3 research outputs found
ΠΠΎΠ½ΡΡΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΠ΅ Β«Π½ΠΎΠ²ΠΎΠ³ΠΎ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ°Β»: ΡΠ°Π·ΡΡΡΠ΅Π½ΠΈΠ΅ ΡΠ²ΡΠ·Π΅ΠΉ ΠΏΡΠΈΡΠΎΠ΄Π½ΠΎΠ³ΠΎ ΠΈ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠ³ΠΎ
The revision of the centuries-old culture of relationships between people in the implementation of sexual orientations and attitudes, the needs for ensuring racial equality, which is taking place in several countries around the world, requires proper sociological analysis, as it affects hundreds of millions of people. Some propose to change the established ideas about the influence of nature on human behaviour when communicating with representatives of the other sex, race. In the mass media, in the statements of politicians, the idea of refusing to name people based on their belonging to the male or female sex began to be approved. It should be determined not on the basis of visible natural features but constructed by a new gender culture. In 2020C, changes in interpreting the role of the natural and the socio-cultural in racial relations resulted in the emergence of new methods of fighting for equality between whites and blacks. The ideology of expanding the advantages of African Americans in all spheres of public life, βrepentanceβ of whites for the fact that among their ancestors were slave owners, is spreading. The article shows that what unites these two processes is an attempt to redefine the role of the nature-given external differences of people in shaping a culture of interaction between the two sexes, of different races, both in the past and at present. From an analysis of the history of relations between men and women, people depending on their skin colour, it is concluded that individuals adopt and implement norms, rules of behaviour that do not lead to the violent suppression of what is given to them by nature. The policy of constructing a new person, guided by the norms of culture, forcing the complete rejection of what is set by nature, as well as was created by previous generations, leads to the destruction of the entire historically established system of organizing peopleβs social life.ΠΡΠΎΠΈΡΡ
ΠΎΠ΄ΡΡΠΈΠΉ Π² ΡΡΠ΄Π΅ ΡΡΡΠ°Π½ ΠΌΠΈΡΠ° ΠΏΠ΅ΡΠ΅ΡΠΌΠΎΡΡ Π²Π΅ΠΊΠ°ΠΌΠΈ ΡΡΡΠ΅ΡΡΠ²ΠΎΠ²Π°Π²ΡΠ΅ΠΉ ΠΊΡΠ»ΡΡΡΡΡ Π²Π·Π°ΠΈΠΌΠΎΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΠΉ ΠΌΠ΅ΠΆΠ΄Ρ Π»ΡΠ΄ΡΠΌΠΈ ΠΏΡΠΈ ΡΠ΅Π°Π»ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ΅ΠΊΡΡΠ°Π»ΡΠ½ΡΡ
ΠΎΡΠΈΠ΅Π½ΡΠ°ΡΠΈΠΉ ΠΈ ΡΡΡΠ°Π½ΠΎΠ²ΠΎΠΊ, ΠΏΠΎΡΡΠ΅Π±Π½ΠΎΡΡΠ΅ΠΉ Π² ΠΎΠ±Π΅ΡΠΏΠ΅ΡΠ΅Π½ΠΈΠΈ ΡΠ°ΡΠΎΠ²ΠΎΠ³ΠΎ ΡΠ°Π²Π΅Π½ΡΡΠ²Π° ΡΡΠ΅Π±ΡΠ΅Ρ ΡΠΏΠ΅ΡΠΈΠ°Π»ΡΠ½ΠΎΠ³ΠΎ ΡΠΎΡΠΈΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ Π°Π½Π°Π»ΠΈΠ·Π°, ΡΠ°ΠΊ ΠΊΠ°ΠΊ Π·Π°ΡΡΠ°Π³ΠΈΠ²Π°Π΅Ρ ΡΠΎΡΠ½ΠΈ ΠΌΠΈΠ»Π»ΠΈΠΎΠ½ΠΎΠ² Π»ΡΠ΄Π΅ΠΉ. ΠΡΠ΅Π΄Π»Π°Π³Π°Π΅ΡΡΡ ΠΈΠ·ΠΌΠ΅Π½ΠΈΡΡ ΡΡΡΠΎΡΠ²ΡΠΈΠ΅ΡΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²Π»Π΅Π½ΠΈΡ ΠΎ Π²Π»ΠΈΡΠ½ΠΈΠΈ ΠΏΡΠΈΡΠΎΠ΄Ρ Π½Π° ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΠ΅ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ° ΠΏΡΠΈ ΠΎΠ±ΡΠ΅Π½ΠΈΠΈ Ρ ΠΏΡΠ΅Π΄ΡΡΠ°Π²ΠΈΡΠ΅Π»ΡΠΌΠΈ Π΄ΡΡΠ³ΠΎΠ³ΠΎ ΠΏΠΎΠ»Π°, ΡΠ°ΡΡ. Π ΡΡΠ΅Π΄ΡΡΠ²Π°Ρ
ΠΌΠ°ΡΡΠΎΠ²ΠΎΠΉ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ, Π² Π·Π°ΡΠ²Π»Π΅Π½ΠΈΡΡ
ΠΏΠΎΠ»ΠΈΡΠΈΠΊΠΎΠ² ΡΡΠ°Π»Π° ΡΡΠ²Π΅ΡΠΆΠ΄Π°ΡΡΡΡ ΠΈΠ΄Π΅Ρ ΠΎΠ± ΠΎΡΠΊΠ°Π·Π΅ Π½Π°Π·ΡΠ²Π°ΡΡ Π»ΡΠ΄Π΅ΠΉ, ΠΈΡΡ
ΠΎΠ΄Ρ ΠΈΠ· ΠΈΡ
