Proposing Researcher Brand Equity Index in Hospitality and Tourism

Purpose: This study proposes a holistic model to rank and evaluate researchers’ performance. This holistic model is developed by focusing on brand equity, which includes three components of perceived quality, brand image, and brand loyalty. Design/methodology/approach: To show how the model works, two pseudo cases are presented. Findings: This model encourages researchers to conduct more interdisciplinary research and collaborate with researchers from diverse backgrounds. Since the model includes publication attributes identified by researchers in the publication processes, it allows researchers to strengthen their brand equity score or performance. . Practical Implications: The model is applicable not only to the fields of hospitality and tourism but also to other disciplines. Originality/Value: As one of the first study in the field, this research introduces a holistic model to rank and evaluate researchers’ performance

Customer relationship management research in tourism and hospitality: a state-of-the-art

Purpose: This study aimed to provide a critical review of the evolution of customer relationship management (CRM) research in the hospitality and tourism field. Design/methodology/approach: The study conducted a thorough systematical literature review by collecting papers from 14 leading tourism and hospitality journals. The examination of the literature is first based on the evolution of CRM notion and its definitions. Next, CRM studies in the literature that are related to hospitality and tourism were assessed based on their timelines and themes. Thirdly, the studies were classified based on CRM components and its impacts on firms’ performances. Findings: The literature review provided an in-depth understanding on the progress of CRM based on the selected topics and suggests a redesigned research agenda for scholars, graduate students, and practitioners. Implications: This study provides new and meaningful avenues for further research in CRM in hospitality and tourism area. Originality/value: CRM has a key role in business performance and increased customer satisfaction and retention, specifically in the context of the service industry. To date, scholars have produced an abundant number of CRM related studies in tourism and hospitality journals. In this study, the progress of CRM research conducted in the tourism and hospitality sector is critically reviewed

Growth and structure of authorship and co-authorship network in the strategic management realm: Evidence from the Strategic Management Journal

The main objective of this study is to investigate the intellectual structure and evolution of author collaborations from articles published in the Strategic Management Journal between 1980 and 2014. This assessment includes the general view of authorship, authorship patterns, author productivity, ranking of authors, visualization of the co-authorship network, comparison of strategic management co-authorship network attributes with those of other disciplines, the evolution of main components and core authors in the networks by period, discussions on whether the strategic management network fits with the small world network theory, individual network attributes such as degree centrality, Bonacich's power index, closeness centrality, and betweenness centrality. Finally, the authors provide an inclusive evaluation of the results, limitations, and suggestions for future research.

Competitor Intelligence and Analysis (CIA) Model and Online Reviews: Integrating Big Data Text Mining with Network Analysis for Strategic Analysis

Purpose: This study aims to propose a competitor intelligence and analysis (CIA) model that can be used for the analysis of a firm\u27s competitors. Empirically, it investigates the application of the CIA model on online reviews. This proposed model clarifies the confusion between terms such as competitive intelligence, competitor intelligence and competitor analysis and provides a more efficient process for managers. Design/methodology/approach: The approach of the model integrates text mining techniques as a big data method with network analysis to form a competitor analysis. This study has considered two centrality metrics – degree centrality and betweenness centrality – to identify the functional associations among the resources elaborated by the customers of the hotels. Findings: Findings show online reviews may be used as a solid source of intelligence. The intelligence maps visualized through the text-net technique is an efficient representation of tourist satisfaction and dissatisfaction with a tourism company and its competitors. Practical implications: The proposed approach can be used in the hotel industry along with many others. The implications for scholars and managers and the possible directions for future research are also discussed in the study. Originality/value: This study develops a new approach for competitive intelligence practices in the hotel industry and tests a new method for competitor analysis as a part of the competitive intelligence and analysis approach developed in this study

Identification of growth factors for small firms: evidence from hotel companies on an island

Purpose: The purpose of this paper is to mainly investigate what factors drive growth for independent hotel firms on an island.Design/methodology/approach: Two steps were followed. First, to identify hotels demonstrated significant growth; 92 independent hotels in North Cyprus were analyzed via a self-report questionnaire. Second, key growth factors were examined in five hotels showing the growth over years among the independent hotels via in-depth, semi-structured interviews, focus group interviews, and observations.Findings: The study findings revealed 16 important growth factors for hotels, including active risk taking, education, family history, networks of contacts, other business interests, family investing friends, key employee partners, customer concentration, autonomy, innovativeness, proactiveness, competitive aggressiveness, location, desire to succeed, age of founders, and state support where are strong, weak, and interrelated relationships among these factors. These findings allow factors to be categorized into new groups, namely, strategic and tactical factors. The research findings unveil new factors referred to as “political conflict – pursuing different strategy and opportunities,” importance of second generations affect and entrepreneur’s metacognitive strategies, “informal networking.”Research limitations/implications: More research should also be undertaken for entrepreneurs or managers who formulate and implement strategies to enter new markets or to tackle turbulent and/or unstable environments.Practical implications: This study reveals that one factor on its own cannot influence the growth of hotels. Rather, successful growth depends on the entrepreneur’s ability to combine all factors in harmony.Originality/value: Given that there is limited empirical evidence on the growth of independent hotels on islands, this study made an important attempt to contribute to the entrepreneurship literature in the hospitality management and family business fields via micro-level approaches concerning the factors influencing hotels’ growth on an island. This is one of the first studies presenting and discussing empirical findings on growth factors for small hotels on an island, and brings a new perspective by grouping factors as strategic and tactical factors.School of Hotel and Tourism Managemen

