4 research outputs found
A Beta Binomial Network TV Exposure Model Using Limited Data
- Author
- Aaker David A.
- Agostini J. M.
- Anscombe F. J.
- Caffyn J.
- Goodhardt G. T.
- Green Jerome
- Headen Robert S.
- Headen Robert S.
- Headen Robert S.
- John D. Leckenby
- Leckenby John D.
- Leckenby John D.
- Leckenby John D.
- Leckenby John D.
- Leckenby John D.
- Marc M.
- Marshall D. Rice
- Metheringham Richard A.
- Simmons Market Research Bureau Inc.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textInternet media planning: an optimization model
- Author
- A M Lee
- A S C Ehrenberg
- Bobby J Calder
- Cornelia Pechmann
- D B Brown
- D W Miller
- Daniel E Berlyne
- David A Aaker
- David C Schmittlein
- Frank J Massey
- George E Belch
- Hubert E Krugman
- Hudson Bell
- Ida Berger
- Janghyuk Lee
- Janghyuk Lee
- John D C Little
- John D Leckenby
- John T Cacioppo
- Laoucine Kerbache
- M L Vidale
- Michael L Ray
- Michael L Ray
- Olivier Beauvillain
- P Nedungadi
- Peter J Danaher
- Peter J Danaher
- Peter J Danaher
- Peter J Danaher
- R L Day
- Richard A Metheringham
- Robert R Headen
- Roland T Rust
- Roland T Rust
- Stanley F Starsch
- Thomas P Novak
- Xavier Dr�ze
- Xavier Dr�ze
- Xavier Dr�ze
- Young-Hoon Park
- Publication venue
- [Seoul]
- Publication date
- 01/01/2005
- Field of study
No full textInternet Media Planning: An Optimization Model
- Author
- A M Lee
- A S C Ehrenberg
- Bobby J Calder
- Cornelia Pechmann
- D B Brown
- D W Miller
- Daniel E Berlyne
- David A Aaker
- David C Schmittlein
- Frank J Massey
- George E Belch
- Hubert E Krugman
- Hudson Bell
- Ida Berger
- Janghyuk Lee
- Janghyuk Lee
- John D C Little
- John D Leckenby
- John T Cacioppo
- Laoucine Kerbache
- M L Vidale
- Michael L Ray
- Michael L Ray
- Olivier Beauvillain
- P Nedungadi
- Peter J Danaher
- Peter J Danaher
- Peter J Danaher
- Peter J Danaher
- R L Day
- Richard A Metheringham
- Robert R Headen
- Roland T Rust
- Roland T Rust
- Stanley F Starsch
- Thomas P Novak
- Xavier Dr�ze
- Xavier Dr�ze
- Xavier Dr�ze
- Young-Hoon Park
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2005
- Field of study
No full textHow Advertising Works: What Do We Really Know?
- Author
- Aaker David
- Aaker David
- Aaker David
- Abraham Magid M.
- Advertising Research Foundation
- Advertising Research Foundation
- Agres Stuart J.
- Alba Joseph W.
- Alwitt Linda F.
- Arora Rajinder
- Assael Henry
- Barwise Patrick
- Batra Rajeev
- Biel Alexander L.
- Blair Margaret H.
- Bloom Paul N.
- Bogart Leo
- Boulding William
- Broadbent Simon
- Broadbent Simon
- Brown Gordon
- Cacioppo John T.
- Chiplin Brian
- Colley Russell H.
- Comanor William S.
- Comanor William S.
- Danaher Peter J.
- Davis Evan
- Deighton John
- Dhalla Norman K.
- Ehrenberg Andrew S.C.
- Ehrenberg Andrew S.C.
- Ekman Paul
- Fishbein Martin
- Fletcher Winston
- Franzen Giep
- Gardner Meryl P.
- Haley Russell I.
- Hall Mark
- Hanssens Dominique M.
- Holbrook Morris B.
- Houston Michael J.
- Institute of Practitioners in Advertising
- Jones John Philip
- Jones John Philip
- Joyce Timothy
- King Stephen
- Kotler Philip
- Krugman Herbert E.
- Krugman Herbert E.
- Kupfermann Irving
- Lambin Jean J.
- Lannon Judie
- Lastovicka John L.
- Levi-Strauss Claude
- Lutz Richard J.
- Marks Lawrence J.
- Martin John H.
- McDonald Colin
- McDonald Colin
- McGuire William
- McGuire William
- Metheringham Richard A.
- Mick David G.
- Mitchell Andrew A.
- Mitchell Andrew A.
- Naples Michael J.
- Nevett Terence R.
- Ogilvy David
- Pechmann Cornelia
- Pedrick James H.
- Peterson Robert A.
- Petty Richard E.
- Petty Richard E.
- Rao Ambar G.
- Rao Ambar G.
- Rao Unnava H.
- Ray Michael L.
- Reeves Rosser
- Robertson Thomas S.
- Robertson Thomas S.
- Robinson Joan
- Rogers Everett M.
- Rose Steven P.R.
- Rossiter John R.
- Rossiter John R.
- Rossiter John R.
- Rossiter John R.
- Rothschild Michael L.
- Rust Ronald T.
- Sawyer Alan G.
- Scherer Klaus R.
- Shapiro Stewart
- Simon Julian L.
- Skinner Burrhus F.
- Smith Robert E.
- Srull Thomas K.
- Stapel Jan
- Stern Bruce L.
- Stern Bruce L.
- Sutherland Max
- Thorndike Edward L.
- Troiano Jaime
- Vaughn Richard
- Vaughn Richard
- Weinberger Marc G.
- Wittink Dick R.
- Zielske Hubert
- Zielske Hubert
- Zinkhan George M.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full text
