Analisis Kinerja Pemasaran UMKM Produk Olahan Singkong di Wilayah Lebak-Banten

The purpose of this research To realize economic and social resilience, which is oriented towards poverty alleviation in the context of community welfare in the Lebak Regency, Banten, through product innovation analysis, Market Orientation, and Entrepreneurship orientation towards the MSME marketing performance of cassava processed products in the Lebak-Banten region. The research method used was a mixed-method, with a population of SMEs processed by cassava in the Cibadak area, Lebak, Banten. The number of respondents used was 72 respondents. Product innovation and entrepreneurial orientation do not affect marketing performance, but market orientation has significantly related to marketing performance. The MSMEs in Lebak Banten are not supported by inappropriate information technology. In this case, it is to improve the entrepreneurial orientation of the MSME actors by displaying all products that are sold either the same or not the same as the intended product so that consumers walk on their own to see the uniqueness said indirectly

PENINGKATAN PROFIT KELOMPOK WANITA PAGODA DITENGAH PANDEMI COVID-19 MELALUI PEMASARAN SOSIAL MEDIA BERBASIS MOBILE

Kabupaten Lebak adalah salah satu kabupaten terbesar di Provinsi Banten. Namun, potensi daerah yang besar ini tidak diikuti oleh pengembangan potensi sumber daya lokal yang optimal. Salah satu potensi terkait budi daya di desa Mekaragung adalah tanaman palawija, yaitu Singkong. salah satu produk olahan dari singkong di desa Mekaragung yang dikenal oleh masyarakat sebagai Enye-Enye.Kelompok Wanita Pagoda (KWP) sebagai mitra adalah sekelompok wanita yang bermarkas di salah satu desa kecil di Kabupaten Lebak, para wanita ini telah mengolah singkong menjadi makanan yang dikenal di daerah Cibadak dengan nama Enye-Enye sepanjang hidup mereka. Setelah kegiatan pelatihan dan pendampingan, dapat disimpulkan bahwa: (1) Meningkatnya pengetahuan rata-rata Mitra terkait Kualitas Produk, Harga dan kemasan sebelumnya hanya 25% meningkat menjadi 68,5%. (2) Meningkatnya keterampilan rata-rata Mitra terkait Kualitas Produk, Harga dan kemasan sebelumnya hanya 25,3% meningkat menjadi 66,7%. (3) Meningkatnya pengetahuan rata-rata Mitra terkait pemasaran sosial media berbasis mobile dalam berpromosi sebelumnya hanya 27% meningkat menjadi 56%. (4) Meningkatnya keterampilan rata-rata Mitra terkait pemasaran sosial media berbasis mobile dalam berpromosi sebelumnya hanya 8% meningkat menjadi 76%. (5) Meningkatnya keuntungan Mitra dalam menjual Enye-Enye hingga 233%

Vagueness in Law 35 of 2009 Regarding Narcotics Abuse That Makes Overcapacity Prisons

Regulations on narcotics crimes themselves have been regulated in the Narcotics Law number 35 of 2009 but still the number of narcotics abuse in Indonesia continues to increase. Although there are regulations that regulate the prohibition of drug abuse, the author is interested in researching the number of users who are sentenced to prison terms, why is rehabilitation not carried out, but more are sentenced to prison. There are several articles in the law, there is a vagueness that can be interpreted as a vagueness of different interpretations from law enforcers who have the power to impose punishment on law breakers, with the existence of this vagueness, the giving of the law is different even though in the case of which have the same resemblance. The research uses normative legal research methods. In the technique of collecting data in solving this problem, it is carried out using library research techniques, which are then analyzed qualitatively. With the form of the sound of the articles in the Narcotics Law, it can have an impact that can have a full or overcrowded impact, which is the current condition in prisons and detention centers, and results in the implementation of coaching not going well. With the updated legal form, it will provide a parser from the complexities of enforcement and enforcement of narcotics abusers

