A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results

Shopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple factors people's shopping intentions. The main purpose of this study is to identify the factors affecting online shopping intentions and to review and synthesis the results of research conducted in this area with a meta-analysis approach. The statistical population of the study is online shopping studies published in international journals between 2000 and 2018. To conduct this research, after reviewing and screening more than 635 articles related to online shopping, 89 articles were selected for meta-analysis. After reviewing the selected articles, a total of 24 variables with a frequency greater than 5 were identified that were selected as influencing variables on online shopping intentions. The results related to the effect size of the variables showed that the satisfaction variable with the effect size of 0.614 had the most impact and then perceived value and shopping experience had the most impact on online shopping