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6 research outputs found
Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value
Author
Callcott Margaret F.
Domestic Social Policy Division
+14 more
Egan Mary Ellen
Giliberti Frank J.
Gottlieb Scott
Graham David P.
Harris Gardiner
Hill Jaclyn Carole
Macilwain Colin
McWilliams Abagail
Morris Louis A.
Osinga Ernst C.
Rubenstein Sarah
Schwartz Victor E.
Srinivasan Raji
Whalen Jeanne
Publication venue
'American Marketing Association (AMA)'
Publication date
01/11/2009
Field of study
Get PDF
Crossref
Institutional Knowledge at Singapore Management University
Billboard advertising: A comparison of vice products across ethnic groups
Author
Callcott Margaret F.
Lee Wei-Na
Publication venue
Publication date
Field of study
No full text
Research Papers in Economics
A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials
Author
Baldwin Huntley
Barcus Earle F.
+18 more
Cholodenko Alan
Conover William J.
Crafton Donald
Elliott Stuart
Fitzgerald Kate
Gales Ron
Gross Barbara L.
Hamilton Joan O'C.
Hoy Harold J.
Hoy Mariea Grubbs
Margaret F. Callcott
McBride James
Miller Cyndee
Pendleton Jennifer
Resnik Alan
Stern Bruce L.
Vadehra Dave
Wei-Na Lee
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Comparing the Content of Televised Service Commercials for Professional and Nonprofessional Services
Author
Aaker Jennifer
Abernathy Avery
+26 more
Alsop Ronald
Bennett Peter D.
Berry Leonard L.
Bessom Richard M.
Callcott Margaret F.
Cutler Bob D.
Freidman Hershey H.
Garfield Bob
George William R.
Gronroos Christian
Harwick B. Terrence
Kamins Michael A.
Kingman Merle
L. W. Turley
LaBand David N.
Mazumdar Tridib
Michlin Spencer
Mowen John C.
Parasuraman A.
Plummer Joseph T.
Rubin Vicki
Stewart David A.
Tharp Paul
Wallace Wanda T.
Zeithaml Valarie A.
Zeithaml Valarie A.
Publication venue
'The Haworth Press'
Publication date
Field of study
No full text
Crossref
A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Author
Agrawal Jagdish
Ahtola Olli T.
+74 more
Anderson James C.
Atkin Charles
Babin Barry J.
Baker Michael J.
Belch George E.
Belk Russell W.
Bergh Vanden
Berscheid Ellen
Brock Timothy C.
Bush Alan J.
Calder Bobby J.
Callcott Margaret F.
Callcott Margaret F.
Chaiken Shelly
Chandon Pierre
Day Ellen
Dhar Ravi
Ellen Day
Freiden Jon B.
Friedman Hershey H.
George William R.
Gill James D.
Gotlieb Jerry B.
Greenwald Anthony G.
Greenwald Anthony G.
Grewal Dhruv
Hanssens Dominique M.
Harmon Robert R.
Hartline Michael D.
Hill Donna J.
Holbrook Morris B.
Holbrook Morris B.
Hovland Carl I.
Hovland Carl I.
Johar J. S.
Kamins Michael A.
Kamins Michael A.
Kellaris James J.
Lane Ronald W.
Lynch James
Marla Royne Stafford
McGinnies Elliott
McGuire William
Miller Cyndee
Mizerski Richard
Mortimer Kathleen
Ohanian Roobina
Patzer Gordon L.
Perreault William D.
Petroshius Susan M.
Shavitt Sharon
Sheth Jagdish N.
Shostack Lynn G.
Solomon Jolie
Spotts Harlan E.
Stafford Marla Royne
Stafford Marla Royne
Stephens Nancy
Sternthal Brian
Strahilevitz Michel A.
Thomas F. Stafford
Till Brian D.
Tom Gail
Tripp Carolyn
Tripp Carolyn
Van Auken
Vaughan Richard
Wakefield Kirk L.
Walker Mary
Wilson Elizabeth J.
Wright Peter L.
Young Clifford E.
Zeithaml Valerie
Zeithaml Valerie
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes
Author
Aaker David A.
Aaker Jennifer
+63 more
Aaker Jennifer
Aaker Jennifer
Anderson John R.
Belen del Rio Ana
Brasel S. Adam
Brown Stephen
Callcott Margaret F.
Chaudhuri Arjun
Coulter Keith S.
Dawar Niraj
Delgado-Ballester Elena
Delgado-Ballester Elena
Dotz Warren
Epley Nicholas
Fang Xiang
Farquhar Peter H.
Fishbein Martin
Fournier Susan
Garbarino Ellen
Garretson Judith A.
Garretson Judith A.
Guenzi Paolo
Hampel Stefan
Henderson Pamela W.
Henderson Pamela W.
Judith Anne Garretson Folse
Keller Kevin Lane
Keppel Geoffrey
Kirkpatrick C. A.
Klein Jill G.
Krishna Aradhna
Krishnan H. Shanker
Lears Jackson
LeBel Jordan
Lucas Paul
Macklin M. Carole
Macklin M. Carole
Marsh Abigail A.
McCracken Grant
Morgan Robert M.
Murphy Sheila T.
Muthukrishnan A. V.
Neeley Sabrina
Netemeyer Richard G.
Palmatier Robert W.
Pham Michel Tuan
Phillips Barbara J.
Phillips Barbara J.
Pullig Chris
Raggio Randle D.
Richard G. Netemeyer
Scot Burton
Sheth Jagdish N.
Shimp Terence A.
Sirdeshmukh Deepak
Solomon Michael R.
Steenkamp Jan-Benedict E. M.
Van Riel Cees B.M.
Walsh Michael F.
Warlop Luk
Zebrowitz Leslie A.
Zebrowitz Leslie A.
Zmuda Natalie
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref