Problems and prospects of marketing communications professional sports in the Republic of Belarus

The article is devoted to marketing in the industry of professional sports. The author identifies a number of problems in the development of marketing communications professional sports of the Republic of Belarus. In the article marketing and consumer behavior fans of football clubs in the top League of the Republic of Belarus are analyzed. The ways of the development marketing activities of professional sports organizations are offered

Marketing Communication as a Promotion Tool in Modern Business Sport Environment

The article is devoted to the problem of modern marketing tool usage in the professional sport industry. The author sees the rapidly developing markets of international communications products (services) as different implementation segements. Integrated relationship with many sectors of international economy and possibilities of a contemporary sport industry are also closely observed in the article. The author analyses the current trends and characteristics of marketing communications in professional sport. Special attention is paid to the role of modern information technologies in the system of marketing communications, including the industry of professional sport

Opportunities for the Development of Human Resources in the Industry of Physical Culture and Sports in the Republic of Belarus

The article is devoted to the personnel potential of the industry of physical culture and sports. Considered a multilevel system of training specific to this industry. Possibilities of development of personnel potential of the industry

Opportunities for the Development of Human Resources in the Industry of Physical Culture and Sports in the Republic of Belarus

The article is devoted to the personnel potential of the industry of physical culture and sports. Considered a multilevel system of training specific to this industry. Possibilities of development of personnel potential of the industry

Marketing Communication as a Promotion Tool in Modern Business Sport Environment

The article is devoted to the problem of modern marketing tool usage in the professional sport industry. The author sees the rapidly developing markets of international communications products (services) as different implementation segements. Integrated relationship with many sectors of international economy and possibilities of a contemporary sport industry are also closely observed in the article. The author analyses the current trends and characteristics of marketing communications in professional sport. Special attention is paid to the role of modern information technologies in the system of marketing communications, including the industry of professional sport

The economy of the National Hockey League: a view from the past to the future

The article is devoted to the economy of the NHL. The article considers the issues of income in the League and profit of all clubs, players’ salaries and contracts with the media in the National Hockey League, as well as the long-term business plans for the future

Theoretical aspects of pricing and accounting in professional sports

The article is devoted to pricing and accounting in professional sports. The article researches the issues of commercial use of human resources as an asset in the modern practice of professional sports and sale deals of athletes

Features of economy of the national basketball association: collective agreement

The article is devoted to the economy of the National basketball Association. The article considers the issues of the collective agreement, the ceiling of salaries, luxury tax and trades in the NBA

Directions for the development of human capital in the management system of professional sports clubs of the Republic of Belarus

The research is devoted to the development of human capital in the management system of professional sports clubs of the Republic of Belarus. The foreign practice of forming the management system of leading professional sports clubs is considered. The directions of human capital development in the management system of professional sports clubs of the Republic of Belarus, based on effective foreign practice, are proposed

Directions for the development of human capital in the management system of professional sports clubs of the Republic of Belarus

The research is devoted to the development of human capital in the management system of professional sports clubs of the Republic of Belarus. The foreign practice of forming the management system of leading professional sports clubs is considered. The directions of human capital development in the management system of professional sports clubs of the Republic of Belarus, based on effective foreign practice, are proposed