International Differences in Consumer Preferences for Food Country-of-Origin: A Meta-Analysis

Over the last ten years, a large number of country-of-origin studies have been conducted as a result of new country-of-origin legislation in the United States and European Union. Many literature reviews in recent studies make observation and predictions based on this literature. This meta-analysis uses 13 country-of-origin studies with 27 consumer willingness-to-pay estimates to determine significant trends in the country-of-origin literature. Findings indicate consumers' value of country-of-origin depends on the number of other credence attributes included in product descriptions and the location of the consumer.Consumer/Household Economics,

YOUNG CONSUMERS’ DEMAND FOR NATURAL SWEETENERS

Health conscious consumers are increasingly concerned about the caloric content and glycemic index of sweeteners added to food. Currently, the average American consumes 22 teaspoons of added sugar in processed foods per day. Young people typically consume higher amounts of sweeteners via candy, sports drinks, and soda (Smed, Jensen et al. 2007). Recently, the American Heart Association issued a statement recommending no more than six teaspoons for women and nine teaspoons for men of added sugar in processed foods per day (Winslow and Wang 2009). Of particular concern is the glycemic index of sweeteners—or how quickly sweeteners raise one’s blood sugar level after consumption. While much of recent concern about added sugar focuses on high fructose corn syrup, other industries, including the honey and beet sugar industries, are likely to be affected by these new recommendations and consumer sentiment. The objective of this research is to measure young consumers’ values of natural sweeteners’ glycemic index and to relate this information to their personal risk-preferences and relationships. This research generates needed information for policy regarding refined sugars and natural sweeteners in processed foods. Our primary hypothesis is that the value of natural sweetener alternatives with different glycemic indexes varies with consumers’ health consciousness. Further, consumers’ valuations are influenced by their own underlying health-risk assessments and social and familial relationships. We hypothesize consumers’ economic risk preferences are correlated with their demand for natural sweetener alternatives. We also hypothesize social and family relationships effect the stability of individual preferences for natural sweeteners.Agricultural and Food Policy, Consumer/Household Economics, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Food Security and Poverty, Health Economics and Policy,

A Multidimensional Homo Economicus: Cultural Dimensions of Economic Preferences in Four Countries

Previous work in experimental economics reveals specific differences in economic behavior, especially reciprocity and free-riding behavior, across cultures. We expand the possible pallet of cross-cultural behavioral differences that may exist. We hypothesize that different kinds of strategic interaction and individual decision-making behaviors differ across locations. The variety of experiments we use allow us to report multidimensional rather than just single dimensional differences in behavior across locations. In order to build a broad Homo Economicus we conducted economic experiments in four dissimilar locations: Hangzhou, China; Niamey, Niger; Grenoble, France; Manhattan, Kansas; and West Lafayette, Indiana. Each subject completed an ultimatum bargaining game experiment, Voluntary Contribution Mechanism experiment, time preference experiment, and risk preference experiment. Results indicate economic behavior is not independent of location. Location differences are greatest for strategic interaction behavior and less prevalent for individual decision-making behavior.Time preference, risk preference, voluntary contribution mechanism, Ultimatum bargaining game, cultural, China, France, Niger, Kansas, Indiana, US, Institutional and Behavioral Economics,

The Relative Importance of Preferences for Country-of-Origin in China, France, Niger and the United States

Country-of-origin (COO) is an increasingly politicized credence attribute in the globalizing food system. While international policy development in this area is geographically far-reaching, the benefits of country-of-origin labels (COOL) to producers and consumers from countries in different locations and levels of economic development are not clear. Previous work investigates the importance of COO to consumers, but is typically limited in scope to consumers in one nation. In addition, little is known about the importance of COO information relative to other credence attributes, especially in non-meat food products. This study measures the benefits of COOL to an internationally diverse set of consumers (in developed and developing countries) and estimates their priority rank in policy development. The paper draws upon research in the management literature suggesting consumer information needs are not based on quality alone, but also relate to affective (emotional) and normative (social acceptance) needs. A conjoint experiment is conducted in China, France, Niger and the United States to elicit consumer preferences for COO information, organic production, and genetic modification. The results indicate COO information is not as important as genetically modified content information (France, the United States, and Niger) or organic production information (China). Findings reveal individuals with quality and food safety information needs place higher importance on genetically modified and organic food information than COO information.country-of-origin, genetic modification, organic, conjoint, onion, information, food policy, International Relations/Trade, Q13, Q18, Q17,

