Enterprises and Institutions in Bosnia and Herzegovina and Web 2.0 Technologies

Web 2.0 offers great tools for building better customer relationships, improving employees’ productivity, and cutting costs. Results of different international research showed that many companies recognize the benefits of Web 2.0 technologies and use it in everyday business. But what is the situation in Bosnia and Herzegovina?!In order to investigate that, empirical research was conducted. The objective was to investigate whether Web 2.0 technologies are applied in companies and institutions in Bosnia and Herzegovina, and which ones. The paper presents the results of research among 107 companies and institutions in Bosnia and Herzegovina on the current application of Web 2.0 technologies in business. The results show that 49.5% of respondents use Web 2.0, mostly Internet telephony and Business social networks, while 31.7% of respondents who do not use it, plan to start using some of it in the next year. Although the results show that Web 2.0 technologies are not totally unknown in Bosnia and Herzegovina (at least some of it), there is much room for improvement. Further research should investigate what hinders the implementation of Web 2.0 technologies and particularly address the characteristics of the companies and institutions that may significantly affect their acceptance and implementation. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

How Web 2.0 Technologies Affect Business? - Attitudes of Top and Middle Managers in BiH Companies

The paper presents the results of empirical research on the impact of Web 2.0 technologies on a company\u27s business. The research was conducted among top and middle managers in companies in Bosnia and Herzegovina. The results show that, although all respondents do not use the aforementioned technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to sharing of data and information in company and have a significant impact on the quality of communication, both internal and external. These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Enterprises and Institutions in Bosnia and Herzegovina and Web 2.0 Technologies

Web 2.0 offers great tools for building better customer relationships, improving employees’ productivity, and cutting costs. Results of different international research showed that many companies recognize the benefits of Web 2.0 technologies and use it in everyday business. But what is the situation in Bosnia and Herzegovina?!In order to investigate that, empirical research was conducted. The objective was to investigate whether Web 2.0 technologies are applied in companies and institutions in Bosnia and Herzegovina, and which ones. The paper presents the results of research among 107 companies and institutions in Bosnia and Herzegovina on the current application of Web 2.0 technologies in business. The results show that 49.5% of respondents use Web 2.0, mostly Internet telephony and Business social networks, while 31.7% of respondents who do not use it, plan to start using some of it in the next year. Although the results show that Web 2.0 technologies are not totally unknown in Bosnia and Herzegovina (at least some of it), there is much room for improvement. Further research should investigate what hinders the implementation of Web 2.0 technologies and particularly address the characteristics of the companies and institutions that may significantly affect their acceptance and implementation. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Do Higher Education Institutions Foster Critical Thinking? – Students’ Perspective

The paper presents the results of research related to students’ perception of enhancing their critical thinking during studies at higher education institutions (HEIs). The authors developed a questionnaire and conducted the research at the public universities in Bosnia and Herzegovina (BH) in order to investigate students’ perception of enhancing their critical thinking during studies at the university. Namely, in a 21st century, the employability of fresh graduates highly depends on their soft skills, especially their ability to think critically in solving the problems. The aim of the presented research is to find if BH students are aware of the necessity to enhance their critical thinking abilities during their studies in order to be better prepared for their future jobs. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

PERCEIVED CUSTOMER VALUE AND PERCEIVED RELATIONSHIP QUALITY IN RETAIL

Quality relationships with customers are the very essence of relationship marketing. It is necessary to create and deliver customer value to develop relationship marketing successfully, and to gain sustainable customer loyalty. Having in mind contemporary customers who look for higher customer value the question arises as to whether delivery of higher value is a key to creation of long-term profitable relationships with customers on the retail market. In this paper influence of perceived customer value on perceived relationship quality in retail will be researched. Perceived value has been determined as two-dimensional, as emotional and economic value. Relationship quality in retail will be measured by satisfaction and trust dimensions. The obtained research results will enable better understanding of relationship between the two concepts in retail. It will also provide presumptions for successful management of relationship quality according to perceived customer value dimensions

