Análisis del impacto de las OTA en las reservas de los hoteles. caso de estudio: Bogotá

The purpose is to analyze the impact of online travel agencies (OTA) reservations on the probability of making reservations on the hotel website. For this purpose, from January 26 to February 26, 2016, the reservations made at 10 hotels located in Bogota (Colombia) of the GHL Hotel Chain were analyzed through the official website of the hotel and OTA. It was found that 6,8% of reservations are made through the hotel websites, while OTA groups make up 93,2% of the bookings. Booking.com was the OTA where the biggest number of reservations were made, with 55,3%, followed by Expedia.com, with 29,1%. The present research is the first in Latin America to analyze the reservations made through OTA’s and to compare them with those received by the hotel website. Likewise, it analyzes, the percentage and number of reservations by different OTA’s, allowing to gain insight into the interests of the guests at the time of booking.El objetivo del presente trabajo fue analizar el impacto de las OTA En la probabilidad de realización de reservas en la página web de un hotel. Con este fin, del 26 de enero al 26 de febrero de 2016 se observaron las reservas realizadas en 10 hoteles de la Cadena Hotelera GHL de Bogotá (Colombia) por medio de la página web y OTA. Se encontró que el 6,8 % de las reservaciones fueron hechas mediante la página web del hotel, mientras que el 93,2 % se hicieron por intermedio de OTA. La OTA que registró el mayor número de reservas fue Booking.com, con el 55,3 %, seguida por Expedia.com, con un 29,1 %. La presente investigación es la primera en América Latina en llevar a cabo un análisis de las reservas mediante OTA y compararlas con la página web de un hotel. También analiza el porcentaje y número de reservaciones por las diferentes OTA. &nbsp

Análisis de las Reservas Hoteleras en Bogotá durante Lavitrina Turística de Anato 2016

El objetivo de esta investigación es estudiar el comportamiento de los huéspedes que reservaron hoteles en Bogotá – Colombia, cuyo mayor segmento de mercado pertenece a la industria de reuniones, observando la reputación online en 3 OTA (Online Travel Agencies) y en TripAdvisor. Del mismo modo se analizó día a día la disponibilidad de habitaciones para determinar si los hoteles con mejor reputación online terminaban su disponibilidad antes que los que no tenían mejores calificaciones. Se analizaron 10 hoteles de la Cadena Hotelera GHL, ubicados en Bogotá, en el periodo del 26 de enero al 26 de febrero de 2016 mediante la página oficial y las OTA. Se encontró que los hoteles más demandados son aquellos que se encuentran ubicados en la zona determinada por COTELCO (Asociación Hotelera y Turística de Colombia) como Zona Calle 93 - Calle 100 que se caracteriza por tener una amplia oferta gastronómica y recreativa que permite desarrollar el Bleasure, es decir, la combinación de negocios y placer (Business & Leasure).  Este estudio se limita a hoteles de la cadena hotelera GHL de Bogotá (Colombia) debido a que es el único grupo hotelero que permitió acceder a las OTA para hacer el seguimiento a las reservas durante un mes. Abstract The aim of this research is to study the behavior of the guests who booked hotels in Bogotá -Colombia whose largest market segment belongs to the Business Industry. Evaluating the online reputation on 3 OTA (Online Travel Agencies) and on TripAdvisor, along with the availability of rooms. It was analyzed day by day to see if the hotels with better online reputation ended their availability first than the ones that did not have better reviews. The study was conducted from January 26th to February 26th, 2016 to 10 hotels located in Bogota who belong to the Hotel Chain GHL through the official website and 3 OTA. It was found that the most demanded hotels are those located in the area determined by COTELCO (The Colombian Hotel and Tourism Association) as Calle93 -Calle 100 which is characterized by having a wide gastronomic and recreational offer that allows guests to experience Bleasure, which means the combination of businesses and leasure.   Versión HTM

Impacto das redes sociais nos rendimentos dos hotéis na Colômbia, no Equador e no Peru

