CORE
🇺🇦Â
 make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
Filters
2 research outputs found
Affinity Marketing: What is it and How does it Work?
Author
Abhijit Roy
Bart Macchiette
+9Â more
Collins Charles P
Herzog Richard
Kanter Rosabeth
Lawson James C
Mann David C
McKenna Regis
Stewart David W
Strazewski Len
Winters Patricia
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda
Author
Bartos Rene
Bokszanski Zbigniew
+27Â more
Churchill Gilbert A.
Cohen Joel B.
Craig Samuel
DeVellis Robert F.
Druckman Daniel
Ettenson Richard
Fishbein Martin
Folger J.
Isen Alice M.
Jaffe Elliot D.
Krippendorff Klaus
Kvale Steiner
Lutz Richard J.
Macchiette Bart
Mertens Donna M.
Merton Robert K.
Miles Matthew B.
Morgan David L.
Nebenzahl Israel D.
Patton Michael Q.
Pecheux Claude
Razov Sergei
Richards Lyn
Trompenaars Fons
Verlegh Peeter W.J.
Weber Ron
Wilson Alan
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref