A configurable social network for running IRB-approved experiments

Our world has never been more connected, and the size of the social media landscape draws a great deal of attention from academia. However, social networks are also a growing challenge for the Institutional Review Boards concerned with the subjects’ privacy. These networks contain a monumental variety of personal information of almost 4 billion people, allow for precise social profiling, and serve as a primary news source for many users. They are perfect environments for influence operations that are becoming difficult to defend against. Motivated to study online social influence via IRB-approved experiments, we designed and implemented a flexible, scalable, and configurable social network called DartPost. DartPost allows us to run highly customized social network simulations and easily obtain subjects’ consent for collecting data typically exclusive to Big Tech engineers. This opens up a wide range of avenues for further research, including analysis of highly important impression data, often missing in other social influence studies

Using impression data to improve models of online social influence

Influence, the ability to change the beliefs and behaviors of others, is the main currency on social media. Extant studies of influence on social media, however, are limited by publicly available data that record expressions (active engagement of users with content, such as likes and comments), but neglect impressions (exposure to content, such as views) and lack “ground truth” measures of influence. To overcome these limitations, we implemented a social media simulation using an original, web-based micro-blogging platform. We propose three influence models, leveraging expressions and impressions to create a more complete picture of social influence. We demonstrate that impressions are much more important drivers of influence than expressions, and our models accurately identify the most influential accounts in our simulation. Impressions data also allow us to better understand important social media dynamics, including the emergence of small numbers of influential accounts and the formation of opinion echo chambers