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2 research outputs found
Context Effects on Recall and Recognition of Magazine Advertisements
Author
Andrew M. Colman
Axelrod Joel N.
+31 more
Baddeley Alan
Bryant Jennings
Chaiken Shelly
Claire E. Norris
Clancy Kevin J.
Cohen Jacob
Colman Andrew M.
Cooper Joel
Craik Fergus I. M.
Goldberg Marvin E.
Hansen R. W.
Horn Martin I.
Hovland Carl I.
Johnson Robert W.
Kennedy John R.
Kiesler Charles A.
Krugman Herbert E.
Leach David C.
Menneer Peter
Murphy John H.
Schumann David W.
Schwerin Horace A.
Schwerin Horace A.
Singh Surendra N.
Smith Bruce L.
Soldow Gary F.
Srull Tom K.
Srull Tom K.
Taylor Edward D.
Television Audience Assessment Inc.
Thorson Esther
Publication venue
'Informa UK Limited'
Publication date
Field of study
Full text link
Crossref
Des mesures d'audience radiophonique au média-planning radio
Author
Agostini Jean-Michel
Agostini Jean-Michel
+19 more
Agostini Jean-Michel
Bahu-Leyser Danielle
Brignier Jean-Marie
Brignier Jean-Marie
Brignier Jean-Marie
Canguilhem Jean-François
Chandon Jean-Louis
Chandon Jean-Louis
Chaskalovic Joël
De Langhe Elisabeth
Durand Jacques
Fabre Thierry
Menneer Peter
Neuville Alain
O'Donoghue Aine
Santini Gilles
Santini Gilles
Santini Gilles
UER EAAA, EMRO, GEAR et FMA
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
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