Supply Chain Management in SMEs, Pandeglang Regency, Banten

This study aims to implement supply chain management and market expansion in the marketing of SMEs products in Pandeglang Regency, Banten. The data analysis technique used in this study is a descriptive qualitative approach with qualitative methods. Information was obtained from SMEs and coop-mart managers in Pandeglang Regency. Discussion of the results of the above research will be discussed independently from each side of the supply chain and the marketing side. Therefore, the results obtained are the SMEs in the Pandeglang region have not considered supply chain activities seriously enough to obtain the raw material. Most SMEs in Pandeglang region employ local workers, each of them carries out the production process at home and after that, the finished product is submitted. The SMEs in the Pandeglang do not have specific storage warehouses, there are no distribution/communication/promotion channels regarding supply chains conducted by SMEs in and the majority of SMEs do not have an understanding of marketing activities that enable them to improve their performance in working

PERAN CITRA MEREK DAN HARGA DALAM KEPUTUSAN PEMBELIAN JASA RANAHCREATIVE DI JABODETABEK

Banyak faktor yang dapat mempengaruhi konsumen dalam memutuskan suatu pembelian. Salah satu faktor tersebut yaitu citra merek dapat menjadi kekuatan di usaha dalam berbagai bidang untuk menarik konsumen. Faktor lainnya yaitu keterjangkauan harga yang sesuai dengan daya beli akan mempengaruhi pula konsumen dalam menentukan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian jasa Ranahcreative di Jabodetabek. Populasi pada penelitian ini merupakan konsumen Ranahcreative yang berjumlah 134 orang. Kemudian sampel pada penelitian dihitung menggunakan rumus Slovin sehingga diperoleh sebanyak 100 responden. Penentuan sampel kemudian menggunakan metode probability sampling dengan teknik simple random sampling. Skala pengukurannya menggunakan skala likert. Alat analisis yang digunakan pada penelitian ini yaitu SmartPLS3.0 dengan teknik analisis yang dilakukan yaitu analisis deskriptif, analisis inferensial, Uji validitas, Uji Reliabilitas, Uji R-Square, Uji-T dan Uji F. Hasil analisis data yang diperoleh pada penelitian ini yaitu citra merek berpengaruh terhadap keputusan pembelian, harga berpengaruh terhadap keputusan pembelian. Secara simultan, citra merek dan harga berpengaruh terhadap keputusan pembelian.Many factors can influence consumption in making decisions. One of these factors, namely brand image can be a strength in businesses in various fields to attract consumption. Another factor, namely the affordability of prices in accordance with purchasing power, will also influence the decision to purchase. This study aims to see the effect of brand image and the price of purchasing decisions for Ranahcreative services in Jabodetabek. The population in this study is consuming Ranahcreative which means 134 people. Then the sample in the study was calculated using the Slovin formula in order to obtain 100 respondents. Determination of the sample then uses probability sampling method with simple random sampling technique. The measurement scale uses a Likert scale. The analytical tool used in this research is SmartPLS3.0 with the analysis technique carried out, namely descriptive analysis, inferential analysis, validity test, reliability test, R-Square test, T-test and F test. The results of data analysis obtained by brand image have an effect on purchase decision, price affects the purchase decision. Simultaneously, brand image and price influence purchasing decisions

Rantai Pasok Pemasaran Produk Kelompok Tani Di Era Pandemic Covid-19

The people of each region always have different characteristics and uniqueness of each, especially between rural communities which tend to be homogeneous and have strong elements of customs compared to urban communities which tend to be heterogeneous and begin to reduce the elements of their customs. Building rural communities through empowerment is the main key to mobilizing the potential of the Indonesian agricultural sector. Surya Tani farmer group is a farmer group located in Mekaragung village, Cigundi village. The farmer group was founded on the initiative of Mr. Deddy, who was diligent as a farmer in the broad and narrow sense. From the results of surveys and interviews with members of the Surya Tani farmer group, the researchers wanted to know how to apply supply chains and market expansion to the marketing of products or crops at the Surya Tani farmer group in Cibadak, Lebak – Banten. Methods of collecting data were observations, interviews and questionnaires to the chairman and members of the Surya Tani farmer group. The data analysis technique was carried out with a descriptive qualitative approach. From the results of the study, it was found that the Surya Tani farmer group had not implemented a supply chain but the Surya Tani farmer group was able to expand the market to market their agricultural products out of the Lebak-Banten area market to the DKI Jakarta main market. However, it is different in the distribution process, which is experiencing delays in delivery due to the implementation of PSBB in the era of the covid-19 pandemic

