1 research outputs found
Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions
- Author
- A Azoulay
- A Bosmans
- A d’Astous
- A Parasuraman
- B Ataman
- B Bhat
- B Grohmann
- B Ramaseshan
- B Serrano
- BG Witmer
- BM Fennis
- C Lee
- C Mathwick
- CF Shih
- CG McKnight
- CK Kim
- CM Chiu
- CM Segijn
- CP Puto
- DA Aaker
- DR Fortin
- E Mazaheri
- E Pantano
- EAC Lim
- FD Davis
- FF Nah
- G Davies
- G Milas
- G Riva
- GV Caprara
- H Heijden Van der
- H Kerrebroeck Van
- H Kerrebroeck Van
- H Kerrebroeck Van
- H Lee
- H Li
- Helena Van Kerrebroeck
- HJ Lee
- HR Dolatabadi
- HS Kim
- I Simonson
- J Aaker
- J Aaker
- J Pine
- J Steuer
- JA Petersen
- JH Kwon
- JJ Brakus
- JL Sherry
- JM Nam
- JR Austin
- JR Coyle
- K Willems
- K Willems
- K Willems
- Kim Willems
- KL Keller
- KR Walsh
- KW Lau
- L Doucé
- L Lin
- L Muzellec
- L Zarantonello
- Laurens De Gauquier
- LR Klein
- M Bruce
- M Eisend
- M Garaus
- M Geuens
- M Supphellen
- Malaika Brengman
- MJ Sirgy
- MP Toldos-Romero de la
- MV Sanchez-Vives
- N Epley
- N Spears
- P Valette-Florence
- PA Keller
- PC Sekar
- PM Homer
- PY Dolbec
- RA Peterson
- RA Peterson
- RE Goldsmith
- RE Goldsmith
- RJH Wang
- S Barnes
- S Borsci
- S Debbabi
- S Fournier
- S Hosany
- S Mueller
- S Nandan
- S Overmars
- S Park
- S-AA Jin
- SC Mooy
- SH Ang
- SM Edwards
- SR Sharar
- T Hartmann
- T Meenaghan
- T Verhagen
- TA Mikropoulos
- TB Sheridan
- TH Freling
- V Anandkumar
- V Bhardwaj
- V Venkatesh
- V Venkatesh
- VG Morwitz
- Y Sung
- YK Choi
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study