3,061 research outputs found

    Why study psychology at Massey University?: a thesis presented in fulfilment of the requirements for the degree of Master of Arts, Massey University

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    The present study examined why students choose to study psychology at Massey University. In particular, the present study wished to determine whether or not students were driven by personality as stated in research carried out by J. L. Holland, or whether or not they were driven by the market-related model of career choice. That is, the present study wished to assess how effective the marketing of Massey University and/or psychology was in attracting students to these areas. The present study found that the marketing of Massey University and psychology did attract students. Further studies may research what keeps students interested in psychology and why there are large numbers of students enrolling in postgraduate courses in this area

    Mobile messaging and social media 2015

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    In today’s world, people — particularly young people — are continually finding and adapting new ways of communicating electronically to fit their needs. Case in point: 2015 marks the first time Pew Research Center has asked specifically about mobile messaging apps as a separate kind of mobile activity apart from cell phone texting. And already, according to a new survey, 36% of smartphone owners report using messaging apps such as WhatsApp, Kik or iMessage, and 17% use apps that automatically delete sent messages such as Snapchat or Wickr. Both of these kinds of apps are particularly popular among young adults. Half (49%) of smartphone owners ages 18 to 29 use messaging apps, while 41% use apps that automatically delete sent messages. These apps are free, and when connected to Wi-Fi, they do not use up SMS (Short Messaging Service) or other data. Furthermore, they offer a more private kind of social interaction than traditional social media platforms such as Facebook or Twitter. The results in this report reflect the noteworthy and rapid emergence of different kinds of communications tools serving different social needs. These new tools add to an already complex and varied terrain of online and mobile interaction. Overall, this survey found that 85% of adults are internet users and 67% are smartphone users. Throughout this report, analysis is largely based on these groups. Along with asking about usage of mobile messaging apps, the survey also tracked usage of a variety of social media platforms and online forums. Among the key findings: The proportion of online adults who use Pinterest and Instagram has doubled since Pew Research Center first started tracking social media platform adoption in 2012. Some 31% of online adults use Pinterest (up from 15% in 2012), while 28% use Instagram (up from 13% in 2012). However, none of the social media platforms measured in this survey experienced a statistically significant increase in usage between September 2014 and April 2015. In terms of user engagement, the proportion of Instagram, Pinterest and LinkedIn users who use each respective site daily has increased significantly since September 2014. Fully 59% of Instagram users, 27% of Pinterest users and 22% of LinkedIn users visit these platforms daily. Facebook remains the most popular social media site – 72% of online adults are Facebook users, amounting to 62% of all American adults. Growth on the site has largely plateaued. There has not been a significant change in the overall share of users since 2012. Those on Facebook remain highly engaged with 70% saying they log on daily, including 43% who do so several times a day. Some 15% of internet users read or comment in discussion forums such as reddit, Digg or Slashdot, while 10% use the blogging website Tumblr. Young adults are particularly likely to use both Tumblr and discussion forums more generally, and men are more likely than women to participate in discussion forums online

    Key factors influencing economic relationships and communication in European agri-food chains

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    End of project reportThis report reflects the Irish contribution to an EU-funded project which aimed to: clarify the relevance of business-to-business relationships and communication in European agri-food chains, and identify the economic, social and cultural factors that influence agri-food chain relationships and business-to-business communication. Such research was expected to be of use to companies seeking to develop more sustainable business relationships.The project considered meat and cereal commodities in six EU countries. In total thirteen agri-food chains were examined: five pig-to-pigmeat chains, three cattle-to-beef chains, two barley-to-beer chains and three cereals-to-bakery product chains. The pig-to-pigmeat and cattle-to-beef chains were examined in Ireland.European Union (FOODCOMM

    6% of online adults are reddit users

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    This report finds that American young men are especially likely to visit the “front page of the internet.”OverviewSix percent of online adults are reddit users, according to a nationally representative survey by the Pew Research Center’s Internet & American Life Project. This is our first survey that specifically examines reddit as a standalone platform, and it finds that young men are especially likely to visit the site. Some 15% of male internet users ages 18-29 say that they use reddit, compared with 5% of women in the same age range and 8% of men ages 30-49.About the survey The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 17 to May 19, 2013, among a sample of 2,252 adults, age 18 and older.  Telephone interviews were conducted in English and Spanish by landline (1,125) and cell phone (1,127, including 571 without a landline phone). For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.3 percentage points.  For results based on Internet users (n=1,895), the margin of sampling error is plus or minus 2.5 percentage points

    The Demographics of Social Media Users - 2012

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    A late 2012 survey by the Pew Research Center's Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services. In the case of Pinterest, Instagram, and Tumblr, these are the first reportable survey readings by Pew Research allowing comparison of whites, African-Americans, and Latinos

    Key market drivers in the organic sector

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    The total organic market is valued at more than €100 million. The fresh and chilled category accounts for the majority of this (€77.3m), followed by ambient (€22.6) with a very small amount accounted for by the frozen category(€0.7m). Whilst the sector has grown by 82% in the last 2 years (Bord Bia, 2008), there are signs of a slow down in growth. This paper looks at what is going well from a marketing perspective,identifies some areas requiring attention and suggests a change in positioning to maintain current levels of growth

    Social Media Update 2013

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    Some 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis

    Cell Phone Activities 2012

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    Fully 85% of American adults own a cell phone and now use the devices to do much more than make phone calls. Cell phones have become a portal for an ever-growing list of activities. In nationally representative phone surveys in the spring and summer, the Pew Research Center's Internet & American Life Project obtained readings on some of the most popular activities

    Online Dating & Relationships

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    One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating. General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships. These are among the key findings of a national survey of dating and relationships in the digital era, the first dedicated study of this subject by the Pew Research Center's Internet Project since 2005
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