ΠΏΡΠΈΠ½Π°Π΄Π»Π΅ΠΆΠ½ΠΎΡΡΠΈ ΠΊ ΠΌΡΠΆΡΠΊΠΎΠΌΡ ΠΈΠ»ΠΈ ΠΆΠ΅Π½ΡΠΊΠΎΠΌΡ ΠΏΠΎΠ»Ρ. ΠΠ½ Π΄ΠΎΠ»ΠΆΠ΅Π½ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΡΡΡΡ Π½Π΅ Π½Π° ΠΎΡΠ½ΠΎΠ²Π΅ Π²ΠΈΠ΄ΠΈΠΌΡΡ
ΠΏΡΠΈΡΠΎΠ΄Π½ΡΡ
ΠΎΡΠΎΠ±Π΅Π½Π½ΠΎΡΡΠ΅ΠΉ, Π° ΠΈΡΡ
ΠΎΠ΄Ρ ΠΈΠ· ΡΠΊΠΎΠ½ΡΡΡΡΠΈΡΠΎΠ²Π°Π½Π½ΡΡ
Π½ΠΎΠ²ΠΎΠΉ Π³Π΅Π½Π΄Π΅ΡΠ½ΠΎΠΉ ΠΊΡΠ»ΡΡΡΡΠΎΠΉ. ΠΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΡ Π² ΡΡΠ°ΠΊΡΠΎΠ²ΠΊΠ°Ρ
ΡΠΎΠ»ΠΈ ΠΏΡΠΈΡΠΎΠ΄Π½ΠΎΠ³ΠΎ ΠΈ ΡΠΎΡΠΈΠΎΠΊΡΠ»ΡΡΡΡΠ½ΠΎΠ³ΠΎ Π² ΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΡΡ
ΠΌΠ΅ΠΆΠ΄Ρ ΠΏΡΠ΅Π΄ΡΡΠ°Π²ΠΈΡΠ΅Π»ΡΠΌΠΈ ΡΠ°Π·Π½ΡΡ
ΡΠ°Ρ Π²ΡΡΠ°Π·ΠΈΠ»ΠΈΡΡ Π² 2020 Π³ΠΎΠ΄Ρ Π² ΠΏΠΎΡΠ²Π»Π΅Π½ΠΈΠΈ Π½ΠΎΠ²ΡΡ
ΠΌΠ΅ΡΠΎΠ΄ΠΎΠ² Π±ΠΎΡΡΠ±Ρ Π·Π° ΡΠ°Π²Π΅Π½ΡΡΠ²ΠΎ ΠΌΠ΅ΠΆΠ΄Ρ Π±Π΅Π»ΡΠΌΠΈ ΠΈ ΡΠ΅ΡΠ½ΠΎΠΊΠΎΠΆΠΈΠΌΠΈ. Π Π°ΡΠΏΡΠΎΡΡΡΠ°Π½ΡΠ΅ΡΡΡ ΠΈΠ΄Π΅ΠΎΠ»ΠΎΠ³ΠΈΡ ΡΠ°ΡΡΠΈΡΠ΅Π½ΠΈΡ ΠΏΡΠ΅ΠΈΠΌΡΡΠ΅ΡΡΠ² Π°ΡΡΠΎΠ°ΠΌΠ΅ΡΠΈΠΊΠ°Π½ΡΠ΅Π² Π²ΠΎ Π²ΡΠ΅Ρ
ΡΡΠ΅ΡΠ°Ρ
ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠΉ ΠΆΠΈΠ·Π½ΠΈ, Β«ΠΏΠΎΠΊΠ°ΡΠ½ΠΈΡΒ» Π±Π΅Π»ΡΡ
Π·Π° ΡΠΎ, ΡΡΠΎ ΡΡΠ΅Π΄ΠΈ ΠΈΡ
ΠΏΡΠ΅Π΄ΠΊΠΎΠ² Π±ΡΠ»ΠΈ ΡΠ°Π±ΠΎΠ²Π»Π°Π΄Π΅Π»ΡΡΡ. Π ΡΡΠ°ΡΡΠ΅ ΠΏΠΎΠΊΠ°Π·Π°Π½ΠΎ, ΡΡΠΎ ΠΎΠ±ΡΠ΅Π΄ΠΈΠ½ΡΠ΅Ρ ΡΡΠΈ Π΄Π²Π° ΠΏΡΠΎΡΠ΅ΡΡΠ° ΠΏΠΎΠΏΡΡΠΊΠ° ΠΏΠ΅ΡΠ΅ΡΠΌΠΎΡΡΠ΅ΡΡ ΡΠΎΠ»Ρ ΠΏΡΠΈΡΠΎΠ΄ΠΎΠΉ Π·Π°Π΄Π°Π½Π½ΡΡ
Π²Π½Π΅ΡΠ½ΠΈΡ
ΠΎΡΠ»ΠΈΡΠΈΠΉ Π»ΡΠ΄Π΅ΠΉ Π² ΡΠΎΡΠΌΠΈΡΠΎΠ²Π°Π½ΠΈΠΈ ΠΊΡΠ»ΡΡΡΡΡ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ ΠΏΡΠ΅Π΄ΡΡΠ°Π²ΠΈΡΠ΅Π»Π΅ΠΉ Π΄Π²ΡΡ
ΠΏΠΎΠ»ΠΎΠ², ΡΠ°Π·Π½ΡΡ
ΡΠ°Ρ ΠΊΠ°ΠΊ Π² ΠΏΡΠΎΡΠ»ΠΎΠΌ, ΡΠ°ΠΊ ΠΈ Π² Π½Π°ΡΡΠΎΡΡΠ΅Π΅ Π²ΡΠ΅ΠΌΡ. ΠΠ° ΠΎΡΠ½ΠΎΠ²Π΅ Π°Π½Π°Π»ΠΈΠ·Π° ΠΈΡΡΠΎΡΠΈΠΈ ΡΠ°Π·Π²ΠΈΡΠΈΡ Π²Π·Π°ΠΈΠΌΠΎΠΎΡΠ½ΠΎΡΠ΅Π½ΠΈΠΉ ΠΌΠ΅ΠΆΠ΄Ρ ΠΌΡΠΆΡΠΈΠ½Π°ΠΌΠΈ ΠΈ ΠΆΠ΅Π½ΡΠΈΠ½Π°ΠΌΠΈ, Π»ΡΠ΄ΡΠΌΠΈ Π² Π·Π°Π²ΠΈΡΠΈΠΌΠΎΡΡΠΈ ΠΎΡ ΡΠ²Π΅ΡΠ° ΠΊΠΎΠΆΠΈ Π΄Π΅Π»Π°Π΅ΡΡΡ Π²ΡΠ²ΠΎΠ΄, ΡΡΠΎ ΠΈΠ½Π΄ΠΈΠ²ΠΈΠ΄Ρ ΠΏΡΠΈΠ½ΠΈΠΌΠ°ΡΡ ΠΈ ΡΠ΅Π°Π»ΠΈΠ·ΡΡΡ ΡΠ΅ Π½ΠΎΡΠΌΡ, ΠΏΡΠ°Π²ΠΈΠ»Π° ΠΏΠΎΠ²Π΅Π΄Π΅Π½ΠΈΡ, ΠΊΠΎΡΠΎΡΡΠ΅ Π½Π΅ Π²Π΅Π΄ΡΡ ΠΊ Π½Π°ΡΠΈΠ»ΡΡΡΠ²Π΅Π½Π½ΠΎΠΌΡ ΠΏΠΎΠ΄Π°Π²Π»Π΅Π½ΠΈΡ ΡΠΎΠ³ΠΎ, ΡΡΠΎ Π΄Π°Π½ΠΎ ΠΈΠΌ ΠΏΡΠΈΡΠΎΠ΄ΠΎΠΉ. ΠΠΎΠ»ΠΈΡΠΈΠΊΠ° ΠΊΠΎΠ½ΡΡΡΡΠΈΡΠΎΠ²Π°Π½ΠΈΡ Π½ΠΎΠ²ΠΎΠ³ΠΎ ΡΠ΅Π»ΠΎΠ²Π΅ΠΊΠ°, ΡΡΠΊΠΎΠ²ΠΎΠ΄ΡΡΠ²ΡΡΡΠ΅Π³ΠΎΡΡ Π½ΠΎΡΠΌΠ°ΠΌΠΈ ΠΊΡΠ»ΡΡΡΡΡ, ΠΏΡΠΈΠ½ΡΠΆΠ΄Π°ΡΡΠ΅ΠΉ ΠΊ ΠΏΠΎΠ»Π½ΠΎΠΌΡ ΠΎΡΠΊΠ°Π·Ρ ΠΎΡ ΡΠΎΠ³ΠΎ, ΡΡΠΎ Π·Π°Π΄Π°Π½ΠΎ ΠΏΡΠΈΡΠΎΠ΄ΠΎΠΉ, Π° ΡΠ°ΠΊΠΆΠ΅ Π±ΡΠ»ΠΎ ΡΠΎΠ·Π΄Π°Π½ΠΎ ΠΏΡΠ΅Π΄ΡΠ΅ΡΡΠ²ΡΡΡΠΈΠΌΠΈ ΠΏΠΎΠΊΠΎΠ»Π΅Π½ΠΈΡΠΌΠΈ, Π²Π΅Π΄Π΅Ρ ΠΊ ΡΠ°Π·ΡΡΡΠ΅Π½ΠΈΡ Π²ΡΠ΅ΠΉ ΠΈΡΡΠΎΡΠΈΡΠ΅ΡΠΊΠΈ ΡΠ»ΠΎΠΆΠΈΠ²ΡΠ΅ΠΉΡΡ ΡΠΈΡΡΠ΅ΠΌΡ ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΠΎΠΉ ΠΆΠΈΠ·Π½ΠΈ Π»ΡΠ΄Π΅ΠΉ
ΠΠΎΡΠΈΠ²Π°ΡΠΈΡ Π²ΠΎΠ»ΠΎΠ½ΡΠ΅ΡΡΠΊΠΎΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ ΠΌΠΎΠ»ΠΎΠ΄Π΅ΠΆΠΈ
The active development of volunteering in Russia is determined by different motives for the activities of people included in the provision of free assistance to those who find themselves in a difficult life situation. It is noted that volunteering is inclusive, universal and becomes popular with the population. The article discusses motives that encourage students and young people who work on a voluntary basis to take care of the elderly, children left without parents, to contribute to solving important tasks of protecting nature, improving villages, small and large cities. Data from a sociological study of the motives for youth participation in volunteer activities showed that they contradictory combine the values of a culture of cooperation and a culture of egoism. For the vast majority, the main motive for volunteering is compassion, mercy, and the desire to make life easier for people who face difficulties. At the same time, for some volunteers, self-approval in activities approved by society, acquisition of communication skills, and establishment of useful contacts are significant motives. The problem of organizing work on the selection of volunteers for various types of volunteer activities is posed.ΠΠΊΡΠΈΠ²Π½ΠΎΠ΅ ΡΠ°Π·Π²ΠΈΡΠΈΠ΅ Π²ΠΎΠ»ΠΎΠ½ΡΠ΅ΡΡΡΠ²Π° Π² Π ΠΎΡΡΠΈΠΈ ΠΎΠΏΡΠ΅Π΄Π΅Π»ΡΠ΅ΡΡΡ ΡΠ°Π·Π½ΡΠΌΠΈ ΠΌΠΎΡΠΈΠ²Π°ΠΌΠΈ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ Π»ΡΠ΄Π΅ΠΉ, Π²ΠΊΠ»ΡΡΠ°ΡΡΠΈΡ
ΡΡ Π² ΠΎΠΊΠ°Π·Π°Π½ΠΈΠ΅ Π±Π΅Π·Π²ΠΎΠ·ΠΌΠ΅Π·Π΄Π½ΠΎΠΉ ΠΏΠΎΠΌΠΎΡΠΈ ΡΠ΅ΠΌ, ΠΊΡΠΎ ΠΎΠΊΠ°Π·Π°Π»ΡΡ Π² ΡΠ»ΠΎΠΆΠ½ΠΎΠΉ ΠΆΠΈΠ·Π½Π΅Π½Π½ΠΎΠΉ ΡΠΈΡΡΠ°ΡΠΈΠΈ. ΠΡΠΌΠ΅ΡΠ°Π΅ΡΡΡ, ΡΡΠΎ Π²ΠΎΠ»ΠΎΠ½ΡΠ΅ΡΡΠΊΠ°Ρ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΡ ΠΈΠΌΠ΅Π΅Ρ Π²ΡΠ΅ΠΎΡ
Π²Π°ΡΡΠ²Π°ΡΡΠΈΠΉ Ρ
Π°ΡΠ°ΠΊΡΠ΅Ρ ΠΈ ΡΡΠ°Π½ΠΎΠ²ΠΈΡΡΡ ΠΏΠΎΠΏΡΠ»ΡΡΠ½ΠΎΠΉ Ρ Π½Π°ΡΠ΅Π»Π΅Π½ΠΈΡ. Π ΡΡΠ°ΡΡΠ΅ ΡΠ°ΡΡΠΌΠ°ΡΡΠΈΠ²Π°ΡΡΡΡ ΠΌΠΎΡΠΈΠ²Ρ, ΠΏΠΎΠ±ΡΠΆΠ΄Π°ΡΡΠΈΠ΅ ΡΡΠ°ΡΡΡΡΡ ΠΈ ΡΠ°Π±ΠΎΡΠ°ΡΡΡΡ ΠΌΠΎΠ»ΠΎΠ΄Π΅ΠΆΡ Π½Π° Π΄ΠΎΠ±ΡΠΎΠ²ΠΎΠ»ΡΠ½ΡΡ
Π½Π°ΡΠ°Π»Π°Ρ
ΠΏΡΠΎΡΠ²Π»ΡΡΡ Π·Π°Π±ΠΎΡΡ ΠΎ ΠΏΠΎΠΆΠΈΠ»ΡΡ
Π»ΡΠ΄ΡΡ
, Π΄Π΅ΡΡΡ
, ΠΎΡΡΠ°Π²ΡΠΈΡ
ΡΡ Π±Π΅Π· ΡΠΎΠ΄ΠΈΡΠ΅Π»Π΅ΠΉ, ΡΠΏΠΎΡΠΎΠ±ΡΡΠ²ΠΎΠ²Π°ΡΡ ΡΠ΅ΡΠ΅Π½ΠΈΡ Π²Π°ΠΆΠ½ΡΡ
Π·Π°Π΄Π°Ρ Π·Π°ΡΠΈΡΡ ΠΏΡΠΈΡΠΎΠ΄Ρ, Π±Π»Π°Π³ΠΎΡΡΡΡΠΎΠΉΡΡΠ²Π° ΡΠ΅Π», ΠΌΠ°Π»ΡΡ
ΠΈ Π±ΠΎΠ»ΡΡΠΈΡ
Π³ΠΎΡΠΎΠ΄ΠΎΠ². ΠΠ°Π½Π½ΡΠ΅ ΡΠΎΡΠΈΠΎΠ»ΠΎΠ³ΠΈΡΠ΅ΡΠΊΠΎΠ³ΠΎ ΠΈΡΡΠ»Π΅Π΄ΠΎΠ²Π°Π½ΠΈΡ ΠΌΠΎΡΠΈΠ²ΠΎΠ² ΡΡΠ°ΡΡΠΈΡ ΠΌΠΎΠ»ΠΎΠ΄Π΅ΠΆΠΈ Π² Π²ΠΎΠ»ΠΎΠ½ΡΠ΅ΡΡΠΊΠΎΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ ΠΏΠΎΠΊΠ°Π·Π°Π»ΠΈ, ΡΡΠΎ Π² Π½ΠΈΡ
ΠΏΡΠΎΡΠΈΠ²ΠΎΡΠ΅ΡΠΈΠ²ΠΎ ΡΠΎΡΠ΅ΡΠ°ΡΡΡΡ ΡΠ΅Π½Π½ΠΎΡΡΠΈ ΠΊΡΠ»ΡΡΡΡΡ ΡΠΎΡΡΡΠ΄Π½ΠΈΡΠ΅ΡΡΠ²Π° ΠΈ ΠΊΡΠ»ΡΡΡΡΡ ΡΠ³ΠΎΠΈΠ·ΠΌΠ°. ΠΠ»Ρ ΠΏΠΎΠ΄Π°Π²Π»ΡΡΡΠ΅Π³ΠΎ Π±ΠΎΠ»ΡΡΠΈΠ½ΡΡΠ²Π° ΠΎΡΠ½ΠΎΠ²Π½ΡΠΌ ΠΌΠΎΡΠΈΠ²ΠΎΠΌ Π΄ΠΎΠ±ΡΠΎΠ²ΠΎΠ»ΡΡΠ΅ΡΡΠ²Π° ΡΠ²Π»ΡΠ΅ΡΡΡ ΡΠΎΡΡΡΠ°Π΄Π°Π½ΠΈΠ΅, ΠΌΠΈΠ»ΠΎΡΠ΅ΡΠ΄ΠΈΠ΅, ΠΆΠ΅Π»Π°Π½ΠΈΠ΅ ΠΎΠ±Π»Π΅Π³ΡΠΈΡΡ ΠΆΠΈΠ·Π½Ρ Π»ΡΠ΄Π΅ΠΉ, ΡΡΠΎΠ»ΠΊΠ½ΡΠ²ΡΠΈΡ
