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65 research outputs found

The Feel-Good Effect at Mega Sport Events - Recommendations for Public and Private Administration Informed by the Experience of the FIFA World Cup 2006

Author: A A Raney
A Feddersen
A Feddersen
A Feddersen
A Feddersen
A Feddersen
A Feddersen
A Feddersen
A Feddersen
A Hanning
A Perry
Anglo-German
Anholt Nation
Auslandsbeziehungen Institut F�r
B K Johnson
B Sturgess
C Bentlage
C Bromberger
C Eichhorn
C Schnibben
Coca-Cola
D Eisenberg
D Kurbjuweit
D Kurbjuweit
D Kurbjuweit
D L Wann
D O Jorgenson
Deutsche Telekom
Deutsche Telekom
Deutscher Wetterdienst
Deutscher Wetterdienst
Dzt
E Hobsbawm
F Grundmann
F Hagn
Faz
Fifa
Fifa
Fifa
Ftd
Ftd
G Ahlfeldt
G Ahlfeldt
G Ahlfeldt
G Lentze
G Nufer
G Weigl
H Gerhard
H Schramm
H.-J Schulke
H.-J Schulke
Horizont
Ifa
J A Maguire
J Hellbr�ck
J L Hotchkiss
J Rollmann
J Tiede
K Brenke
K Brinkb�umer
K Diehl
L Harding
L Schulze
M Ashelm
M Bell
M Deggerich
M Heyne
M Heyne
M Kr�ger
M R Cunningham
M R Cunningham
M Sohns
M Voeth
Marcel Porsche
Medien Bw
Medienportal Baden-W�rttemberg
N Adjouri
N Buettner
N Luttmer
N N
N N
N N
N N
N Seitz
N Taubken
N Westerhoff
O K Wm
P Bell
P Ehrlich
P Ehrlich
P Kolonko
P Schneider
P Selldorf
Pressemitteilung
R A Baade
R Barth
R Hay
R K�cher
R N�cker
S Geese
S Jasmand
S M Pfaff
S Szymanski
Spiegel Online
Spiegel Online
Spiegel Online
Sponsors Online
Stiftung Warentest
Sueddeutsche
Sueddeutsche
Sueddeutsche
T Becker
T Sievers
T Sievers
U Seiler
V Lacoste
Vermarktung
W Herkner
W Maennig
W Maennig
W Maennig
W Maennig
W Maennig
W Maennig
W Schlicht
Wolfgang Maennig
World
Zdf
Publication venue: 'Elsevier BV'
Publication date: 01/01/2008
Field of study

Handbuch Industrieguetermarketing (Handbook of Industrial marketing)

Author: Backhaus K.
Voeth M.
Publication venue: s.n.
Publication date: 01/01/2004
Field of study

Proceedings - University of Groningen

University of Groningen

ARTS repository - University of Groningen

Dissertations of the University of Groningen

Preispolitik

Author: M. Voeth
P. M. Noble
R. Lancioni
U. Kopka
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2009
Field of study

Understanding Entrepreneurial Team Decisions: Measuring Team Members’ Influences With The Metricized Limit Conjoint Analysis

Author: Backhaus K.
Collins E. G.
Hahn G. J.
Hair J. F.
Hays W.
McKay M. D.
Olson D. H.
Shepherd D. A.
Sprey J.
Voeth M.
Voeth M.
Voeth M.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Preisverhandlungen im B2B-marketing

Author: Backhaus K.
Herbst U.
van Doorn J.
Voeth M.
Wilken R.
Publication venue: Wissenschaftliche Gesellschaft für Innovatives Marketing
Publication date: 01/01/2006
Field of study

ARTS repository - University of Groningen

Nachfragerbündelung

Author: AA Alchian
B Klein
GJ Gaeth
H Simon
JP Guiltinan
LG Telser
M Voeth
M Voeth
ML Burstein
R Schmalensee
R Selten
T Nagle
WJ Adam
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Kommunikation für Industriegüter

Author: C Merbold
F-R Esch
FE Webster
K Backhaus
K Backhaus
K Backhaus
M Bruhn
M Bruhn
M Voeth
M Voeth
R Nieschlag
T Langner
W Plinke
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Preisverhandlungen im B2B-marketing

Author: Backhaus K.
Diller H.
Herbst U.
van Doorn J.
Voeth M.
Wilken R.
Publication venue: Wissenschaftliche Gesellschaft für Innovatives Marketing
Publication date: 01/01/2006
Field of study

Proceedings - University of Groningen

University of Groningen

ARTS repository - University of Groningen

Dissertations of the University of Groningen

Kundensegmentierung als Kernaufgabe

Author: C. Boersch
C. Homburg
E. Roberts
H. Gierl
H. Meffert
H. Stevenson
I. Chaston
J. Kalka
K. Backhaus
M. Bauer
M. Gruber
M. Gruber
M. Grulms
M. Voeth
M. Voeth
P. Kotler
R. Berndt
R. Nieschlag
T. Kollmann
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

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