БИЗНЕС И ОБРАЗОВАНИЕ: ИННОВАЦИОННЫЕ СТРАТЕГИИ

The article is written by postgraduate students of the Sociological Department of the Lomonosov Moscow State University on the results of a general discussion of the possibilities of innovative development through the prism of related fields of knowledge. It reflects the urgency of studying the processes taking place in various institutions of society and causing innovative development. The publication discusses the features of the functioning and interaction between the social institutions of business and education in the context of innovative processes occurring in Russia (low conversion fundamental knowledge in innovation, the inability of young people to engage in science, the specialists outflow from the country, maintaining a balance between traditions and innovations in education, closure of complex industries, and others). The analysis of existing theories and examples of successful interaction between education and business organized to obtain innovative developments are presented (MSU Science Park and others).The data on innovative business models implemented in the countries of the world (Russia, China, Singapore, the United States) and the features of their implementation (the possibility of start-up visas, the problems of protecting the rights of entrepreneurs and investors, the time of launching the project and the idea before production), empirical data on the outflow of specialists From Russia, which is considered as one of the consequences of the lack of innovative production in Russia). The authors proposed the possible directions of the organization of education and innovative business, based on the successful experience of foreign countries. The article considers marketing mechanisms as a way of communication between education, business and government institutions in the creation and implementation of innovative developments in Russia, the peculiarities of marketing in the innovative context, in particular, the key role of marketing in acquiring the final innovative product by buyers.Статья написана аспирантами социологического факультета Московского Государственного Университета имени М.В. Ломоносова по результатам общего обсуждения возможностей инновационного развития сквозь призму смежных областей знаний. Она отображает актуальность изучения процессов, происходящих в различных институтах общества и обуславливающих инновационное развитие. В публикации рассмотрены особенности функционирования и взаимодействия между собой социальных институтов бизнеса и образования в контексте инновационных процессов, происходящих в России (низкая конвертация фундаментальных знаний в инновации, неготовность молодежи заниматься наукой, отток специалистов из страны, сохранение баланса между традициями и инновациями в образовании, закрытие сложных производств, и другие). Проведен анализ существующих теоретических исследований и приведены примеры успешного взаимодействия образования и бизнеса, организованного в целях получения инновационных разработок (Научный парк МГУ и др.).Приведены данные по инновационным моделям бизнеса, реализуемых в странах мира (Россия, Китай, Сингапур, США) и особенностям их реализации (возможности стартап-визы, проблемы защиты прав предпринимателей и инвесторов время запуска проекта и идеи до производства), эмпирические данные по оттоку специалистов из России, которые рассматривается как одно из следствий отсутствия инновационных производств в России). Авторами предложены возможные направления организации образования и инновационного бизнеса, основанные на успешном опыте зарубежных стран. Рассмотрены маркетинговые механизмы как способ коммуникации между институтами образования, бизнеса и государства при создании и реализации инновационных разработок в России, особенности маркетинга в инновационном контексте, в частности – ключевая роль маркетинга в приобретении покупателями итогового инновационного продукта

Comparative analysis of quality and safety indicators of “Adygeyskiy” dry cheese and “Parmesan” hard cheese

The article presents the results of research on the quality and safety of four cheese samples. It has been established that “Adygeyskiy” dry cheese has high quality and safety indicators despite the maturity dates, does not contain plant raw materials and GMO, unlike two samples of foreign cheese (Parmesan Dolce Granto, Uruguay, Parmigiano Regano, Italy)

BUSINESS AND EDUCATION: INNOVATION STRATEGIES

The article is written by postgraduate students of the Sociological Department of the Lomonosov Moscow State University on the results of a general discussion of the possibilities of innovative development through the prism of related fields of knowledge. It reflects the urgency of studying the processes taking place in various institutions of society and causing innovative development. The publication discusses the features of the functioning and interaction between the social institutions of business and education in the context of innovative processes occurring in Russia (low conversion fundamental knowledge in innovation, the inability of young people to engage in science, the specialists outflow from the country, maintaining a balance between traditions and innovations in education, closure of complex industries, and others). The analysis of existing theories and examples of successful interaction between education and business organized to obtain innovative developments are presented (MSU Science Park and others).The data on innovative business models implemented in the countries of the world (Russia, China, Singapore, the United States) and the features of their implementation (the possibility of start-up visas, the problems of protecting the rights of entrepreneurs and investors, the time of launching the project and the idea before production), empirical data on the outflow of specialists From Russia, which is considered as one of the consequences of the lack of innovative production in Russia). The authors proposed the possible directions of the organization of education and innovative business, based on the successful experience of foreign countries. The article considers marketing mechanisms as a way of communication between education, business and government institutions in the creation and implementation of innovative developments in Russia, the peculiarities of marketing in the innovative context, in particular, the key role of marketing in acquiring the final innovative product by buyers