ΡΡ Ρ ΡΡΡΠ΄Π½ΠΎΡΡΡΠΌΠΈ. Π ΡΠΎ ΠΆΠ΅ Π²ΡΠ΅ΠΌΡ Π΄Π»Ρ ΡΠ°ΡΡΠΈ Π²ΠΎΠ»ΠΎΠ½ΡΠ΅ΡΠΎΠ² Π·Π½Π°ΡΠΈΠΌΡΠΌΠΈ ΠΌΠΎΡΠΈΠ²Π°ΠΌΠΈ Π²ΡΡΡΡΠΏΠ°ΡΡ ΡΠ°ΠΌΠΎΡΡΠ²Π΅ΡΠΆΠ΄Π΅Π½ΠΈΠ΅ Π² ΠΎΠ΄ΠΎΠ±ΡΡΠ΅ΠΌΠΎΠΉ ΡΠΎΡΠΈΡΠΌΠΎΠΌ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ, ΠΏΡΠΈΠΎΠ±ΡΠ΅ΡΠ΅Π½ΠΈΠ΅ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠ²Π½ΡΡ
Π½Π°Π²ΡΠΊΠΎΠ², ΡΡΡΠ°Π½ΠΎΠ²Π»Π΅Π½ΠΈΡ ΠΏΠΎΠ»Π΅Π·Π½ΡΡ
ΠΊΠΎΠ½ΡΠ°ΠΊΡΠΎΠ². Π‘ΡΠ°Π²ΠΈΡΡΡ ΠΏΡΠΎΠ±Π»Π΅ΠΌΠ° ΠΎΡΠ³Π°Π½ΠΈΠ·Π°ΡΠΈΠΈ ΡΠ°Π±ΠΎΡΡ ΠΏΠΎ ΠΎΡΠ±ΠΎΡΡ Π²ΠΎΠ»ΠΎΠ½ΡΠ΅ΡΠΎΠ² Π΄Π»Ρ ΡΠ°Π·Π½ΡΡ
Π²ΠΈΠ΄ΠΎΠ² Π΄ΠΎΠ±ΡΠΎΠ²ΠΎΠ»ΡΡΠ΅ΡΠΊΠΎΠΉ Π΄Π΅ΡΡΠ΅Π»ΡΠ½ΠΎΡΡΠΈ
ΠΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ ΡΠ΅ΡΠ΅ΠΉ ΠΏΠ°ΡΡΠΈΡΠΌΠΈ Β«ΠΠΎΠ²ΡΠ΅ Π»ΡΠ΄ΠΈΒ» ΠΈ Β«ΠΠ΄ΠΈΠ½Π°Ρ Π ΠΎΡΡΠΈΡΒ» Π² ΠΏΡΠ΅Π΄Π²ΡΠ±ΠΎΡΠ½ΠΎΠΉ ΠΊΠ°ΠΌΠΏΠ°Π½ΠΈΠΈ 2021 Π³.
Currently, digital platforms can act as venues for formulating collective purposes and identities. Digital communication is turning into one of the main ways to interact with wider audiences. Increased political competition and the necessity to gain votersβ attention require political parties to use all communication channels with target groups. New media are one of the tools for interaction with the electorate. They are becoming increasingly universal, mobile. The power of persuasive influence on the political consciousness and values of citizens is growing, thanks to the ability to spread information on the Internet through leaders of public opinion, the creation of communities of like-minded people. The article identified the most significant factors contributing to the success of the party New People and United Russia party at the federal and regional elections of to 2021. One of these factors is using social media to promote party programs amongst the general population of the electoral age. On the example of the Sverdlovsk region, the authors