E-Marketing Bagi Pelaku UMKM Di Desa Citeras Kec. Rangkasbitung Kab.Lebak-Banten

This study aims to carry out community service activities (ABDIMAS) to provide knowledge of e-marketing so that participants are able to recognize, understand and apply e-marketing in marketing their products so that they can advance their business. There are 67 micro, small and household craft industries in Citeras village, but their e-marketing activities did not reach 5%. The method of this ABDIMAS activity is a participatory method through training and mentoring activities where the implementation is evaluated using questionnaires and measured based on the criteria and indicators that have been made and the service team provides pocketbooks for deeper guidance. The results of this service are (1) a high level of participation from the Citeras village office and communities that have MSME businesses that fully support the Community Partnership Program. This can be seen from the willingness of the village to facilitate the event and also be seen from the enthusiastic arrival of the participants during training and mentoring.(2) All participants of the Community Partnership Program stated that the Community Partnership Program activities were very beneficial for their business and some of them hoped that the Community Partnership Program activities would be carried out routinely with the same material, especially in the mentoring section (APPLICATION)

Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan

This study analyzes the influence of  market orientation and entrepreneurial orientation on performance  marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The  purpose of  this research  was carried   out to: (1) determine  the influence  of market  orientation  on performance  marketing; (2) determine the influence  of  entrepreneurial   orientation  effect  on performance  marketing. With descriptive quantitative approach, the sampling  techniques used in this research is total population sampling. The primary data are obtained through questionnaires to the 44 respondents of SMEs culinary  registered in  Ciganjur, South  Jakarta. The tool  used to analyze the data in this research is Partial Least Square (PLS) 3.0. The results obtained: (1) market orientation significantly influence the SMEs  culinary’s marketing performance; (2) entrepreneurial orientation does not influence  the SMEs culinary’s marketing performance

Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan

This study analyzes the influence of  market orientation and entrepreneurial orientation on performance  marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The  purpose of  this research  was carried   out to: (1) determine  the influence  of market  orientation  on performance  marketing; (2) determine the influence  of  entrepreneurial   orientation  effect  on performance  marketing. With descriptive quantitative approach, the sampling  techniques used in this research is total population sampling. The primary data are obtained through questionnaires to the 44 respondents of SMEs culinary  registered in  Ciganjur, South  Jakarta. The tool  used to analyze the data in this research is Partial Least Square (PLS) 3.0. The results obtained: (1) market orientation significantly influence the SMEs  culinary’s marketing performance; (2) entrepreneurial orientation does not influence  the SMEs culinary’s marketing performance.</p

Pengaruh iklan, selebriti pendukung dan pemasaran dari mulut ke mulut terhadap kesadaran merek pada produk mie sedaap

Penelitian bertujuan untuk mengetahui: (1) pengaruh iklan terhadap kesadaran merek produk Mie Sedaap (2) pengaruh celebrity endorser terhadap kesadaran merek produk Mie Sedaap (3) pengaruh word of mouth marketing terhadap kesadaran merek Produk Mie Sedaap. Populasi yang digunakan dalam penelitian ini adalah Komunitas Kecamatan Pamulang. Dengan ukuran sampel yang diambil sebanyak 100 responden. dengan metode non-probability sampling khususnya Incidental Sampling yang merupakan teknik pengumpulan sampel secara kebetulan, yaitu siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, jika dilihat oleh orang yang kebetulan bertemu maka cocok sebagai sumber data. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian ini menunjukkan bahwa (1) iklan berpengaruh positif dan signifikan (2) celebrity endorser memiliki pengaruh positif tetapi tidak berpengaruh dan tidak signifikan (3) word of mouth marketing memiliki pengaruh positif dan signifikan