MOBILITY MANAGEMENT IN EUROPEAN PROJECTS. LESSONS LEARNED FOR ROMANIA

The purpose of this research is to study three initiatives of promoting mobility management (DELTA, EPOMM, SEE-MMS), in the context of European Union policies, and to present solutions that could be used in the practice of urban mobility management in Romania.mobility management, sustainable development

STRUCTURAL FUNDS FOR INVESTMENTS BETWEEN 2007-2013

With the integration in the European Union structural funds Romania has reached values close to 28 billion euro for 2007-2013. Funding grants may be between 50% -100% of the investment required for that activity, the difference being the beneficiary's contribution. Grants are allocated only after a documentation to be submitted to the Designated Authority must comply fully and without exception, developed standard documentationdevelopment, funds, investment.

DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL

The newest channels for communicating and selling to consumers are electronic. The Internet provides consumers and marketers with more opportunities than ever in achieving a greater interaction and individualization of services. Companies can send tailored messages that engage consumers by reflecting their special interests and behavior. Nowadays, very few marketing programs are considered complete without some type of prominent online component, which is gaining ground at the expense of traditional marketing. Attaining a successful marketing program compels companies to fully connect with their targeted customers. Thus, a holistic marketing approach must be adopted in order to comprehend the potential clients, by gaining a perspective of their daily lives, their customs of purchase and consumption, their plans for the future and the changes that actually occur in their lifetimes, so that the appropriate products are marketed to the right customers in the appropriate manner. The social media represents such a major cost effective opportunity for marketers to enter into dialogue with their customers and get an insight into their lives. Social network services such as Facebook, MySpace and Twitter aggregate an abundance of information about their members that marketers find highly valuable, and they have paved the way for new forms of communication and collaboration between marketers and consumers. These new communications platforms are already making an impact as businesses use them as a means to connect with their audiences, find out more about their likes and dislikes related to their market offerings, and spread brand messages virally.social media, customer empowerment, digital marketing, interactive marketing

CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?

Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are mixed in with corporate social responsibility programs and cause-related marketing. Consumers want more of the products and services they buy to support worthy social and environmental issues.Cause Related Marketing, Corporate Social Responsibility, Consumption Philanthropy, Corporate Philanthropy

Finantarea autoritatilor locale in Romania

This paper is trying to establish, in Romania, at macroeconomic level, quantitative and qualitative, relations between gross domestic product and governmental and local revenues.financing, local autonomy, evolution, econometric analysis