carried out a comparative analysis of the effectiveness of the use of social networks of the young βNew Peopleβ and United Russia, which have been part of the State Duma and the local legislative bodies for many years. An important conclusion is that the party βNew Peopleβ has managed to effectively use social media when working with different segments of voters to realize the population request for renewal of the composition of the federal and local legislative bodies.Π Π½Π°ΡΡΠΎΡΡΠ΅Π΅ Π²ΡΠ΅ΠΌΡ ΡΠΈΡΡΠΎΠ²ΡΠ΅ ΠΏΠ»Π°ΡΡΠΎΡΠΌΡ ΡΠΏΠΎΡΠΎΠ±Π½Ρ Π²ΡΡΡΡΠΏΠ°ΡΡ ΠΏΠ»ΠΎΡΠ°Π΄ΠΊΠ°ΠΌΠΈ ΡΠΎΡΠΌΡΠ»ΠΈΡΠΎΠ²Π°Π½ΠΈΡ ΠΊΠΎΠ»Π»Π΅ΠΊΡΠΈΠ²Π½ΡΡ
ΡΠ΅Π»Π΅ΠΉ ΠΈ ΠΈΠ΄Π΅Π½ΡΠΈΡΠ½ΠΎΡΡΠ΅ΠΉ. Π¦ΠΈΡΡΠΎΠ²ΡΠ΅ ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ ΡΡΠ°Π½ΠΎΠ²ΡΡΡΡ ΠΎΠ΄Π½ΠΈΠΌ ΠΈΠ· Π³Π»Π°Π²Π½ΡΡ
ΡΠΏΠΎΡΠΎΠ±ΠΎΠ² Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ Ρ ΡΠΈΡΠΎΠΊΠΈΠΌΠΈ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡΠΌΠΈ. ΠΠΎΠ²ΡΡΠ΅Π½Π½Π°Ρ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠ°Ρ ΠΊΠΎΠ½ΠΊΡΡΠ΅Π½ΡΠΈΡ, Π½Π΅ΠΎΠ±Ρ
ΠΎΠ΄ΠΈΠΌΠΎΡΡΡ Π΄ΠΎΠ±ΠΈΡΡΡΡ Π²Π½ΠΈΠΌΠ°Π½ΠΈΡ ΠΈΠ·Π±ΠΈΡΠ°ΡΠ΅Π»Π΅ΠΉ ΡΡΠ΅Π±ΡΡΡ ΠΎΡ ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΈΡ
ΠΏΠ°ΡΡΠΈΠΉ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ Π²ΡΠ΅Ρ
ΠΊΠ°Π½Π°Π»ΠΎΠ² ΠΊΠΎΠΌΠΌΡΠ½ΠΈΠΊΠ°ΡΠΈΠΈ Ρ ΡΠ΅Π»Π΅Π²ΡΠΌΠΈ Π³ΡΡΠΏΠΏΠ°ΠΌΠΈ. ΠΠΎΠ²ΡΠ΅ ΠΌΠ΅Π΄ΠΈΠ° ΡΠ²Π»ΡΡΡΡΡ ΠΎΠ΄Π½ΠΈΠΌ ΠΈΠ· ΠΈΠ½ΡΡΡΡΠΌΠ΅Π½ΡΠΎΠ² Π΄Π»Ρ Π²Π·Π°ΠΈΠΌΠΎΠ΄Π΅ΠΉΡΡΠ²ΠΈΡ Ρ ΡΠ»Π΅ΠΊΡΠΎΡΠ°ΡΠΎΠΌ. ΠΠ½ΠΈ ΡΡΠ°Π½ΠΎΠ²ΡΡΡΡ Π²ΡΠ΅ Π±ΠΎΠ»Π΅Π΅ ΡΠ½ΠΈΠ²Π΅ΡΡΠ°Π»ΡΠ½ΡΠΌΠΈ, ΠΌΠΎΠ±ΠΈΠ»ΡΠ½ΡΠΌΠΈ, ΡΠ²Π΅Π»ΠΈΡΠΈΠ²Π°Π΅ΡΡΡ ΡΠΈΠ»Π° ΡΠ±Π΅ΠΆΠ΄Π°ΡΡΠ΅Π³ΠΎ Π²ΠΎΠ·Π΄Π΅ΠΉΡΡΠ²ΠΈΡ Π½Π° ΠΏΠΎΠ»ΠΈΡΠΈΡΠ΅ΡΠΊΠΎΠ΅ ΡΠΎΠ·Π½Π°Π½ΠΈΠ΅ ΠΈ ΡΠ΅Π½Π½ΠΎΡΡΠ½ΡΠ΅ ΡΡΡΠ°Π½ΠΎΠ²ΠΊΠΈ Π³ΡΠ°ΠΆΠ΄Π°Π½ Π±Π»Π°Π³ΠΎΠ΄Π°ΡΡ Π²ΠΎΠ·ΠΌΠΎΠΆΠ½ΠΎΡΡΠΈ ΡΠ°ΡΠΏΡΠΎΡΡΡΠ°Π½Π΅Π½ΠΈΡ ΠΈΠ½ΡΠΎΡΠΌΠ°ΡΠΈΠΈ Π² ΠΠ½ΡΠ΅ΡΠ½Π΅ΡΠ΅ ΡΠ΅ΡΠ΅Π· Π»ΠΈΠ΄Π΅ΡΠΎΠ² ΠΎΠ±ΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΡ
