Erosion and variability in brand loyalty.

In this paper, we examine the over-time behavior of brand loyalty for a large set of brands drawn from many product categories. Using the brand-loyalty operationalization of Colombo and Morrison (1989), the following conclusions are obtained. First, little support is found for the often-heard contention that brand loyalty is gradually declining over time. Second, while the short-run variability around a brand's mean loyalty level is not negligible, no evidence is found that this variability has systematically increased over time, and it can be reduced considerably through a simple smoothing procedure. Finally, this brand-loyalty pattern for market-share leaders is found to be more stable than for other brands.Brand loyalty; Loyalty; Variability;

Editorial: Children’s Voices on Privacy Management and Data Responsibilization

Contemporary children live in datafied societies in which they navigate and use technological innovations that drive on their personal information. Instructing privacy literacy is often presented as a key solution to help children manage their personal data responsibly. While there is agreement on the empowering potential of privacy literacy for children, there are also concerns over the burden that this responsibility places on them and their capacity for resilience. Children are key stakeholders in this debate. Nonetheless, we rarely hear their voices on issues related to their online privacy and data responsibilization. The articles included in this thematic issue account for this limitation by amplifying the voices of children, looking into the practices of parents and exploring the role of the tools being used

Staying informed and bridging 'social distance' : smartphone news use and mobile messaging behaviors of Flemish adults during the first weeks of the COVID-19 pandemic

he authors explore patterns of smartphone use during the first weeks following the outbreak of the coronavirus disease 2019 pandemic in Belgium, focusing on citizens’ use of smartphones to consume news and to communicate and interact with others. Unique smartphone tracking data from 2,778 Flemish adults reveal that at the height of the outbreak, people used their smartphone on average 45 minutes (28 percent) more than before the outbreak. The number of smartphone pickups remained fairly stable over this period. This means that on average, users did not turn to their smartphones more frequently but used them longer to access news (54 percent increase), social media apps (72 percent increase), messaging apps (64 percent increase), and the voice call feature (44 percent increase). These smartphone use patterns suggest that smartphones are key instruments that help citizens stay informed, in sync, and in touch with society during times of crisis

Tension Space Analysis: Exploring Community Requirements for Networked Urban Screens

This paper draws on the design process, implementation and early evaluation results of an urban screens network to highlight the tensions that emerge at the boundary between the technical and social aspects of design. While public interactive screens in urban spaces are widely researched, the newly emerging networks of such screens present fresh challenges. Researchers wishing to be led by a diverse user community may find that the priorities of some users, directly oppose the wishes of others. Previous literature suggests such tensions can be handled by ‘goal balancing’, where all requirements are reduced down to one set of essential, implementable attributes. Contrasting this, this paper’s contribution is ‘Tension Space Analysis’, which broadens and extends existing work on Design Tensions. It includes new domains, new representational methods and offers a view on how to best reflect conflicting community requirements in some aspects or features of the design

TRPV6 Determines the Effect of Vitamin D3 on Prostate Cancer Cell Growth

Despite remarkable advances in the therapy and prevention of prostate cancer it is still the second cause of death from cancer in industrialized countries. Many therapies initially shown to be beneficial for the patients were abandoned due to the high drug resistance and the evolution rate of the tumors. One of the prospective therapeutical agents even used in the first stage clinical trials, 1,25-dihydroxyvitamin D3, was shown to be either unpredictable or inefficient in many cases. We have already shown that TRPV6 calcium channel, which is the direct target of 1,25-dihydroxyvitamin D3 receptor, positively controls prostate cancer proliferation and apoptosis resistance (Lehen'kyi et al., Oncogene, 2007). However, how the known 1,25-dihydroxyvitamin D3 antiproliferative effects may be compatible with the upregulation of pro-oncogenic TRPV6 channel remains a mystery. Here we demonstrate that in low steroid conditions 1,25-dihydroxyvitamin D3 upregulates the expression of TRPV6, enchances the proliferation by increasing the number of cells entering into S-phase. We show that these pro-proliferative effects of 1,25-dihydroxyvitamin D3 are directly mediated via the overexpression of TRPV6 channel which increases calcium uptake into LNCaP cells. The apoptosis resistance of androgen-dependent LNCaP cells conferred by TRPV6 channel is drastically inversed when 1,25-dihydroxyvitamin D3 effects were combined with the successful TRPV6 knockdown. In addition, the use of androgen-deficient DU-145 and androgen-insensitive LNCaP C4-2 cell lines allowed to suggest that the ability of 1,25-dihydroxyvitamin D3 to induce the expression of TRPV6 channel is a crucial determinant of the success or failure of 1,25-dihydroxyvitamin D3-based therapies