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22 research outputs found

Classifying visual rhetoric. Conceptual and structural heuristics.

Author: Maes A.
McQuarrie E.F.
Phillips B.J.
Schilperoord J.
Publication venue: Armonk/M.E. Sharpe
Publication date: 01/01/2007
Field of study

The Dark Side of Openness for Consumer Response

Author: Beentjes J.W.J.
Gisbergen M.S. van
Ketelaar P.E.
McQuarrie E.F.
Phillips B.J.
Publication venue
Publication date: 01/01/2007
Field of study

Rhetorical Figuration as a Metric in Text Summarization

Author: E. Hovy
E.F. McQuarrie
E.P.J. Corbett
H.G. Silber
H.P. Edmundson
H.P. Luhn
P.B. Baxendale
R. Brandow
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2014
Field of study

Public Opinion Toward Computers as a Function of Exposure

Author: Cohen J.
Danko W.D.
Danziger J.N.
Dillman D.A.
Edward F. McQuarrie
Festmger L.
Kichiro Iwamoto
Louis Harris
McQuarrie E.F.
Rogers E.M.
Rokeach M.
Schuman H.
Shenf M.
Publication venue: 'SAGE Publications'
Publication date
Field of study

The Influence of Involvement, Familiarity, and Constraints on the Search for Information about Destinations

Author: Baloglu S.
Bettman J.R.
Carneiro M.J.
Dimanche F.
Gursoy D.
Hair J.F., Jr.
Havitz M.E.
Havitz M.E.
Howard J.A.
Hyde K.F.
Jain K.
John L. Crompton
Kim S.S.
Maria João Carneiro
McQuarrie E.F.
McQuarrie E.F.
Mill R.C.
Pestana M.H.
Ratchford B.T.
SPSS Inc.
Sundaram D.S.
Um S.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Creativity in Print Advertising: A Test of the Remote Associate Matching Model

Author: Aaker D.A.
Baron R.M.
Batra R.
Berlyne D.E.
Brown S.P.
DeBono E.
Edell J.A.
Goodstein R.C.
Haley R.I.
Heckler S.E.
Holbrook M.B.
Houston M.J.
Kahneman D.
Leavitt C.
Loftus G.
Lukas P.
Lutz R.
MacKenzie S.
McQuarrie E.F.
McQuarrie E.F.
Mednick S.
Miller C.
Politz A.
Ratneshwar S.
Reid L.
Rossiter J.R.
Sadoski M.
Schlinger M.J.
Stayman D.M.
Tourangeau R.
White G.
Zinkhan G.M.
Publication venue: 'Elsevier BV'
Publication date
Field of study

Fashion Involvement: An Instrument Validation Procedure

Author: Ann E. Fairhurst
Bloch P.M.
Bloom D.E.
Cohen J.B.
Fairhurst A.E.
Green P.E.
James W. Gentry
Kassarjian H.H.
Linda K. Good
Lumpkin J.R.
McQuarrie E.F.
Mitchell A.A.
Robertson T.S.
Sproles G.B.
Sproles G.B.
Tigert D.J.
Wells W.D.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Using Written Vignettes in Focus Groups Among Older Adults to Discuss Oral Health as a Sensitive Topic

Author: Adair S.M.
Barter C.
Berney L.
Brian O'Neill
Casey M.A.
Corson M.A.
Creswell J.W.
Gutman G. M.,
Hague P.
Kumar V.
Kvale S.
Lenton P.
Lewis M.
Mario A. Brondani
McQuarrie E.F.
Michael I. MacEntee
Patton M.Q.
S. Ross Bryant
Statistics Canada.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Statistical mechanics of charged polymers in electrolyte solutions: A lattice field theory approach

Author: A. Baumgärtner
A. Duncan
A.L. Kholodenko
A.M. Walsh
Anthony Duncan
D.A. McQuarrie
E.F. Casassa
E.F. Casassa
F.W. Wiegel
G.H. Golub
I. Borukhov
J.D. Jackson
L. Liu
L. Liu
L. Liu
M. Doi
M. Muthukumar
N. Ben-Tal
R. Podgornik
R. Podgornik
R. Podgornik
R. Podgornik
R. Varoqui
R.D. Coalson
R.D. Coalson
R.D. Coalson
Rob D. Coalson
S.A. Asher
S.F. Edwards
Stefan Tsonchev
W.H. Press
Publication venue: 'American Physical Society (APS)'
Publication date
Field of study

Exposure, Involvement and Satisfaction with Online Activities

Author: Batra R.
Cleary M.J.
Cox B.
Cyberatlas
Garramone G.M.
Graber D.A.
Houston M.J.
IDC Survey
Kassarjian H.H.
Kedzie C.R.
Kim C.K.
Korgaonkar P.K.
LeDoux J.
Leong E.
Levy M.R.
McQuarrie E.F.
Mitchell A.A.
NASSCOM
Oliver R.L.
Padmini Patwardhan
Palmgreen P.
Pastore M.
Pastore M.
Petty R.E.
Rosengren K.E.
Salmon C.T.
Vaughn R.
Zaichkowsky J.L.
Publication venue: 'SAGE Publications'
Publication date
Field of study

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