The Importance of Character Education for Tweens as Consumers

Tweens is a term that denotes a market segment mentality that falls between children at the lower end and teens at the upper end. Tweens marketing strategies are considered critical for most global brands. Advocates against excessive consumerism and materialism polluting innocent childhood, specifically tweens, call for values implantation through character education in the school to breed more educated consumers. The effect of implanting character building programs in schools on the consumer behavior of the exposed children in the marketplace, however, has never been tested before. This research endeavor is, in essence, an overlap between consumer behavior and educational psychology, investigating the link between personality and behavior in the market. It falls under both positivist and interpretive consumer research, specifically the consumer socialization of children. The aim of this work is to develop a conceptual model linking character education to purchasing lifestyles and consumption patterns of the exposed children as consumers. Following, prospects for future research are highlighted.Educational psychology, character education, attitudes and lifestyles, opinion-leadership, humanitarianism, ethnocentrism, adolescents and middle schools

Preventing c2c12 muscular cells damage combining magnesium and potassium with vitamin D3 and curcumin

Background and aim: Physical activity is defined as any bodily movement produced by skeletal muscles which causes energy consumption; moderate and constant physical activity is known to be beneficial and to slow the muscle loss process associated with aging. The aim of the present study was to test, in an in vitro exercise model, the biological effects of a new formulation composed of magnesium and potassium combined with vitamin D and curcumin created to support muscle activity and to prevent hypercontraction damage. Experimental procedure: C2C12 cells were treated with vitamin D, buffered magnesium bisglycinate, curcumin, and potassium citrate. Cell viability, morpho-functional changes, calcium and magnesium movements, and the main kinases involved in glucose uptake were analyzed. The glycogen level and lactate were also evaluated. Results and conclusion: Important results about a positive effect on mitochondrial activity, ATP production, oxygen consumption and in the physiological differentiation of C2C12 cells were obtained. Further experiments were performed under conditions that mimic the biological aspects of strenuous exercise. The combination of magnesium, vitamin D3, curcumin, and potassium citrate revealed beneficial effects on skeletal muscle cells under physiological conditions as well as while mimicking intense activity. In particular, in an in vitro model, they were able to control the hypercontraction, restoring ion fluxes, reducing inflammation signaling and supporting the main mechanism involved on aerobic activity. Our results have indicated for the first time that this new combination could be considered as a new nutraceutical formulation to improve physical performance and muscle recovery

Heat Transfer Performance of a Gasketed Plate Heat Exchanger Subjected to Mechanical Vibration

Heat transfer characteristics in terms of heat transfer coefficient, overall heat transfer coefficient and heat exchanger effectiveness of a vertical counter flow Gasket plate heat exchanger (GPHE) are experimentally investigated. The tested PHE is made of stainless-steel plates with 30° chevron angle (β=30°). The surface enlargement factor, Ф for all plates was 1.17. Six plates were installed; providing two hot channels and three cold channels in counter flow arrangement. The vibration effect on tested GPHE has been performed and compared with non-vibration model. Vibration frequencies (ω) are in the range of 13.33 to 46.67 cps and vibrational dimensionless amplitude (A/De) varied from 9.14*10-3 to 52.66*10-3 at various oscillating Reynolds numbers were employed. It is found that the heat transfer performance of the GPHE is enhanced when vibration is applied. The maximum enhancement percentage of the GPHE heat transfer coefficient, overall heat transfer coefficient and effectiveness due to vibration are 43%, 31% and 18%, respectively. These maximums are occurred at oscillation Reynolds number of 211.34 and A/De = 52.66*10-3 which after the resonance condition. The GPHE performance after and before resonance condition are obtained. Finally, correlations for GPHE Nusselt number, when vibration is and is not applied, are obtained with an acceptable error of 3.99%

Heat Transfer Performance of a Gasketed Plate Heat Exchanger Subjected to Mechanical Vibration أداء إنتقال الحرارة لمبادل حراري من النوع اللوحي مجهز بمانع تسريب يهتز إهتزازا ميکانيکيا

Heat transfer characteristics in terms of heat transfer coefficient, overall heat transfer coefficient and heat exchangereffectiveness of a vertical counter flow Gasket plate heat exchanger (GPHE) are experimentally investigated. The testedPHE is made of stainless-steel plates with 30° chevron angle (β=30°). The surface enlargement factor, Ф for all plateswas 1.17. Six plates were installed; providing two hot channels and three cold channels in counter flow arrangement.The vibration effect on tested GPHE has been performed and compared with non-vibration model. Vibration frequencies(ω) are in the range of 13.33 to 46.67 cps and vibrational dimensionless amplitude (A/De) varied from 9.14*10-3 to52.66*10-3 at various oscillating Reynolds numbers were employed. It is found that the heat transfer performance of theGPHE is enhanced when vibration is applied. The maximum enhancement percentage of the GPHE heat transfercoefficient, overall heat transfer coefficient and effectiveness due to vibration are 43%, 31% and 18%, respectively.These maximums are occurred at oscillation Reynolds number of 211.34 and A/De = 52.66*10-3 which after theresonance condition. The GPHE performance after and before resonance condition are obtained. Finally, correlationsfor GPHE Nusselt number, when vibration is and is not applied, are obtained with an acceptable error of 3.99%