Servitization – The Holy Grail? Considering The Strategic Dark Sides of Servitization

Relevance of the phenomenon being studied In highly competitive manufacturing markets, evermore firms offer goods through services as opposed to sell them directly. These servitization strategies are implemented by manufacturers to sustain competitive advantage and to survive in the market. Consequently, servitization has gained significant traction over the last few years in academic research. On the one side, early literature put forth consent in suggesting that manufactures should servitize their offerings to generate growth beyond their goods base (e.g. Quinn, 1992; Wise & Baumgartner, 1999). On the other side, more recently, ambiguity emerged on the success of servitization (e.g. Kastalli & Bart Van Looy, 2013; Benedettini, Swink, & Neely, 2017; Valtakoski, 2017). Indeed, scientific literature increasingly calls for further research on the threats of servitization. Specifically, critical questions remain yet to be answered on the strategic threats on servitization and how research can advice manufactures in designing appropriate implementation strategies of servitization

Tidal Dwarf Candidates in a Sample of Interacting Galaxies. II. Properties and Kinematics of the Ionized Gas

We present low-resolution spectroscopy of the ionized gas in a sample of optical knots located along the tidal features of 14 interacting galaxies and previously selected as candidates of Tidal Dwarf Galaxies (TDGs). From redshift measurements, we are able to confirm their physical association with the interacting system in almost all cases. For most knots, the oxygen abundance does not depend on the blue luminosity. The average, 12+log(O/H)=8.34+-0.20, is typical of TDGs and comparable to that measured in the outer stellar disk of spirals from which they were formed. A few knots showing low metallicities are probably pre-existing low-mass companions. The estimated Ha luminosity of the TDG candidates is higher than the one of typical individual HII regions in spiral disks and comparable to the global Ha luminosity of dwarf galaxies. We find several instances of velocity gradients with amplitudes apparently larger than 100 km/s in the ionized gas in the tidal knots and discuss various possible origins for the large velocity amplitudes. While we can exclude tidal streaming motions and outflows, we cannot rule out projection effects with the current resolution. The velocity gradients could be indicative of the internal kinematics characteristic of self-gravitating objects. Higher resolution spectra are required to confirm whether the tidal knots in our sample have already acquired their dynamical independence and are therefore genuine Tidal Dwarf Galaxies.Comment: 12 pages, 7 figures, partly color (but printable in greyscale without loss of information). Paper is accepted by A&A. The appendix with images of the galaxies can be downloaded from http://www.uni-sw.gwdg.de/~weilbach/pubs/pub.htm

Using visual methods to understand physical activity maintenance following cardiac rehabilitation

© 2015 Hardcastle et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.Few studies have explored the factors associated with long-term maintenance of exercise following cardiac rehabilitation. The present study used auto-photography and interviews to explore the factors that influence motivation and continued participation in physical activity among post cardiac rehabilitation patients. Twenty-three semi-structured interviews were conducted alongside participant-selected photographs or drawings with participants that had continued participation in physical activity for at least two years following the cardiac rehabilitation programme. Participants were recruited from circuit training classes in East Sussex in the UK. Thematic content analysis revealed seven main themes: fear of death and ill health avoidance, critical incidents, overcoming aging, social influences, being able to enjoy life, provision of routine and structure, enjoyment and psychological well-being. Fear of death, illness avoidance, overcoming aging, and being able to enjoy life were powerful motives for continued participation in exercise. The social nature of the exercise class was also identified as a key facilitator of continued participation. Group-based exercise suited those that continued exercise participation post cardiac rehabilitation and fostered adherence

Biology of moderately halophilic aerobic bacteria

The moderately halophilic heterotrophic aerobic bacteria form a diverse group of microorganisms. The property of halophilism is widespread within the bacterial domain. Bacterial halophiles are abundant in environments such as salt lakes, saline soils, and salted food products. Most species keep their intracellular ionic concentrations at low levels while synthesizing or accumulating organic solutes to provide osmotic equilibrium of the cytoplasm with the surrounding medium. Complex mechanisms of adjustment of the intracellular environments and the properties of the cytoplasmic membrane enable rapid adaptation to changes in the salt concentration of the environment. Approaches to the study of genetic processes have recently been developed for several moderate halophiles, opening the way toward an understanding of haloadaptation at the molecular level. The new information obtained is also expected to contribute to the development of novel biotechnological uses for these organisms

