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4 research outputs found
Music and memory in advertising: music as a device of implicit learning and recall
Author
Alexomanolaki M.
Alexomanolaki M.
+4 more
Kennett C.
Kennett C.
Loveday C.
Loveday C.
Publication venue
ICMPC-ESCOM
Publication date
01/01/2006
Field of study
Get PDF
WestminsterResearch
Music as first-order and second-order conditioning in TV commercials
Author
Alexomanolaki M.
Alexomanolaki M.
+4 more
Kennett C.
Kennett C.
Loveday C.
Loveday C.
Publication venue
'University of Illinois Press'
Publication date
01/01/2010
Field of study
No full text
WestminsterResearch
Music in Advertising: Effects on Brand and Endorser Perception
Author
A. Gould
A. Mattila
+51 more
A.C. North
B. Snyder
C. Bierley
C. Darwin
C.E. Osgood
C.L. Krumhansl
C.L. Krumhansl
C.T. Allen
C.V. Witvliet
C.W. Park
D. Beckmann
D. Levitin
D.J. MacInnis
E. Stuart
G. Tom
G.D. Olsen
G.J. Gorn
H. Baumgartner
I. Nyklicek
J. Aaker
J.-C. Chebat
J.A. Sloboda
J.D. Morris
J.I. Alpert
J.J. Kellaris
J.J. Kellaris
K. Hung
K. Hung
K. Scherer
K.R. Scherer
L. Schmidt
L.F. Pitt
M. Alexomanolaki
M. Franko
M. Waterman
M.F. Zander
P.J. Lang
P.N. Juslin
R. Yalch
R.E. Petty
R.E. Petty
S. Ertel
S. Oakes
S.E. Middlestadt
S.E. Trehub
T. Baumgartner
V. Menon
V.J. Konecni
W. Baker
W. Kroeber-Riel
W.T. Wallace
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2010
Field of study
No full text
Crossref
Color in Print Advertising: Effects on Implicit and Explicit Memory and Priming
Author
A. Goode
A. Grimes
+55 more
A. Hupbach
A. Mehta
A.J. Elliot
A.Y. Lee
B. Uttl
B.C. Perdue
B.W.A. Whittlesea
C. Fife-Schaw
C.B. Cave
C.R. Duke
C.R. Duke
C.T. Allen
D. Lehmann
D. Vakratsas
D. Vernon
E. Tulving
E.F. Fern
E.F. MacQuarrie
G.J. Gorn
G.L. Lohse
G.S. Low
H.K. Nixon
H.L. Roediger
H.N. Gilbert
J. Hansen
J. Meyers-Levy
J.L. Naccarato
J.P. Toth
J.S. Bowers
K. Finlay
K. Gronhaug
L. Percy
L. Percy
L.C. Soley
L.I. Labrecque
L.L. Jacoby
M. Alexomanolaki
M.A. Gerend
M.C. Lichtlé
M.L. Ray
M.P. Gardner
N. Donthu
P. Graf
P. Graf
P.A. Bottomley
R. Heath
R.F. Bornstein
R.G. Heath
R.G. Heath
R.N. Laczniak
S. Krishnan
S. Mecklenbrauker
S. Shapiro
T.J. Madden
W. Wippich
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Get PDF
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