The objective of this research is to analyze the influence of hotel ratings on social networks and how they affect hotel revenues. From 48 hotels´ monthly data (between August 2014 and July 2015) of Colombia, Ecuador and Peru, the following variables were analyzed: GRI (Global Review Index), Offer, Demand, Sale, RevPAR (Revenue Per Available Room) and Location; by conglomerates analysis and a linear model. It was found that a better GRI favors a better ratio between sales and supply. Specifically, we observe that when the GRI increases by one unit, the RevPAR grows by 0.49%, keeping the rest of the variables constant. It is the first research conducted in South America to analyze the incidence of social networks on hotel revenues.El objetivo de la presente investigación es analizar la influencia de las valoraciones de los hoteles en las redes sociales y cómo estas afectan los ingresos de los hoteles. A partir de los datos mensuales (entre agosto de 2014 y julio de 2015) de 48 hoteles de Colombia, Ecuador y Perú se analizaron principalmente las variables: GRI (Global Review Index), Oferta, Demanda, Venta, RevPAR (Revenue Per Avalable Room) y Ubicación; mediante análisis de conglomerados y un modelo lineal. Se encontró que un mejor GRI favorece a una mejor ratio entre las ventas y la oferta. En concreto, observamos que cuando el GRI se incrementa en una unidad, el RevPAR crece en 0,49%, manteniendo el resto de variables constantes. Es la primera investigación realizada en Sudamérica para analizar la incidencia de las redes sociales en los ingresos de los hoteles.O objetivo da presente pesquisa é analisar a influência das avaliações dos hotéis nas redes sociais e como estas afetam seus rendimentos. A partir de dados mensais (entre agosto de 2014 e julho de 2015) de 48 hotéis da Colômbia, do Equador e do Peru, analisaram-se principalmente as variáveis: GRI (Global Review Index), oferta, demanda, venda, RevPAR (Revenue Per Avalable Room) e localização, mediante análise de conglomerados e um modelo linear. Encontrou-se que um melhor GRI favorece a uma melhor ratio entre as vendas e a oferta. Mais especificamente, observamos que quando o GRI se incrementa em uma unidade, o RevPAR cresce em 0,49%, mantendo o resto de variáveis constantes. É a primeira pesquisa realizada na América do Sul para analisar a incidência das redes sociais nos rendimentos dos hotéis

Análisis de comentarios en redes sociales para mejorar la reputación online hotelera

Today, hoteliers have problems with handling online reputation due to bad reviews they’ve received on social networks. The aim of this research is to identify the key factors to consider in the operation of each hotel to avoid negative comments and to increase their online reputation. The ratings received by virtual means in 57 Latin American hotels belonging to the GHL Hotel Chain from March 31st, 2015 until March 31st, 2016. By using the software Revinate, there were analyzed the reviews by department. Then, they were classified to developed a manual of good practices. From the analysis of those comments, recommendations were made on six areas of the hotels: Rooms, Food and Beverage, Front Desk, Business Center, Security, and Management to optimize the quality in hotels and thus improve their online reputation.En la actualidad, los hoteleros presentan problemas con el manejo de la reputación en línea debido a las malas críticas que reciben en las redes sociales. El objetivo de la presente investigación es detectar los factores clave que se deben tener en cuenta en la operación de cada hotel para evitar comentarios negativos y poder mejorar la reputación en línea. Se analizaron las opiniones recibidas por medios virtuales en 57 hoteles latinoamericanos pertenecientes a la cadena hotelera GHL desde el 31 de marzo de 2015 hasta el 31 de marzo de 2016. Mediante el uso del programa Revinate, los comentarios se clasificaron por departamento, y se elaboró un manual de buenas prácticas. A partir del análisis de los comentarios, se elaboraron recomendaciones sobre seis ámbitos de los hoteles: Habitaciones, Alimentos y Bebidas, Recepción, Centro de Negocios, Seguridad y Gerencia, para optimizar la calidad en los hoteles y de esta forma mejorar la reputación en línea

La oferta gastronómica en los campings de Girona (España)

In recent years, tourist interest in local cuisine at tourist destinations has increased notably, perhaps not as the main motivation for the trip, but an influential part of it. This article reflects on the gastronomic offerings found by tourists who frequent campsites in the province of Girona, Catalonia (Spain). The websites of the campsites are analysed and a survey of campsite managers was carried out to know the origin of the culinary dishes they offer and whether these are prepared from scratch or not. The research concludes that the offerings vary depending on whether the establishments are in the coastal area or more inland. Scant gastronomic promotion is done on the websites of the camping areas, in contrast to the efforts made by the DMO’s to provide international information regarding the regional culinary traditions.En los últimos años, el interés de los turistas por la cocina local de los destinos turísticos ha incrementado notablemente, tal vez no siempre como motivación principal de su viaje, sino como parte de él. Este artículo reflexiona sobre la oferta gastronómica que encuentran los turistas que frecuentan los campings de la provincia de Girona (Cataluña, España). Se analizan las páginas web de los campings y se realiza una encuesta a los empresarios para conocer cuál es la procedencia de la cocina que ofrecen y si esta es elaborada o no. Se concluye que la oferta varía dependiendo de si los establecimientos se localizan en la zona litoral, o bien en el interior. Se detecta una baja promoción de la gastronomía por medio de las páginas web de los campings, en contraposición a los esfuerzos que hacen las destination management (DMO) para dar a conocer internacionalmente las tradiciones culinarias regionales

