New onset pemphigus foliaceus during pregnancy: A rare case

Pemphigus is a rare autoimmune disease during pregnancy. Among the different pemphigus types, pemphigus foliaceus (PF) is even rarer than pemphigus vulgaris. We present a case of PF in a 36-year-old female patient who presented with PF onset during pregnancy in the form of a disseminated, erythematosquamous rash. A diagnosis was made on the basis of histologic, immunofluorescence, and enzyme-linked immunosorbent assay results. A complete remission was recorded a month after steroid treatment initiation. The patient delivered a premature (33 weeks) but otherwise healthy baby girl. Only three cases of PF have been reported in two retrospective studies found in the English-language bibliography. Although pemphigus during pregnancy is a rare disease and treatment guidelines have not yet been elucidated, the management of these cases is individually evaluated. In all cases, the primary goal should be the control of the maternal disease along with the safety of the fetus

Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med

In tourism, digital media represent a primary channel to interact with consumers directly or by means of social media and travel-related platforms (e.g., TripAdvisor, Booking.com etc.). Over the past few years, travel companies have increased the usage of social media as tools to communicate and engage with existing and potential consumers. The purpose of this paper is to investigate the role of social media within the omni-channel marketing strategies of tourism companies. We conducted a case study of the company Club Med by collecting semi-structured interviews with key-informants. Findings provide insights regarding the use of social media as main touchpoints for tourism companies\u2019 strategies and the type of engagement activated with consumers. Furthermore, this research suggests some practical implications for the management of the social media marketing activities