Understanding the Reasons for Mobile Commerce Adoption and Use

The popularization of wireless and portable information communication technologies has generated many studies towards adoption and use by academics and practitioners. Most studies have used as the theoretical framework theory of planned behaviour, technology acceptance model or an extended or combined version of those models like Venkatesh et al.’s UTAUT. This paper proposes the use of Sheth, Newman and Gross’ (1991) theory of consumption values combined with the means-end chain model to contribute to the development of a predictive model of mobile commerce adoption and use

The Value of Life Histories in Researching the Adoption and Use of M-Services

Mobile services are a very important part of the e-commerce landscape. Although research has been conducted on what services people use and what value they attach to those services we know little about why people attach those perceived values. The theory of consumer value provides a theoretical framework to examine the adoption of mobile services. We use a life history research methodology to demonstrate that a biographical account can help in uncovering the “why” of perceived value. The life histories used in the paper highlight that the approach can be used to explain adoption and use of a product in relation to a person’s lifestyle, needs, and experiences. From the examples, we can see that mobile services often have a functional value attached to them at the outset but social and epistemic value can follow when people are keen to experiment and feel part of a social community of use

Adoption of m-commerce: A question of values?

Mobile commerce is experiencing rapid growth. The underlying reasons for adoption of mobile services at the individual level are still unclear. The aim af this paper is to examine theoretical explanations for mobile adoption and to assess the significance of perceived values as an explanatory theory at the individual level. An understanding of consumers\u27 perceived values can be useful for organisations since it has a deeper explanatory capability because it examines the intrinsic rationale in the decision making process. These can be more easily used/or predictive purposes

A preliminary laddering analysis on mobile services usage

This paper proposes the use of laddering technique to determine the decision making process to adoption. Means end theory reveals the human values that are fulfilled for the individual by using various mtechnology and services. Preliminary findings of a bigger study are presented. IT shows that mobile technology and services often fulfil such basic needs as self-esteem, achievement, individuality, belonging and well-being. Exploring the realization of values as a theoretical framework offers researchers a way forward in environments characterised by individual technology decisions

Values and M-Services Adoption

The use of mobile services has increased rapidly in recent. Although research has been conducted on which services people use and the benefits they attach to those services, the values associated with the adoption and use of m-services at the individual level is still unclear. This formation systems field various technology adoption models have been proposed and validated in relation to technology adoption within an organisational setting but personal adoption and use of technology is less researched. To help uncover the values behind adoption of m-services we use means-end chains and laddering techniques. The analysis of the interviews shows that mobile services often fulfil such basic needs as self-esteem, achievement, individuality, belonging and well-being. Exploring the realization of values as a theoretical framework offers researchers a way forward in environments characterised by individual technology decisions

Establishing Partnerships To Provide Health Education In Appalachian Schools: An Approach To Service Learning

Service learning is a form of collaboration between an educational facility and a community agency. The concept of service learning is an innovative teaching method designed to benefit both collaborating partners through respect of each other’s knowledge, expertise and skills. Needs and goals of both partners are met through many different types of service learning projects. Examples of such projects in which the OUC nursing program has participated include health fairs in the middle and high school populations, health education in elementary classrooms, health fairs in local industry, and working with the elderly in the community. The Ohio University-Chillicothe Nursing Program, located in a section of Ohio know as Appalachia, believes in the concept of service learning to promote health and well-being in the community. Health care in the Appalachian area, particularly health promotion and disease prevention, is a challenge to health care providers as residents in this area have a fatalistic view of health - “what will be, will be”. Service learning projects are an excellent way to provide health promotion education to those who may not seek this out on their own. The collaborations formed between agencies and the nursing program benefit both partners. The nursing students are exposed to the health care beliefs and need of Appalachia on a first-hand basis through an innovative approach in clinical education. Community agencies benefit by being able to expand the amount of health education they can offer which increases their manpower with use of the students.