Cemetery tourism in southern Spain: an analysis of demand

Purpose – Cemetery tourism is a category of dark tourism that is increasingly gaining ground in Andalusia (southern Spain). This autonomous region is home to several cemeteries that, due to their singular characteristics and funerary monuments, form part of the European Cemeteries Route. Design/Methodology – In this study, a survey was performed on a sample of 532 tourists who engage in dark tourism (Andalusian Cemeteries Route) with the aim of determining a specific consumer profile. Univariate and bivariate analysis was used in order to describe the socioeconomic variables of cemetery tourism. Findings – The results show that this type of tourism primarily attracts young people with university studies who profess to be very satisfied with the route and who would be willing to visit other cemetery routes in various locations. Research originality – The originality of this paper is the identification of the socioeconomic characteristics of cemetery tourism in Southern Spain. The principal shortcomings detected were the lack of knowledge about Andalusian cemeteries among foreign tourists, and the lack of marketing dedicated to promoting the route in Andalusia