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1 research outputs found
Visual and Verbal Rhetorical Figures Under Directed Processing Versus Incidental Exposure to Advertising
Author
Charles Forceville
Daniel J Howard
+16Â more
David Glen Mick
David L Mothersbaugh
Edward F Mcquarrie
Edward F Mcquarrie
Edward F. McQuarrie
Frank R Kardes
Frank R Kardes
Jacques Durand
James H Leigh
John Deighton
John T Cacioppo
Julie A Edell
Marian Dingena
Terry L Childers
Terry L Childers
William J Mcguire
Publication venue
'Elsevier BV'
Publication date
01/01/2003
Field of study
No full text
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