Generating Persuasive Responses to Customer Reviews with Multi-Source Prior Knowledge in E-commerce

Customer reviews usually contain much information about one's online shopping experience. While positive reviews are beneficial to the stores, negative ones will largely influence consumers' decision and may lead to a decline in sales. Therefore, it is of vital importance to carefully and persuasively reply to each negative review and minimize its disadvantageous effect. Recent studies consider leveraging generation models to help the sellers respond. However, this problem is not well-addressed as the reviews may contain multiple aspects of issues which should be resolved accordingly and persuasively. In this work, we propose a Multi-Source Multi-Aspect Attentive Generation model for persuasive response generation. Various sources of information are appropriately obtained and leveraged by the proposed model for generating more informative and persuasive responses. A multi-aspect attentive network is proposed to automatically attend to different aspects in a review and ensure most of the issues are tackled. Extensive experiments on two real-world datasets, demonstrate that our approach outperforms the state-of-the-art methods and online tests prove that our deployed system significantly enhances the efficiency of the stores' dealing with negative reviews.Comment: Accepted at CIKM 2022 applied researc

Rethinking Human-like Translation Strategy: Integrating Drift-Diffusion Model with Large Language Models for Machine Translation

Large language models (LLMs) have demonstrated promising potential in various downstream tasks, including machine translation. However, prior work on LLM-based machine translation has mainly focused on better utilizing training data, demonstrations, or pre-defined and universal knowledge to improve performance, with a lack of consideration of decision-making like human translators. In this paper, we incorporate Thinker with the Drift-Diffusion Model (Thinker-DDM) to address this issue. We then redefine the Drift-Diffusion process to emulate human translators' dynamic decision-making under constrained resources. We conduct extensive experiments under the high-resource, low-resource, and commonsense translation settings using the WMT22 and CommonMT datasets, in which Thinker-DDM outperforms baselines in the first two scenarios. We also perform additional analysis and evaluation on commonsense translation to illustrate the high effectiveness and efficacy of the proposed method.Comment: Under revie

MGIMN: Multi-Grained Interactive Matching Network for Few-shot Text Classification

Text classification struggles to generalize to unseen classes with very few labeled text instances per class. In such a few-shot learning (FSL) setting, metric-based meta-learning approaches have shown promising results. Previous studies mainly aim to derive a prototype representation for each class. However, they neglect that it is challenging-yet-unnecessary to construct a compact representation which expresses the entire meaning for each class. They also ignore the importance to capture the inter-dependency between query and the support set for few-shot text classification. To deal with these issues, we propose a meta-learning based method MGIMN which performs instance-wise comparison followed by aggregation to generate class-wise matching vectors instead of prototype learning. The key of instance-wise comparison is the interactive matching within the class-specific context and episode-specific context. Extensive experiments demonstrate that the proposed method significantly outperforms the existing state-of-the-art approaches, under both the standard FSL and generalized FSL settings.Comment: 10 pages, 2 figures, 6 tabel