Prevalence of child-directed and general audience marketing strategies on the front of beverage packaging : the case of Chile

Chile leads the world in sugar sweetened beverage (SSB) sales. Front-of-package (FOP) marketing strategies of beverages were catalogued to examine their prevalence, prior to regulation of child-directed marketing aimed at reducing obesity-related disease among Chile’s youth. FOP marketing on beverages varied according to the nutritional quality of the product, with heavier use of health-oriented and child-directed strategies in less healthy products. Marketing activities warrant continued observation to evaluate how industry responds to new marketing restrictions