Inovasi Dorongan Masa Depan

Manusia adalah makhluk yang secara rutinnya dilahirkan lebih awal (prematurely). Kita dilahirkan awal sedikit bertujuan supaya otak dan pemikiran dapat keluar melalui terusan kelahiran. Tidak seperti mamalia yang lain, yang boleh dilahirkan dan terus hampir boleh berdikari dangan sendirinya. Contoh seekor anak seladang yang baru dilahirkan beberapa jam boleh berlari bersama sekumpulan seladang yang lain. Kebanyakan manusia memerlukan masa sehingga setahun untuk melakukan perkara yang seakan sama. Namun demikian inilah mahkluk yang tidak mampu berbuat apa-apa ketika dilahirkan tetapi mampu membentuk hasil dari kerak bumi sehingga dijadikan sebuah kapal terbang dan ada yang menonjol di atas bumi seperti tuhan

Validation on proposals for strategic service innovation at automobile service center: a study of automotive service center in Malaysia

This study is looking at specific location of Malaysian automobile service center in Klang valley. The early findings show that most of the customers feel the environment are not giving so much of good experience and also they are lack of information and entertainment values. Structured and unstructured interview questions were posed to selected respondents. A set of questionnaire was constructed through an analysis of keywords from literature reviews. The study described the validation of findings and proposals that versus validity questions. The validation process is important to ensure that the findings and proposals emerged to be agreed or differed by the respondents. The data collected from this validation has gone through factor analysis. Finally, a model representing new fundamental strategy for service innovation design is presented

Perancangan dan Strategi Kaedah Reka Bentuk Perkhidmatan Berinovasi

Kajian ini membawa erti bahawa penulis cuba untuk menubuhkan prinsip dan kaedah sebelum terhasilnya satu strategi baru dalam mereka bentuk perkhidmatan yang berinovasi di Malaysia. Kajian kes akan memberi tumpuan kepada cara yang strategik dalam menghasilkan reka bentuk perkhidmatan yang cemerlang di pusat-pusat perkhidmatan kereta buatan Malaysia. Satu kecemerlangan aktiviti selepas jualan bagi kemudahan pelanggan dan kepuasan adalah yang utama. Menurut Pine dan Gilmore (1999) sebelum ini terdapat perubahan ekonomi seperti ekonomi industri dan ekonomi perkhidmatan sejak dua abad yang lalu. Peralihan ini telah gagal untuk membawa perkembangan nilai ekonomi kepada yang tertinggi. Mereka menyatakan bahawa hari ini kita mempunyai penawaran baru dalam ekonomi iaitu 'ekonomi pengalaman'. Ekonomi perkhidmatan ialah apabila seseorang membeli satu set aktiviti tidak ketara yang dijalankan bagi pihaknya. Tetapi, apabila seseorang membeli pengalaman, mereka akan membayar untuk menghabiskan masa menikmati siri peristiwa sebagai kenangan yang dipersembahan secara peribadi. Dua perkara untuk diambil perhatian di sini ialah menjual perkhidmatan atau menjual pengalaman. Kedua-duanya adalah dari kategori perniagaan perkhidmatan

Evaluation on Students' Service Design Concepts using the Principles of Service Innovation and Design Process

his paper is a review on service innovation and design education in Malaysia specifically for Product Design programme at School of The Arts, Universiti Sains Malaysia. With new design thinking, principles and methods for services design and development will change the value of designers in education and creative industries that are suitable for the next generation. Since 2012, we have started to adapt some of the basic methods and exploring new ideas in developing new services or servicescapes for health services and point of sales enhancement. This paper shows some of the successful design developed by the students. All selected design developments were chosen from their design reports which have been assessed over the last several years since 2014. A compilation of research and development of each selected work shall bepresented and also can be compared through design positioning and matrixes. Therefore, this review can be seen as significance to the service industries that shall give more opportunities for young designers to contribute. The real benefit from service innovation education is to encourage sustainability in human lifestyle. To achieve something that is less stressful, good communication between human, responsible design and satisfaction in every aspect of life that relate to services, especially the people-processing type of service. Ultimately, the professional practice of service innovation will be recognized in Malaysia.Keywords:design thinking, service design, servicescape, innovation1. INTRODUCTIONThe review is to show how students can achieve their understanding and design thinking towards issues on service innovation design. Designers' contribution to the services industry is crucial to promoting the country's economic growthalthough product development is still needed for the nation. In Malaysia, Service sector plays an important part alongside the manufacturing sector in the country’s development growth. Findings from various countries show that more than 60 percent gross income are coming from service sectors [1]. For example, the ratio of intangible investment to GDP has risen in Japan and in most other developed countries like USA, UK, Germany, France and Italy [2]. The service sector has played an important role in the growth and development process of the Malaysian economy. Within one short generation, a dramatic shift happened in how we buy things, interact with companies, do our jobs and communicate with each other just because of the pervasive digital technology [3]. It is the best example of technology that can change people or users in their everyday life. Furthermore, with the rapid advancement of technology and renowned as the industry revolution 4.0 then of course a range o

Design Strategy for Designing a Service in Malaysia

In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. The understanding “dream society” of the next generation that will merge with the understanding of experience economy can build the service environment more sustainable. The new generation of mankind is looking for personal satisfaction with emotional value to their lives. A set of questionnaires was constructed through an analysis of keywords from literature reviews employing KJ method. In order to fulfill the objective, quantitative data were analyzed to see how customer perceive the automobile service centers while knowing their character and preferences. This research will give an allocation for industrial designers to play their role in helping the industry efficiently on quality concept of service design development in Malaysia. Result presented herein based on a survey and the scenario of Malaysian automotive service centers

A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances

The purpose of this paper is to proposing a method investigating on product appearance perceived by the ageing consumers.It also examines the relationship between ageing perception towards product appearance in oder to better understand how they will respond to products as they grow older

Design strategy for designing a service in Malaysia: a case study of automotive service center

In the rapid development of new technologies, Malaysian has never left behind to experience new products and services. With new design thinking, principles and methods for service development will change the values of designers in education and creative industries suitable for the next generation. The understanding “dream society” of the next generation that will merge with the understanding of experience economy can build the service environment more sustainable. The new generation of mankind is looking for personal satisfaction with emotional value to their lives. This research will gives an allocation for industrial designers to play their role in helping the industry efficiently on quality concept of service design development in Malaysia. Result presented herein based on a survey and the scenario of Malaysian automotive service centers

Users That Do Personalizing Activity Toward Their Belonging

This research is based on the belief that "the Asian people prefer more colourful interfaces with images rather than plain interfaces" (Tzvetanova, 2007).The previous research conducted by Tzvetanova was about interface, the question is what if it's a three dimensional from of daily use product

Retail Efficiency And Productivity Enhancement Through Ergonomic Design

Ergonomic design is one of the primary keys in improving the retail business process efficiency and productivity. Design concept & methods applied in the following research are applied on back-end processes of retail management and not standard B2C (business to consumers) environment. Major parts of the research are applied on live-project and hence the results of this research are highly dependent on thousands of users’ feedback and critiques.The hypothesis of our designer is proved, that through controlled design environment and actual customers’ feedbacks, an enhanced ergonomic design in retail management is able to increase the user to perform daily retail management task significantly faster. Human made error were greatly reduced and precision of the expected results were a lot higher. Not to mention training hours for new user to adapt to the new design are decreased from 12 hours to less than 3 hours (An average of 300% decrease on training hours). These design methods in ergonomic design are hence proven to enhanced retail efficiency and productivity with immediate and significant effect

Service Innovation Design Towards Ticketing System At Sungai Nibong Terminal

Service innovation design associated with the method of design for improvement and ease of service provided can immediately benefits to the user ofa service. At present, the development of new technological advances is growing exponentially and Malaysia as a developing country will not want to miss.This project is to study theexpress busticketing system at Sungai Nibong Express Bus Terminal, Penang. The project will find ways to provide a servicethat can satisfy usersby involving newelectronic device. Based on a survey it leads to designing a tool that facilitate users’ communication and be able to solve the problems faced by the users such as purchasing the tickets and or any information related to bus schedule.In addition, the purpose of this project is also to identify user needs and provide new experience to the users at Sungai Nibong bus terminal. Users are all from different age groups, cultures and backgrounds. The main goal of this project is to design a communication device to assist users in purchasing express bus tickets more easily. This design will enhance the user experience at Sungai Nibong bus terminal to buy tickets, provide comfort and facilitate user regardless locals or foreign users