4 research outputs found
Grounded Theory and Market Research
- Author
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2015
- Field of study
The Transfer from a Major Sport Event to a Sponsoring Brand
- Author
- A.Mathieson
- B. E.Ashforth
- B.Harvey
- B.Walliser
- C. M.Hall
- C.Fornell
- D. C.Gilbert
- D. G.Ko
- D. L.Wann
- D. M.Sandler
- E. E.Jones
- E. J.Mayo
- F. M.Nicosia
- G. A.Schmoll
- G. T.Kyle
- G. T.Trail
- G.Trail
- H.Gibson
- H.Tajfel
- H.Wold
- H.Wold
- J. A.Howard
- J. F.Engel
- J. F.Hair
- J. L.Eugenio-Martin
- J. S.Fink
- J.Aldás
- J.Crimmins
- J.Pine
- J.Rajaretnam
- J.Standeven
- K.Alexandris
- L.Bello
- L.Salciuviene
- M.Clawson
- M.Latiesa
- M.Stone
- M.Weed
- P. S.Speck
- R. F.Falk
- R.Esteve Secall
- R.Grohs
- R.Teare
- S.Wahab
- T. B.Cornwell
- T. M.Hickman
- T.Hinch
- V. T. C.Middleton
- W. W.Chin
- W. W.Chin
- W.Dees
- Y.Iwasaki
- Publication venue
- 'IGI Global'
- Publication date
- 01/01/2015
- Field of study