The Effectiveness of Digital Marketing in promoting the digital services of Egyptian government institutions

In our time especially with the fast spreading of technology and social media, many people spend a very long-time browsing web, YouTube, and social media, such times have been increased in the last two years, especially after the Corona epidemic, and the curfew. That’s why 2020 was a central year in enhancing the digital means, after the quick increases in digital means in many of the institutions as a result of the spread of the epidemic, so they resort to using the digital means in marketing planning for investments, many institutions concentrate on the stations of the contact through the internet, as they can't ignore the digital technology and at sometimes the human conduct's changes (as regards the use of the social media) which give good chances to establish digital markets for the institutions, despite the progress achieved by the digital means in the latest years, and the development of many digital means to be a strategy of better marketing for the institutions, a belief that the digital marketing is directed only to the private institutions and has nothing to do with the government institutions is wrong as any institutions can use the digital marketing and achieve a positive reward of investment through their campaign of digital marketing directed to audience, on condition that such a strategy must be adapted to achieve benefits for the comprehensive marketing strategy of the institutions.Digital marketing as a strategy has great importance for the governmental institutions which developed their strategies for digital change.The quick digital change high lightened many disadvantages in the traditional marketing of the governmental institution's services at the sometimes, for the changes of the audience behavior it helps to their expectations and meet their different natures and desires, it also helps to change channels to introduce the correct type of services, to achieve constant development and to guarantee competitive advantage and a good mental image, thus the governmental institutions confront numerous challenges including the increasing competition which spotlights the method of using the digital marketing for supporting the governmental services. Research is summarized in studying the effectiveness of digital marketing of institutions and applying it to Egyptian government institutions and its benefits in marketing digital government services via the Internet and social media. The research ends with the analytical study of a model of digital marketing for government services in the advertising campaign for the Egyptian Tax Authority

The effectiveness of designing Egyptian smart government applications during the Corona virus pandemic

Abstract: The successive developments in the field of digital technology caused a great revolution in the different field of life, including the field of government services, hence the great and continuous development in technologies, many new applications of information and communication technology have appeared, resulted in great change in our life and helping in changing the way citizens deal with government services, and made The process of communication better, quicker, more accurate, quality, fast, easy and to cheaper, so that the Egyptian citizen becomes a basic partner in the government institution, and with the Corona virus invading the barriers of time and place, as many countries around the world were forced to close completely, which caused to the disruption of citizen services.A Then comes, The role of smart government's applications in order to make the best use of information and communication technology to build a sustainable environment and encouraging the use of technology to help the Egyptian citizens to benefit these services, the smart government is not a new technical challenge as much as it is atrial to benefit from the technical achievements in the field of government institutions to confront the problems of traditional government institutions, The smart government is the last stage in the transformation from the traditional government, passing by the electronic-government to building an integrated smart government, and this stage cannot be achieved suddenly or quickly, but with stable and carefully studied steps with a gradual development and strategic change in the Egyptian government that leads to a radical shift in the methods of communication between the government and the Egyptian citizen during the spread of the global Corona epidemic ... The research is summarized in studying the digital transformation of institutions and applying it to the Egyptian government institutions and benefiting from its advantage in designing a smart Egyptian government, setting points for its construction requirements, its characteristics, and its objectives, it will also help in setting functional and design considerations for smart applications for Egyptian government institutions... The research ends with an analytical study of two models of smart applications confronting Corona virus:- The Health Egypt application (Egypt)- Tawakkalna application (Saudi Arabia