Adopsi pertanian organik di kabupaten subang provinsi Jawa Barat (studi kasus beras organik Subang)

Indonesia is one of the countries that has started to develop organic agriculture. The appeal of organic farming, both farmers and ordinary people, is also triggered by consumer awareness of choosing food that is safe for health. Food safety is a sensitive issue in the food industry. Various food cases that occur from chemical and microbiological residues cause consumers to choose what food products to consume. The government also supports the trend of organic farming by issuing several programs including Go-Organic in 2010, this is also contained in the Nawacita Program by launching the formation and development of 1000 organic villages in Indonesia. In Indonesia, West Java Province has 6,944 ha of organic area points located in 22 regencies, one of which is Subang Regency. The Ministry of Agriculture launched that it fully supports in 2019 West Java as the largest producer or producer of organic rice in Indonesia (Ministry of Agriculture, 2019). This research is a survey research, namely explanatory/confirmatory research. The research was conducted using interview methods and questionnaire instruments. The side method uses purposive sampling. The method used in this study is a survey method used to obtain initial data on the factors that influence farmers' decisions to adopt organic farming which were obtained and based on secondary data obtained from P4S. The survey method was conducted using interview techniques. Hypothesis testing showed that the nature of innovation (t-statistic 2.741) and extension support (t-statistical 8.530) had a significant effect on the level of interest of farmers while the nature of prospective users (t-statistical 3.174) and extension support (t-statistical 2.274) had a significant effect on the level of farmer adoption. The conclusion of this research is; (1) Farmers already know and try organic farming, however, the adoption process is still affected by market access which makes farmers still reluctant to start implementing organic farming; (2) the nature of innovation and extension support are factors that affect the level of interest of farmers; The nature of the candidate (characteristics) and counseling are factors that influence adoption; (3) P4S Agrospora in this case becomes a forum for farmers to learn about the application of organic agriculture but needs to be empowered again for independent extension workers who are able to play the same role as P4S