Tidal dwarf candidates in a sample of interacting galaxies

We present deep optical B,V,R images of a sample of 10 interacting systems which were selected for their resemblance to disturbed galaxies at high redshift. Photometry is performed on knots in the tidal features of the galaxies.We calculate a grid of evolutionary synthesis models with two metallicities and various burst strengths for systems consisting of some fraction of the stellar population of a progenitor spiral plus starburst. By comparison with two-color diagrams we interpret the photometric data, select from a total of about 100 condensations 36 star-forming objects that are located in the tidal features and predict their further evolution. Being more luminous by 4 mag than normal Hii regions we argue that these objects could be tidal dwarf galaxies or their progenitors, although they differ in number and mean luminosity from the already known tidal dwarf galaxies typically located at the end of tidal tails in nearby giant interacting systems. From comparison with our models we note that all objects show young burst ages. The young stellar component formed in these tidal dwarf candidates contributes up to 18% to the total stellar mass at the end of the starburst and dominates the optical luminosity. This may result in fading by up to 2.5 mag in B during the next 200 Myrs after the burst.Peer reviewe

Luxury in the digital age: A multi-actor service encounter perspective

Luxury brands have been reluctant to adopt technology-enhanced multi-actor interactions at the customer interface. This article synthesizes research on luxury and multi-actor interactions in non-luxury contexts to explore how luxury brands can adopt digitally enabled multi-actor service encounters. The literature is further supplemented by interviews with managers in luxury firms. Our findings caution against simply adopting approaches from non-luxury contexts as they risk undermining the luxury service experience. Rather, we develop a set of propositions at the intersections of the physical, digital, and social realms on how luxury brands can adapt the use of digital multi-actor interactions to augment rather than imperil their brand image. Specifically, our propositions help luxury managers to enhance the customer experience through hedonic escapism, strengthen their brand communities, and use digitization to simultaneously provide conspicuous customers with greater visibility and discreet customers with social exclusivity

Luxury services

Purpose The market for luxury is growing rapidly. While there is a significant body of literature on luxury goods, academic research has largely ignored luxury services. The purpose of this article is to open luxury services as a new field of investigation by developing the theoretical and conceptual underpinnings to build the luxury services literature and show how luxury services differ from both luxury goods and from ordinary (i.e. non-luxury) services. Design/methodology/approach This paper uses a conceptual approach drawing upon and synthesizing the luxury goods and services marketing literature. Findings This article makes three contributions. First, it shows that services are largely missing from the luxury literature, just as the field of luxury is mostly missing from the service literature. Second, it contrasts the key characteristics of services and related consumer behaviors with luxury goods. The service characteristics examined are non-ownership, IHIP (i.e. intangibility, heterogeneity, inseparability, and perishability), the three additional Ps of services marketing (i.e. people, processes, and physical facilities) and the three-stage service consumption model. This article derives implications these characteristics have on luxury. For example, non-ownership increases the importance of psychological ownership, reduces the importance of conspicuous consumption and the risk of counterfeiting. Third, this article defines luxury services as extraordinary hedonic experiences that are exclusive whereby exclusivity can be monetary, social and hedonic in nature, and luxuriousness is jointly determined by objective service features and subjective customer perceptions. Together, these characteristics place a service on a continuum ranging from everyday luxury to elite luxury. Practical implications This article provides suggestions on how firms can enhance psychological ownership of luxury services, manage conspicuous consumption, and use more effectively luxury services' additional types of exclusivity (i.e. social and hedonic exclusivity). Originality/value This is the first paper to define luxury services and their characteristics, to apply and link frameworks from the service literature to luxury, and to derive consumer insights from these for research and practice

Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership

Access-based services (ABS)-in which consumers do not physically own material goods but gain access to services by registering with the provider-have risen in popularity as an alternative to individual ownership and conventional consumption. Yet companies still face key challenges in promoting these services. Prior research indicates that consumers assign significant importance to their material possessions; the current study investigates how psychological ownership, the mental state of perceiving something as one's own, attained through ABS might lead customers to increase their service use and forgo material ownership. With four studies, using cross-sectional, longitudinal, and experimental data, as well as combined self-reports with usage data, we theorize and demonstrate this effect. Firms that offer ABS can increase customers' service psychological ownership, which acts as a psychological substitute for physical ownership and increases ABS use. The results suggest ways managers can leverage the psychological power of ownership feelings, rather than try to fight the lack of actual ownership, in access-based consumption contexts