5 research outputs found

    Mobilize is a Verb: The Use of Verbs and Concrete Language is Associated with Authors’ and Readers’ Perceptions of a Text’s Action Orientation and Persuasiveness

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    In three studies, we investigated the role of linguistic features characterizing texts aiming to mobilize others. In Study 1 (N = 728), participants produced a leaflet either mobilizing others to engage in an action or expressing their thoughts about that action, and evaluated how action-oriented their text was. Mobilizing texts included more verbs and concrete words, and the presence of these linguistic characteristics was positively linked to participants’ evaluations of their messages as action-oriented. In Studies 2 and 3 (N = 557 and N = 556), independent groups of participants evaluated texts produced in Study 1. Readers’ perceptions of texts as action-oriented were associated with the same linguistic features as in Study 1 and further positively linked to perceived message effectiveness (Study 2) and behavioral intention (Study 3). The studies reveal how encoding and decoding of verbs and concrete words serve as distinct persuasive tools in calls to action

    Mobilize is a Verb

    No full text
    In three studies, we investigated the role of linguistic features characterizing texts aiming to mobilize others. In Study 1 (N = 728), participants produced a leaflet either mobilizing others to engage in an action or expressing their thoughts about that action, and evaluated how action-oriented their text was. Mobilizing texts included more verbs and concrete words, and the presence of these linguistic characteristics was positively linked to participants’ evaluations of their messages as action-oriented. In Studies 2 and 3 (N = 557 and N = 556), independent groups of participants evaluated texts produced in Study 1. Readers’ perceptions of texts as action-oriented were associated with the same linguistic features as in Study 1 and further positively linked to perceived message effectiveness (Study 2) and behavioral intention (Study 3). The studies reveal how encoding and decoding of verbs and concrete words serve as distinct persuasive tools in calls to action

    Riot like a Girl? Gender-Stereotypical Associations Boost Support for Feminist Online Campaigns

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    Women face negative consequences for violating traditional gender stereotypes. In this research, we demonstrate that such regulatory function of stereotypes might extend to feminist campaigns that are seen as violating social expectations towards women. In Study 1 (Ntweets = 510,000), we investigated how two real-life movements: #metoo and #sexstrike, are viewed in terms of adhering to the traditional female stereotype of high warmth/communion and low competence/agency, as per language used in the tweets posted within each campaign. We found that the more popular movement, i.e., #metoo, was characterised by the use of more communal and less agentic content than the less popular movement, i.e., #sexstrike. In Study 2 (N = 195), we presented participants with descriptions of bogus movements identical to #metoo and #sexstrike and asked about their associations with and support for the campaigns. It was found that participants associated the #metoo-like campaign with more ‘feminine’ (e.g., community orientation) and less ‘masculine’ concepts (e.g., rebelliousness), which, in turn, translated to a greater declared support for this campaign. In Study 3 (N = 446), conducted within a more controlled and context-independent setting, we once again observed the link between stereotype-congruence of feminist movements and the support they receive. We also found that the effect of stereotypicality was independent of the effect of action normativity. Controlling for feminist identification, political conservatism, and gender system justification did not affect the pattern of results. Uncovering these stereotype-driven mechanisms of support for feminist movements equips women with important knowledge about the costs and benefits of strategies they might use in fight for gender equality
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