The Evolving Agricultural Marketplace: Selected Results and Implications for the West from the Laboratory

Marketing,

REAL OPTIONS ANALYSIS FOR INVESTMENT IN ORGANIC WHEAT AND BARLEY PRODUCTION IN SOUTH CENTRAL NORTH DAKOTA USING PRECISION AGRICULTURE TECHNOLOGY

Real options theory is employed to measure the value of investing in organic wheat production using precision agriculture technology. Results reveal that an option to wait until market uncertainty is resolved is valuable. Information obtained via precision agriculture technology is also valuable to producers seeking organic certification.organic wheat production, real options theory, precision agriculture technology, Crop Production/Industries, Research and Development/Tech Change/Emerging Technologies,

Using Experimental Economics to Measure the Role of Parental Generosity and Food Control in Childhood Obesity

This research uses experimental economics to measure the effect of parental generosity and child response on childhood overweight and obesity. The 'Carrot-Stick' experiment, an adaptation of the standard dictator game in which the respondent (the child) can punish or reward the dictator (the parent) based on the dictator's generosity, served as basis of our examination. Two treatments are conducted, in which the child spends his or her earnings on non-food and food items. Our empirical analysis shows significant relationships between parental weight and their level of generosity regarding food items. We conclude that child response behavior, obesigenic factors in the household, and the child's tendency toward being overweight and obese are significantly related.Overweight, Obesity, Childhood, Family, Bargaining, Carrot-Stick, Dictator, Experimental Economics, Food Consumption/Nutrition/Food Safety, Health Economics and Policy,

Obesity Economics for the Western United States

Health Economics and Policy,

Is Agricultural Policy Decoupling against Human Nature? Experimental Evidence of Fairness Expectations’ Contributions to Payment Incidence

The objective of this research is to measure individuals’ fairness expectations and relate them to their market behavior in a private-negotiation institution. By doing this, we may inform model parameterization of field data and increase understanding of payment incidence causation. We hypothesize agents will change both their market and UG behavior when the tenant/proposer receives a subsidy following a successful negotiation. We also hypothesize that agents’ market behavior does relate to their fairness expectations in the UG. Two economic experiments were developed to test our hypotheses, a market and an ultimatum bargaining game experiment. We recruited 106 undergraduate students and conducted the experiments in an experimental laboratory using a computer based market mechanism. Our findings suggest fairness expectations need to be considered as a possible constraint on agents’ profit maximization behavior in land markets. The experimental evidence indicates market sellers or landlords demand higher land rental prices when tenants receive per-unit subsidies. Their ability to obtain a higher price appears to be more formidable in markets with limited matching opportunities. We conclude fairness expectations may constrain individuals’ profit-maximization behavior in the land market and, in turn, affect payment incidence in this market.Agricultural and Food Policy,

Decoupled Programs, Payment Incidence, and Factor Markets: Evidence from Market Experiments

We use laboratory market experiments to assess the impact of asymmetric knowledge of a per-unit subsidy and the effect of a decoupled annual income subsidy on factor market outcomes. Results indicate that when the subsidy is tied to the factor as a per-unit subsidy, regardless of full or asymmetric knowledge for market participants, subsidized factor buyers distribute nearly 22 percent of the subsidy to factor sellers. When the subsidy is fully decoupled from the factor, as is the case with the annual payment, payment incidence is mitigated and prices are not statistically different from the no-policy treatment.laboratory market experiments, agricultural subsidies, subsidy incidence, land market, ex ante policy analysis, Agricultural and Food Policy, Institutional and Behavioral Economics, Q18, D03, C92,