Terry Labonte Chevrolet Dealer Targets College Student Market

This case presents the problem of a new owner of an existing dealership coupled with a move to a new location/new facility within the city. The marketing problem is presented whereby a college marketing class is challenged to create a promotional event on campus to make students aware of the dealership and its location. Additionally, two surveys were administered to gain insight of the college student in regard to the dealership and its products/services. Questions/assignments are posed for students appropriate for a marketing promotions course. The questions/assignments address the goals stated by the manager of the dealership

Achieving National Recognition Through Experiential Learning

A student marketing organization was created as an internship project sponsored by General Motors (GM). Students gained hands-on experience in marketing the products and services of a local General Motors dealership selected by GM. The finalist team members presented the results of the project to a panel of GM representatives. The plan and its implementation which resulted in first place in a nationwide competition will be discussed. This paper will evaluate the project and determine the benefits to students, the faculty member, the University, and the community

The Determination Of The Effectiveness Of A Marketing Promotional Activity

This paper presents the effectiveness of a promotional effort to increase target-market awareness. The marketing activities included survey design and implementation, conducting focus groups, developing ads, and evaluating the promotional activity. In an effort to acquire knowledge and experience, the students in a class (Promotional Management) were given the opportunity to offer a research service to a client’s products and services. The knowledge obtained by the students will enhance them as they enter the workforce and the experience will aid the students in competing for positions in marketing. The service provided to the client is invaluable because of the pertinent information that was gained about non business majors and the exposure that was gained from the promotional campaign activities