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2 research outputs found
Consumidores de baixa renda: uma revisĂŁo dos achados de estudos feitos no Brasil
Author
AAKER D. A.
ARVIDSSON Adam
+37Â more
ASSAD M. M.
BARRETO F.
BARROS C.
BARROS C. F. P.
BLECHER N.
BROWN S.
CASOTTI L.
CASOTTI L.
CHAUVEL M.A.
CHAUVEL M.A.
CHURCHILL JR. G. A.
COLEMAN R. P.
DAMATTA R.
DAMATTA R.
D’ANDREA G.
GEERTZ C.
GIOVINAZZO Renata A.
KAMIO G.
KELMAN J.C.
KOTLER P.
Marie Agnes Chauvel
Marina Pinto de Abreu Zornoff de Mattos
MATTAR F. N.
MATTOS A.
MATTOS M. P. A. Z.
MATTOSO C. Q. M.
MATTOSO C. Q. M.
MATTOSO C. Q. M.
MOTTA P. C.
PARENTE J. C.
PRAHALAD C. K.
PRAHALAD C. K.
ROCHA E.
ROSSI C. A.
SOLOMON Michael R.
VELUDO-DE-OLIVEIRA T.M.
ZEITHAML V.
Publication venue
'FapUNIFESP (SciELO)'
Publication date
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