move people, a car spends on average more than 95% of its existence parked (Shoup, 2005; Bates, 2014). This should be enough to seriously consider parking and parking policy as topics of both academic and societal interest. But there are four other arguments that make parking an interesting object for scientific research. First, parking plays an important role in the decision on whether to possess and/or use a car. Second, parking takes (a lot of) space and space is particularly scarce in urban areas. Third, parking is a very costly infrastructure to provide. Fourth, parking related income can be a major source of own income for many local authorities.TRAIL Thesis Series no. T2016/17, the Netherlands Research School TRAILTransport and Logistic