Cloud computing services : theoretical foundations of ethical and entrepreneurial adoption behaviour

Clouicomputing is an emerging service technology that has ethical and entrepreneurial implications. Due to technological innovations increasing the attention placed on cloud computing services, more people are focusing on the security and privacy issues determined by ethical guidelines and how the technology is evolving as an entrepreneurial service innov.ation. This paper presents a theoretical perspective on how a person adopts cloud computing. The literature on technology innovation and adoption behaviour is examined with a focus on social cognitive theory. A theoretical framework is then presented, which indicates a number of propositions to describe the intention of a person to adopt cloud computing services. The role of technology marketing capability, sustained learning and outcome expectancy are included in helping to understand the role of cloud computing applications. Suggestions for future research and practical implications are stated.<br /

Case studies and sustainability modelling presented by cloud computing business framework

Cloud Computing Business Framework (CCBF) is proposed to help organisations achieve good Cloud design, deployment, migration and services. While organisations adopt Cloud Computing for Web Services, technical and business challenges emerge and one of these includes the measurement of Cloud business performance. Organisational Sustainability Modelling (OSM) is a new way to measure Cloud business performance quantitatively and accurately. It combines statistical computation and 3D Visualisation to present the Return on Investment arising from the adoption of Cloud Computing by organisations. 3D visualisation simplifies the review process and is an innovative way for Return of Investment (ROI) valuation. Two detailed case studies with SAP and Vodafone have been presented, where OSM has analysed the business performance and explained how CCBF offers insights, which are relatively helpful for WS and Grid businesses. Comparisons and discussions between CCBF and other approaches related to WS are presented, where lessons learned are useful for Web Services, Cloud and Grid communities