Wine and Cultural Tourism as One of Niche Tourism Opportunities in Canada and Slovakia

The article deals with new development in tourism, especially after the pandemic situation of COVID-19. In the period of economic crises and turmoil tourism places are able to benefit from the positive influence of so called soft and more sustainable values created by the improvement of image, reputation and the quality of destination services, by using of local cultural resources and heritage. The objective of this study is wine tourism, which has become one of the growing niche attractors in specific regions all over the world. In the combination with culinary tourism and cultural tourism offers a specific tourism product not only to the segment of cultural tourists, but tends to be more attractive to the segments of seniors. The study will be focused on two countries, Canada and the case of Brand Niagara Region and Slovakia. The qualitative research has been prepared, especially focused on product development and the innovative promotion strategies. These two countries were chosen due to a personal experience, former research and interest in this topic

The Application of the Innovative Approaches in Communication and the Educational Processes

The influence and impact of innovations in a society is not identical and some innovations penetrate a society more radically: the influence of others may only be incremental. For example, in tourism a radical impact on marketing communication processes has come with the development of ICT technologies. Johanesson et al. (2001), Dosi (1982) associated revolutionary change with radical innovation, and the process of continual change and implementation of novelty considered as incremental innovation. Despite a more radical character, incremental innovations stem from market needs and are strategically easier to proceed with because a process of the implementation can be planned. The article will deal with the concepts of the innovative social technologies and their application in the teaching process. It means the study of successful cases, where the clusters of intelligence based on the diffusion of knowledge and the co-operation and mutual communication and partnership of the educational institutions with the innovative businesses

The Cultural Differences in the Perception and Application of Crisis Management in Tourism

During the COVID 2019 outbreak countries in the world reacted to the epidemic situation differently. These discrepancies were based on the cultural differences and the reactions of public sector to deal organizationally and financially with these negative externalities, which can damage also tourism businesses. In this book chapter has been explained the differences in the reactions of Eastern cultures and Western cultures and their hierarchical approach to the decision-making process. The methodological approach to this book chapter and its content is based on the use of concepts rooted in the studies of applied models of crisis management and the application of several case studies from Europe, Asia and North America, where has been discussed the preparedness of public sector to bear a risk and to act effectively during COVID-19 outbreak. A discussion comprises cultural differences and their impact on health situation and the role of media as well as the organizational learning culture

Importance of Wine Tours and Cultural Activities in Events Organized in Canada and Slovakia Wineries

The study deals with wine tourism in two countries namely Canada and Slovakia, and the discussion is focused on answering the question of how important wineries are for tourism by arranging wine tours with wine tasting and visits to cultural attractions. A case study has been used as a research method in both countries, focusing on wine tourism and cultural tourism. The information for this study was gathered through secondary research, a study visit, and teaching at Waterloo University in Canada. In Slovakia, both primary and secondary research results were gathered. Organizing events in tourist destinations can increase the destination’s significance and improve the competitiveness of tourism destinations. It is important to mention that during this event periods, the consumers' preferences change and it may influence their choice of destinations and tourism products. The ageing population and their interest in travel destinations that offer wine tasting, culinary products, and culture are other factors contributing to the growth of wine tourism and cultural tourism. It also affects where marketing and branding ideas are placed in tourist destinations

Smart management systems (Triple Helix model) in Waterloo, Canada

Knowledge, education, reputation, image, partnerships and co-creation are trends of success. The implication of the idea of interconnection of the academic environment with the business environment and public sector, which has been used in the City of Waterloo and the University of Waterloo, is an example of growing value of a territory and the development of innovative (smart) managerial decisions into a practice. The purpose of the paper is to discuss the results of research conducted in Waterloo, Ontario, Canada, which was focused on the growth of competitiveness through the implementation of smart management systems (Triple Helix Model) in the city’s marketing and governance. The method of case study and qualitative research was applied by the implementation of primary and secondary research approaches. Research was conducted over a period of 4 years during post-graduate studies at the University of Waterloo, Canada. Multiple structured and unstructured interviews were conducted with representatives of the university and public and private sectors in the city of Waterloo. During the years 2011 – 2016, additional materials were collected in order to gain a more realistic picture. The City of Waterloo is a leader in innovations in Canada, with a large number of patents, entrepreneurship incubators, and start-ups. The University of Waterloo, situated in the city of Waterloo, has 15 patents per 10,000 residents, which is a rate four times greater than the Canadian average. Primary research results revealed that the municipality of Waterloo is strongly involved in co-operation with universities in the creation of start-up businesses

The Innovative Approach to Risk Management as a Part of Destination Competitiveness and Reputation

The aim of this paper is a critical discussion on application of a framework for tourism disaster management and the response of governments and communities to crises and disasters. Perception of danger and threat might be decisive factors, which could undermine image, reputation, and competiveness of a country. It might have also a decisive influence on the performance of a country from the economic point of view and especially influence on service provisions, for instance infrastructure (transportation), safety and security. The conceptual approach to research is based on analysis and discussion of the applied models of crisis management in tourism. Main purpose of this paper is to overview and compare methodological and conceptual approaches of academics to crises and disasters in published articles dealing with the creation of pro-active risk management models and their application