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17 research outputs found
Commercialism and Sport in China: Present Situation and Future Expectations
Author
Fedarko K.
Meenaghan J.A.
Nelan B.W.
Wang D.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Sponsorship-Linked Marketing: Introduction to Topics
Author
Cobbs J.
Cornwell T.B.
+4 more
Farrell K.A.
Gwinner K.
Meenaghan J.A.
Miyazaki A.D.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship
Author
Abratt R.
Amit R.
+17 more
Barney J.
Barney J.B.
Berrett T.
Black J.A.
Dierickx I.
Gardner M.P.
Grant R.M.
Hall R.
Lado A.A.
Lane R.
McDonald C.
Meenaghan J.A.
Meenaghan T.
Mosakowski E.
Peteraf M.A.
Sponsorship
Teece D.J.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Author
Aaker J.L.
Astous A.
+42 more
Biel A.L.
Blackston M.
Bloxham M.
Caprara G.V.
Churchill G.A.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crimmins J.
Cunningham M.
Dean D.H.
Doll J.
Ferrand A.
Fournier S.
Gerbing D.
Gwinner K.P.
Gwinner K.P.
Hair J.F.
Javalgi R.G.
Johar G.V.
Keller K.L.
Kinney L.
Lardinoit T.
Levy S.J.
Madrigal R.
Madrigal R.
Martineau P.
McCracken G.
McDaniel S.R.
McDonald C.
Meenaghan J.A.
Meenaghan T.
Meenaghan T.
Meenaghan T.
Park B.
Rifon N.J.
Roy D.P.
Sirgy M.J.
Speed R.
Srull T.K.
Stipp H.
Sweeney J.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Sports Sponsorship Evaluation: A Behavioural Analysis
Author
Abratt R.
Barnard N.
+35 more
Barwise T.P.
Barwise T.P.
Cornwell T.B.
Crimmins J.
Day D.
Dyson P.
Dyson P.
East
Ehrenberg A.S.C.
Ehrenberg A.S.C.
Ehrenberg A.S.C.
Ehrenberg A.S.C.
Fishbein M.
Haley R.
Hansen F.
Hastings G.
Hawkins D. I.
Hoek J.A.
Jones J.P.
Juster T.
Marshall D.
Meenaghan T.
Meenaghan T.
Otker T.
Pope
Pope
Rajaretnam J.
Sandler D.
Scott D.R.
Speed R.
Stipp H.
Thwaites D
Thwaites D.
Wilson A.
Witcher B.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts
Author
Alexandris K.
Christianson
+28 more
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crompton J.L.
Dees W.
Ehrenberg A.S.C.
Ha L.
Harvey B.
Hoek J.
Humphreys M.S.
Johar G.V.
Keller K.L.
Lardinoit T.
Lardinoit T.
Meenaghan J.A.
O'Reilly N.
Olson E.L.
Olson E.L.
Pham M.T.
Pham M.T.
Pieters R.
Quester P.
Rayner K.
Rosbergen E.
Schram A.
Tripodi J.A.
Wake
Wedel M.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Managers' Use of Sponsorship in Building Brands: Service and Product Firms Contrasted
Author
Aaker D.A.
Abratt R.
+20 more
Berry L.L.
Brooks C.M.
Cornwell T.B.
Crimmins J.
Gilbert D.
Gross A.C.
Hoek J.A.
International Events Group
Javalgi R.G.
Johnson B.
Keller K.L.
Kibazo J.
Kuzma J.R.
Marshall D.W.
Meenaghan T.
Osborne M.
Pope N.K.
Shanklin W.L.
Smith K.E.
Sponsorship Report
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
What Drives Ambush Marketer Misidentification?
Author
Astous A.
Breuer C.
+47 more
Burton N.
Carrillat F.A.
Carrillat F.A.
Collins A.M.
Copley N.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crompton J.L.
Crow D.
Farrelly F.
Grohs R.
Grohs R.
Gwinner K.
Gwinner K.P.
Humphreys M.S.
Johar G.V.
Johar G.V.
John D.R.
Kelly S.J.
Kunkel T.
Lardinoit T.
Laurent G.
Levin A.M.
Lyberger M.R.
Mazodier M.
McKelvey S.M.
McKelvey S.M.
Meenaghan T.
Meenaghan T.
Moorman A.M.
Nufer G.
Parker K.
Payne M.
Pham M.T.
Pitt L.
Portlock A.
Sandler D.M.
Scassa T.
Shani D.
Shani D.
Simmons C.J.
Tripodi J.A.
Tripodi J.A.
Wake
Wann D.L.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Influences on Consumer Responses to Winter Olympics Sponsorship
Author
Abratt R.
Bernstein A.
+22 more
Cornwell T.B.
Crimmins J.
Crockett W.H.
Donald P.
Gilbert D.
International Olympic Committee
International Olympic Committee
Lee T.
Mandler G.
Marshall D.W.
Meenaghan J.A.
Pham M.T.
Poole M.
Price J.
Roy D.P.
Sandler D.M.
Shanklin W.L.
Stipp H.
The Games TV
The TV
United States Olympic Committee
Zap
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
The Nature of Commitment in Sport Sponsorship Relations
Author
Agoglia J.
Bluedorn A.C.
+27 more
Cassidy H.
Cheng P.S.T.
Cousens L.
Flora Margarine
Hakansson H.
Harris E.
Hislop L.
Hoek J.A.
Hunt S.D.
La Folette H.
Marsh A.
Marshall D.W.
McClelland S.
Meenaghan T.
Mulligan R.
Musante M.
Paradigm
Peachey P.
Presswire
Reeve F.
Ryland P.
Sarkar M.
Southampton Football Club Web
Sutton W.
Thwaites D.
Treymane D.
Wansley B.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
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