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2 research outputs found
Segmenting Markets by Means of CRMs
Author
A.Garrido Moreno
A.Gil Lafuente
+6 more
C. K.Prahalad
J.Pine
L.Valenzuela
L.Valenzuela
M.Nieto
R.Levine
Publication venue
'IGI Global'
Publication date
Field of study
Full text link
Crossref
Motives for the Financial Valuation of Intangibles
Author
A.Brooking
A.Cuervo
+52 more
A.Marshall
A.Olivé Tomás
A.Rodríguez Castellanos
A.Rodríguez-Castellanos
B.Lev
C. A.Botosan
C. A.Montgomery
C. K.Prahalad
C.Botosan
C.Leadbeater
Ch.Chow
D.Aboody
D.Andriessen
D.Andriessen
D.García Merino
D.Teece
D.Teece
E.Bueno
G.Sánchez
H.Itami
H.McKinnon
J. B.Quinn
J. D.Vicente Lorente
J.López
K. E.Sveiby
L.Cañibano
L.Cañibano
L.Cañibano
L.Edvinsson
L.Edvinsson
M. E.Porter
M. H.Boisot
M. W.Meyer
M.Bezant
M.Nieto Antolín
M.Subramaniam
M.Vitale
N.Díaz
N.González Álvarez
R. M.Grant
R. P.Rumelt
R. S.Kaplan
R. S.Kaplan
R. S.Kaplan
R.Morck
R.Íñiguez Sánchez
S.Khoury
T. A.Stewart
T. H.Johnson
T.Apellániz Gómez
V.Caballer
V.Salas
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
Full text link
Crossref
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