Web 2.0 Technologies in Companies: Attitudes of B&H Managers

Objective of the study was to investigate what managers think about the impact of Web 2.0 technologies on business operations. The empirical research was conducted among top and middle managers in companies in Bosnia and Herzegovina during May and June 2015. The results show that, although all respondents do not use these technologies, they have a relatively positive opinion on the application of Web 2.0 technologies in business. According to their opinion, Web 2.0 technologies make the most important contribution to data and information sharing in company and have a significant impact on the quality of communication, both internal and external.These results encourage further research on the application of Web 2.0 technologies in business and the use of all the advantages and benefits they can provide to someone actively using them

Open Government, Social Media and Western Balkan Countries

This article analyses the presence and activity on the field of social media in the countries that belonged to the same state in the past: Bosnia and Herzegovina (BIH), Kosovo, Montenegro, Serbia, the Former Yugoslav Republic of Macedonia – these named as Western Balkan Countries (WBCs) – and, Slovenia and Croatia as EU member states. The authors have analysed the official profiles of the respective countries on social media and calculated the Facebook Assessment Index (FAI) for WBCs, and Croatia and Slovenia as a benchmark. The results show that Twitter and Facebook are the most used social media. In WBCs group, the FAI index could not be calculated for BIH and Serbia, while the other two countries had high index values. Benchmark countries have lower values but they are significantly highlighted by individual sub-indices. The governments of the researched countries mostly publish promotional information about their work. Consequently, they have a relatively small number of friends/followers/subscribers and comments/shares/likes on social media. Therefore, these countries fail to use the full potential of social media to increase visibility and transparency of their work and to ensure communication channel for idea and information exchange between government and citizens, making the public policies design more inclusive and increasing trust between government and citizens. The findings provide an insight into the nature of activity on social media in WBCs. While FAI scores show that WBCs do not lag far behind established benchmarks, the research proves that some of the weights proposed in the literature and used in the calculation of FAI index are too simplified to adequately evaluate posts on the Facebook pages. Hence, this article contributes above all to the awareness regarding further potentials and the interdisciplinary aspects of stately social media usage, in theory and practice alike

RESEARCH ON CONSUMER ATTITUDES TOWARDS CAUSE-RELATED MARKETING

Na tržištu već izvjesno vrijeme svjedočimo svojevrsnomu prijenosu moći s ponuđača na potrošače koji postaju sve informiraniji, zahtjevniji i zaštićeniji s jasno izraženim kritičkim stavom spram svijeta koji ih okružuje. Marketinške aktivnosti poduzeća promatraju pod povećalom te pravodobno i žustro reagiraju u slučaju nepravilnosti. Društveno odgovorna orijentacija poduzeća postala je imperativ. Ne razmišlja se o usvajanju društveno odgovorne orijentacije poduzeća, nego kako to učiniti na najbolji način. Jedan od koncepata koji se može primijeniti u svrhu diferenciranja i postizanja pozicioniranja poduzeća kao onoga koje je društveno odgovorno i brine za svoju zajednicu jest marketing opće dobrobiti (engl. cause-related marketing). Pojednostavljeno, riječ je o konceptu marketinga koji podrazumijeva suradnju neprofitnoga i profitnog sektora te potrošača s ciljem povezivanja poduzeća i određenoga društvenog problema da bi se ostvarila korist za sve sudionike. U radu će se istražiti stavovi potrošača prema aktivnostima marketinga opće dobrobiti, utjecaj percipiranih aktivnosti marketinga opće dobrobiti na stav prema poduzeću te utjecaj percipiranih aktivnosti marketinga opće dobrobiti na kupovne navike.For a certain period of time, we are witnessing a unique transfer of power from the suppliers to the consumers who have become more informed, demanding and protected with a clearly articulated view towards the world around them. Companies’ marketing activities are observed under scrutiny and in the event of the irregularity, the reaction is timely and vigorous. Corporate social responsibility has become an imperative. Companies do not think to practice social responsibility or not to practice. They are thinking about how to do it in the best possible way. One of the concepts that can be applied for the purpose of differentiation and positioning of a company as the one which is socially responsible and which cares about its community is known as cause-related marketing. Simply, it is a marketing concept that involves cooperation between non-profit and profit sector and consumers with the aim of linking companies and certain social problem to obtain a benefit for all. This paper will research consumer attitudes towards cause-related marketing activities; the influence of perceived cause-related marketing activities on their attitude towards a company and influence of perceived cause-related marketing activities on purchasing habit