1 research outputs found
A comparative analysis of the impact of hygiene promotion and sanitation marketing in rural Ethiopia
Access to good quality, safe-to-use sanitation in rural Ethiopia remains low. Implementation by WASH
actors of sanitation marketing in rural Ethiopia is limited. Over four years, People In Need, in
cooperation with government partners implemented a WASH project using a “local systemstrengthening”
approach. This study compares two types of intervention to improve sanitation and
hygiene behaviours: hygiene promotion and hygiene promotion in combination with sanitation
marketing. The study found that the additional sanitation marketing component was associated with
improved latrine quality and presence of a handwashing facility near to the latrine, compared to a
hygiene promotion intervention alone. This demonstrates that sanitation marketing can add significant
value to rural WASH programs