Platelet Thromboembolism after Lung Transplantation

Lung transplant patients have an increased risk of pulmonary embolism which is often associated with hypercoagulability disorders. We present a case of sudden death resulting from pulmonary intravascular platelet thromboembolism following a single-lung transplant

Schreiben im Fachbereich Tourismus

Podeu consultar les versions en català, anglès i francés al recurs relacionat.Leitlinien, die Lehrern und Studenten helfen sollen, die schriftliche Kommunikation in ihrem akademischen Feld zu verbessern, in diesem Fall Tourismus.Das Projekt wurde durch das universitäre Sprachförderungprogramm Interlingua der Generalitat de Catalunya unterstüßzt

Rapid SARS-CoV-2 Inactivation in a Simulated Hospital Room Using a Mobile and Autonomous Robot Emitting Ultraviolet-C Light

The spread of severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) since 2019 has made mask-wearing, physical distancing, hygiene, and disinfection complementary measures to control virus transmission. Especially for health facilities, we evaluated the efficacy of an UV-C autonomous robot to inactivate SARS-CoV-2 desiccated on potentially contaminated surfaces. ASSUM (autonomous sanitary sterilization ultraviolet machine) robot was used in an experimental box simulating a hospital intensive care unit room. Desiccated SARS-CoV-2 samples were exposed to UV-C in 2 independent runs of 5, 12, and 20 minutes. Residual virus was eluted from surfaces and viral titration was carried out in Vero E6 cells. ASSUM inactivated SARS-CoV-2 by ≥ 99.91% to ≥ 99.99% titer reduction with 12 minutes or longer of UV-C exposure and onwards and a minimum distance of 100cm between the device and the SARS-CoV-2 desiccated samples. This study demonstrates that ASSUM UV-C device is able to inactivate SARS-CoV-2 within a few minutes. The virucidal capacity of an autonomous and mobile UV-C light robot was experimentally evaluated at different exposure times (5, 12, and 20 minutes) and locations (≥ 1 meter from UV-C) simulating a high viral load potentially present in hospital-room facilities

Changes in Bacterial Population of Gastrointestinal Tract of Weaned Pigs Fed with Different Additives

This study aimed to provide novel insights into the gastrointestinal microbial diversity from different gastrointestinal locations in weaning piglets using PCR-restriction fragment length polymorphism (PCR-RFLP). Additionally, the effect of different feed additives was analyzed. Thirty-two piglets were fed with four different diets: a control group and three enriched diets, with avilamycin, sodium butyrate, and a plant extract mixture. Digesta samples were collected from eight different gastrointestinal segments of each animal and the bacterial population was analysed by a PCR-RFLP technique that uses 16S rDNA gene sequences. Bacterial diversity was assessed by calculating the number of bands and the Shannon-Weaver index. Dendrograms were constructed to estimate the similarity of bacterial populations. A higher bacterial diversity was detected in large intestine compared to small intestine. Among diets, the most relevant microbial diversity differences were found between sodium butyrate and plant extract mixture. Proximal jejunum, ileum, and proximal colon were identified as those segments that could be representative of microbial diversity in pig gut. Results indicate that PCR-RFLP technique allowed detecting modifications on the gastrointestinal microbial ecology in pigs fed with different additives, such as increased biodiversity by sodium butyrate in feed

Experimental infection with H1N1 European swine influenza virus protects pigs from an infection with the 2009 pandemic H1N1 human influenza virus

The recent pandemic caused by human influenza virus A(H1N1) 2009 contains ancestral gene segments from North American and Eurasian swine lineages as well as from avian and human influenza lineages. The emergence of this A(H1N1) 2009 poses a potential global threat for human health and the fact that it can infect other species, like pigs, favours a possible encounter with other influenza viruses circulating in swine herds. In Europe, H1N1, H1N2 and H3N2 subtypes of swine influenza virus currently have a high prevalence in commercial farms. To better assess the risk posed by the A(H1N1) 2009 in the actual situation of swine farms, we sought to analyze whether a previous infection with a circulating European avian-like swine A/Swine/Spain/53207/2004 (H1N1) influenza virus (hereafter referred to as SwH1N1) generated or not cross-protective immunity against a subsequent infection with the new human pandemic A/Catalonia/63/2009 (H1N1) influenza virus (hereafter referred to as pH1N1) 21 days apart. Pigs infected only with pH1N1 had mild to moderate pathological findings, consisting on broncho-interstitial pneumonia. However, pigs inoculated with SwH1N1 virus and subsequently infected with pH1N1 had very mild lung lesions, apparently attributed to the remaining lesions caused by SwH1N1 infection. These later pigs also exhibited boosted levels of specific antibodies. Finally, animals firstly infected with SwH1N1 virus and latter infected with pH1N1 exhibited undetectable viral RNA load in nasal swabs and lungs after challenge with pH1N1, indicating a cross-protective effect between both strains