6 research outputs found
Globalisation and Regionalisation of the Advertising Industry in the Asia-Pacific
- Author
- Abe Burhanuddin
- Adbrands
- Adbrands
- Adbrands
- Amnatcharoenrit Bamrung
- Amnatcharoenrit Bamrung
- Anderson Michael H.
- Ciochetto Lynne
- Ciochetto Lynne
- Eaton Matthew
- Endicott R. Craig
- Fowler Geoffrey A.
- Fowler Geoffrey A.
- Fowler Geoffrey A.
- Frith Katherine Toland
- Frith Katherine Toland
- Giriprakash K.
- Greenlees Donald
- Hargrave-Silk Atifa
- John Sinclair
- Johns Michael
- Joshi Prasoon
- Kasdiono Eddy P.
- Khermouch Gerry
- Kilburn David
- Lord Richard
- Madden Normandy
- Madden Normandy
- Madden Normandy
- Madden Normandy
- Marquand Robert
- Mattelart Armand
- Mazzarella William
- Moeran Brian
- Mulchand Sangeeta
- Paull Greg
- Salinas Raquel
- Sanders Lisa
- Simons Craig
- Sinclair John
- Sinclair John
- Srivastava Ashutosh
- Sudhaman Arun
- von Nordenflycht Andrew
- Wang Jian
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textI use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial
- Author
- Adamantios Diamantopoulos
- Diamantopoulos Adamantios
- Dichter Ernest
- Freud Anna
- Freud Anna
- Freud Sigmund
- Freud Sigmund
- Heslop Louise A.
- Hester Susan B.
- Hugstad Paul S.
- Jaffe Eugene D.
- Johansson Johny K.
- Madden Normandy
- Marc Herz
- Mittal Banwari
- Obermiller Carl
- Samiee Saeed
- Schacter Daniel L.
- Usunier Jean-Claude
- Vaillant George E.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textChildren's Relative Influence in Family Decision Making in Urban China
- Author
- Ann Veeck
- Aurora Rashaka.
- Bannister Judith.
- Bian Yanjie.
- Bian Yi.
- Caldwell John C.
- Chang Leslie.
- China Daily.
- China Daily.
- Chu Godwin C.
- Commuri Suraj
- Croll Elisabeth.
- Crowell Todd
- Easterlin Richard A.
- Evans Harriet.
- Farrell Diana
- Fong Vanessa L.
- Goll Sally D.
- Hargrave-Silk Atifa.
- Ikels Charlotte.
- Johnstone Helen.
- Laura A. Flurry
- Madden Normandy.
- McNeal James U.
- McNeal James U.
- Miller Paula M.
- Prystay Cris.
- Schuman Michael
- Shao Alan T.
- Smith Jeff
- St-Maurice Ian
- Tang Wenfang
- Wang Jun.
- Wang Ying.
- Williams Laura A.
- Wu Yuan.
- Ying Ping.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full textControlling Deceptive Advertising in China: An Overview
- Author
- Beales J. Howard
- Beijing Advertising Monitoring Center
- Boddewyn Jean J.
- Boddewyn Jean J.
- CAA
- Carson Thomas L.
- China State Council
- China State Council
- China Supreme Procuratorate
- CTR Market Research
- Du Wei
- Duncan Tom
- Gao Zhihong
- Gao Zhihong
- Greer Thomas V.
- Kinnear Thomas C.
- Madden Normandy
- McClellan Steve
- National People's Congress
- Norris Floyd
- Overby A. Brooke
- Owen Deborah K.
- Peerenboom Randall
- Petty Ross D.
- Petty Ross D.
- Petty Ross D.
- Petty Ross D.
- Preston Ivan L.
- Richards Jef I.
- Russo J. Edward
- SAIC
- SAIC
- SAIC
- Schmitz Bob
- Swanson Lauren A.
- Tedlow Richard S.
- Wyckham Robert G.
- Yu Hong
- Yu Linyang
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full textTransition of the role and structure of mass media in China and some implications for advertising strategy
- Author
- Asia Pulse
- Asia Pulse
- Asia Pulse
- Asia Pulse
- Atkinson Lisa
- Baiyi Xu
- Belk Russell W
- Business China
- Business China
- Business China
- Chen Kathy
- Cohen Elliott
- Cook Richard
- Crossborder Monitor
- East Asian Executive Reports
- East Asian Executive Reports
- Fang Bay
- Forney Matt
- Graham Lynford
- Hayes Mike
- Heiko de B. Wijnholds
- Ho Chan
- Kaye Lincoln
- Kennedy Gabriella
- Kynge James
- Lazarick Len
- Lindorf Dave
- Lindorff Dave
- Madden Normandy
- Marshallsea Trevor
- Media Daily
- Miao Suzanne
- Parton Anne
- Perrault
- Saywell Trish
- Scarry Joseph
- Screen Digest
- Semenik Richard J
- Stein M.
- Stewart Sally
- Tam Siu
- The Economist
- Tong Louis
- Tsang
- Vogel Ezra
- Walters Peter
- Weinberg Neil
- Wilson Tim
- Yatsko Pamela
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textConsumer Attitudes Toward Advertising in the Digital Age: A China–United States Comparative Study
- Author
- Abernethy Avery M.
- Ariana Eunjung Cha
- Association Beijing Advertising
- Bearden William O.
- Bhasin Madan Lal
- Boddewyn Jean J.
- Boddewyn Jean J.
- Cassim Shahida
- Chen Ya-Ru
- Cui Geng
- D'Rozario Denver
- de Mooij Marieke.
- Durvasula Srinivas
- Esperanza Berta
- Fowler Geoffrey A.
- Gao Zhihong.
- Gao Zhihong.
- Harker Debra.
- Hofstede Geert H.
- Hsu F. L. K.
- Inglehart Ronald
- Kanter Donald L.
- Kanter Donald L.
- Kim Youn-Kyung
- Kropp Fredric
- Larkin Ernest F.
- Leiss W.
- Leung Kwok
- Lichtenstein N. G.
- Madden Normandy.
- Miracle Gordon E.
- Mittal Banwari.
- Mohr Lois A.
- O'Quinn Thomas C.
- Obermiller Carl
- Palmer Daniel E.
- Petrovici Dan
- Petty Ross D.
- Pollay Richard W.
- Pollay Richard W.
- Prendergast Gerard
- Rajan Varadarajan P.
- Rotfeld Herbert J.
- Schaefer Allen D.
- Shao Alan T.
- Shavitt Sharon
- Singh Nitish
- Springer Paul.
- Triandis Harry C.
- Zhou Dongsheng
- Zhou Nan
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full text
