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ABSTRACT In the context of the intensification of economic competitiveness, depending both on the economic activities unfolded as well as on their territorial location, on the distribution and spatial relationships that these activities have with resources, on afferent workforce, on the equipment, services and sales markets, it is obvious that the urban strategy has to be directed towards the involvement of urban centers, of metropolitan areas in harnessing natural and cultural resources, thus constituting a hierarchical system of multi/zones of development by realizing competitive products and services. Having to consider all these, the intensification of the influence of the equipment and recreation areas system on the economic vitality of the metropolis, on the complexity and quality of the recreation services and equipments, enhance the reputation and image of a region and has positive effects on its attractiveness; at the same time, the recreation service system creates jobs, stimulates tourism and facilitates a series of advantages regarding the economic and social domains

COMPETITIVENESS IN HOSPITALITY INDUSTRY: ROMANIAN STYLE

In this paper is presented one of the important sectors of the nationaleconomy, at least from its potential for development perspective: thehospitality industry. The research interest is related to finding out the mainfactors of competitiveness in this field. This research attempts to identify theessential aspects of competitiveness in the hospitality industry. Theobjectives pursued refer to: discovering the degree to which the concept ofcompetitiveness is understood and capitalized on by the managers in theRomanian hospitality industry; identifying a set of factors considered decisivein raising the competitiveness of Romanian firms in the hospitality industry;identifying the strategic concerns of firms operating in the Romanianhospitality industry, in order to establish the connection between strategy andthe competitiveness of the firms belonging to this sector.As a result, the hypotheses are: in the hospitality industry there areparticularities which influence the firms’ competitiveness and strategicorientation; preoccupation towards raising competitiveness and strategicorientation is influenced by the type of exploitation and the number of stars(level of comfort); in the hospitality industry, managers focus on cost controland service quality as decisive factors of competitiveness