Scientific progress on strategic management in hospitality and tourism: a state-of-the-art

Purpose: The main purpose of this study is to offer a critical review of studies of scientific progress of strategic management (SM) research in the hospitality and tourism field (H&T). Design/methodology/approach: This study was conducted through a critical literature review based on three dimensions: intellectual, conceptual and social structures of SM research. Findings: The boundaries of SM under the three dimensions (intellectual, conceptual and social structure) are addressed. Based on these three components, SM in hospitality and tourism realm shows a discursive structure. There are few studies assessing the evolution of SM research in the H&T industry. However, all of these studies are review papers that explored the boundaries of SM research in H&T by using limited keywords to find SM papers, and generally considered papers which are published in a few leading H&T journals. Research limitations/implications: This study focused on only H&T journals to elaborate the boundaries of SM in H&T. The findings of this study can help researchers (re)design research agendas to contribute to both mainstream and H&T industry SM literature and to enhance the essential elements of theory development in SM research related to H&T industry. Originality/value: This is one of the first studies assessing the development of SM research related to hospitality and tourism by considering the boundaries of SM in three issues: intellectual, conceptual and social structure

Scientific Progress On Strategic Management In Hospitality And Tourism: A State-Of-The-Art

Purpose: The main purpose of this study is to offer a critical review of studies of scientific progress of strategic management (SM) research in the hospitality and tourism field (H&T). Design/methodology/approach: This study was conducted through a critical literature review based on three dimensions: intellectual, conceptual and social structures of SM research. Findings: The boundaries of SM under the three dimensions (intellectual, conceptual and social structure) are addressed. Based on these three components, SM in hospitality and tourism realm shows a discursive structure. There are few studies assessing the evolution of SM research in the H&T industry. However, all of these studies are review papers that explored the boundaries of SM research in H&T by using limited keywords to find SM papers, and generally considered papers which are published in a few leading H&T journals. Research limitations/implications: This study focused on only H&T journals to elaborate the boundaries of SM in H&T. The findings of this study can help researchers (re)design research agendas to contribute to both mainstream and H&T industry SM literature and to enhance the essential elements of theory development in SM research related to H&T industry. Originality/value: This is one of the first studies assessing the development of SM research related to hospitality and tourism by considering the boundaries of SM in three issues: intellectual, conceptual and social structure

Barriers To The Implementation Of Strategic Decisions: Evidence From Hotels In A Developing Country

The purpose of this study is to examine potential barriers to the implementation of strategic decisions in hotels located in Antalya, Turkey. Empirical data were collected from questionnaires given to managers from three-, four-, and five-star hotels in Antalya. By analyzing the data from the questionnaires, researchers identified the most and least important barriers related to hotel performance and operation time, and extracted seven factors driving the implementation of strategic decisions. The research findings reveal significant relationships between specific factors and performance indicators. This article provides specific theoretical and practical implications of the research, the limitations of the study, and potential areas for future research

Identification Of Growth Factors For Small Firms: Evidence From Hotel Companies On An Island

Purpose: The purpose of this paper is to mainly investigate what factors drive growth for independent hotel firms on an island. Design/methodology/approach: Two steps were followed. First, to identify hotels demonstrated significant growth; 92 independent hotels in North Cyprus were analyzed via a self-report questionnaire. Second, key growth factors were examined in five hotels showing the growth over years among the independent hotels via in-depth, semi-structured interviews, focus group interviews, and observations. Findings: The study findings revealed 16 important growth factors for hotels, including active risk taking, education, family history, networks of contacts, other business interests, family investing friends, key employee partners, customer concentration, autonomy, innovativeness, proactiveness, competitive aggressiveness, location, desire to succeed, age of founders, and state support where are strong, weak, and interrelated relationships among these factors. These findings allow factors to be categorized into new groups, namely, strategic and tactical factors. The research findings unveil new factors referred to as “political conflict – pursuing different strategy and opportunities,” importance of second generations affect and entrepreneur’s metacognitive strategies, “informal networking.” Research limitations/implications: More research should also be undertaken for entrepreneurs or managers who formulate and implement strategies to enter new markets or to tackle turbulent and/or unstable environments. Practical implications: This study reveals that one factor on its own cannot influence the growth of hotels. Rather, successful growth depends on the entrepreneur’s ability to combine all factors in harmony. Originality/value: Given that there is limited empirical evidence on the growth of independent hotels on islands, this study made an important attempt to contribute to the entrepreneurship literature in the hospitality management and family business fields via micro-level approaches concerning the factors influencing hotels’ growth on an island. This is one of the first studies presenting and discussing empirical findings on growth factors for small hotels on an island, and brings a new perspective by grouping factors as strategic and tactical factors

Linkages among nonmarket strategies, market strategies, organizational values and performance in the hotel industry: preliminary evidence from Hong Kong

© 2019, © 2019 Taylor & Francis Group, LLC. This study investigates political nonmarket strategy (NMS) by addressing its links to market strategy, values orientation, and multiple dimensions of firm performance–competitive positioning, customer orientation, and financial outcomes–in the Hong Kong hotel industry. Data were collected from hotel managers and analyzed utilizing partial least squares (PLS) methods. Cost leadership was identified as a driver of financial performance in Hong Kong, while differentiation based on quality appears to help firms in terms of competitive positioning but drives neither financial nor customer-based performance. Political NMS helps firms with competitive positioning and customer orientation but does not appear to drive financial performance. Values orientation was identified as a significant driver of all three dimensions of firm performance