ΠΌΠ½Π΅Π½ΠΈΠΉ, ΡΠΎΠ·Π΄Π°Π½ΠΈΠ΅ ΡΠΎΠΎΠ±ΡΠ΅ΡΡΠ² Π΅Π΄ΠΈΠ½ΠΎΠΌΡΡΠ»Π΅Π½Π½ΠΈΠΊΠΎΠ². Π ΡΡΠ°ΡΡΠ΅ Π²ΡΡΠ²Π»Π΅Π½Ρ Π½Π°ΠΈΠ±ΠΎΠ»Π΅Π΅ ΡΡΡΠ΅ΡΡΠ²Π΅Π½Π½ΡΠ΅ ΡΠ°ΠΊΡΠΎΡΡ, ΠΎΠΊΠ°Π·Π°Π²ΡΠΈΠ΅ Π²Π»ΠΈΡΠ½ΠΈΠ΅ Π½Π° ΡΡΠΏΠ΅Ρ
ΠΏΠ°ΡΡΠΈΠΉ Β«ΠΠΎΠ²ΡΠ΅ Π»ΡΠ΄ΠΈΒ» ΠΈ Β«ΠΠ΄ΠΈΠ½Π°Ρ Π ΠΎΡΡΠΈΡΒ» Π½Π° ΡΠ΅Π΄Π΅ΡΠ°Π»ΡΠ½ΡΡ
ΠΈ ΡΠ΅Π³ΠΈΠΎΠ½Π°Π»ΡΠ½ΡΡ
Π²ΡΠ±ΠΎΡΠ°Ρ
2021 Π³ΠΎΠ΄Π°. ΠΠ΄Π½ΠΈΠΌ ΠΈΠ· ΡΠ°ΠΊΠΈΡ
ΡΠ°ΠΊΡΠΎΡΠΎΠ² ΡΠ²Π»ΡΠ΅ΡΡΡ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΠ΅ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΠΌΠ΅Π΄ΠΈΠ° Π΄Π»Ρ ΠΏΡΠΎΠ΄Π²ΠΈΠΆΠ΅Π½ΠΈΡ ΠΏΠ°ΡΡΠΈΠΉΠ½ΡΡ
ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌ ΡΡΠ΅Π΄ΠΈ ΡΠΈΡΠΎΠΊΠΈΡ
ΡΠ»ΠΎΠ΅Π² Π½Π°ΡΠ΅Π»Π΅Π½ΠΈΡ ΡΠ»Π΅ΠΊΡΠΎΡΠ°Π»ΡΠ½ΠΎΠ³ΠΎ Π²ΠΎΠ·ΡΠ°ΡΡΠ°. ΠΠ° ΠΏΡΠΈΠΌΠ΅ΡΠ΅ Π‘Π²Π΅ΡΠ΄Π»ΠΎΠ²ΡΠΊΠΎΠΉ ΠΎΠ±Π»Π°ΡΡΠΈ ΠΏΡΠΎΠ²Π΅Π΄Π΅Π½ ΡΡΠ°Π²Π½ΠΈΡΠ΅Π»ΡΠ½ΡΠΉ Π°Π½Π°Π»ΠΈΠ· ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎΡΡΠΈ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°Π½ΠΈΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΡ
ΡΠ΅ΡΠ΅ΠΉ ΠΌΠΎΠ»ΠΎΠ΄ΠΎΠΉ ΠΏΠ°ΡΡΠΈΠ΅ΠΉ Β«ΠΠΎΠ²ΡΠ΅ Π»ΡΠ΄ΠΈΒ» ΠΈ ΠΏΠ°ΡΡΠΈΠ΅ΠΉ Β«ΠΠ΄ΠΈΠ½Π°Ρ Π ΠΎΡΡΠΈΡΒ», Π²Ρ
ΠΎΠ΄ΡΡΠ΅ΠΉ ΡΠΆΠ΅ ΠΌΠ½ΠΎΠ³ΠΈΠ΅ Π³ΠΎΠ΄Ρ Π² ΠΠΎΡΡΠ΄Π°ΡΡΡΠ²Π΅Π½Π½ΡΡ ΠΡΠΌΡ ΠΈ Π·Π°ΠΊΠΎΠ½ΠΎΠ΄Π°ΡΠ΅Π»ΡΠ½ΡΠ΅ ΠΎΡΠ³Π°Π½Ρ Π²Π»Π°ΡΡΠΈ ΡΠ΅Π³ΠΈΠΎΠ½ΠΎΠ². ΠΠ΅Π»Π°Π΅ΡΡΡ Π²Π°ΠΆΠ½ΡΠΉ Π²ΡΠ²ΠΎΠ΄ ΠΎ ΡΠΎΠΌ, ΡΡΠΎ ΠΏΠ°ΡΡΠΈΠΈ Β«ΠΠΎΠ²ΡΠ΅ Π»ΡΠ΄ΠΈΒ» ΡΠ΄Π°Π»ΠΎΡΡ ΡΡΡΠ΅ΠΊΡΠΈΠ²Π½ΠΎ ΠΈΡΠΏΠΎΠ»ΡΠ·ΠΎΠ²Π°ΡΡ ΡΠΎΡΠΈΠ°Π»ΡΠ½ΡΠ΅ ΡΠ΅ΡΠΈ ΠΏΡΠΈ ΡΠ°Π±ΠΎΡΠ΅ Ρ ΡΠ°Π·Π½ΡΠΌΠΈ Π³ΡΡΠΏΠΏΠ°ΠΌΠΈ ΠΈΠ·Π±ΠΈΡΠ°ΡΠ΅Π»Π΅ΠΉ, ΡΠ΅Π°Π»ΠΈΠ·ΠΎΠ²Π°ΡΡ Π·Π°ΠΏΡΠΎΡ Π½Π°ΡΠ΅Π»Π΅Π½ΠΈΡ Π½Π° ΠΎΠ±Π½ΠΎΠ²Π»Π΅Π½ΠΈΠ΅ ΡΠΎΡΡΠ°Π²Π° Π·Π°ΠΊΠΎΠ½ΠΎΠ΄Π°ΡΠ΅Π»ΡΠ½ΡΡ
ΠΎΡΠ³Π°Π½ΠΎΠ² ΡΡΡΠ°Π½Ρ ΠΈ ΡΠ΅Π³ΠΈΠΎΠ½ΠΎΠ²